What you will find in the article:
- Prima achieved its highest monthly viewing figures in September.
- Kriminálka Slapy: Pod hladinou 2 was the most-watched programme.
- The channel's prime-time audience share reached 12.70%.
- Media Club outperformed competitors with a 32.34% all-day share.
- Prima LOVE saw year-on-year growth in audience share.
In September, Prima's flagship channel achieved an all-day audience share of 11% among viewers aged 15 and over, rising to 12.70% during prime time. Among viewers aged 18–69, its audience share stood at 10.96% across the full day and 12.48% during prime time. In all four categories, these were the channel's best monthly results of the year. Prima also recorded year-on-year growth in its prime-time audience share among viewers aged 18–69 and 15–54.
Kriminálka Slapy attracts more than 800,000 viewers
Prima's most-watched programme in September was Kriminálka Slapy: Pod hladinou 2. The episode broadcast on 30 September attracted 803,000 viewers aged 15 and over, achieving an audience share of 24.93%. Polabí took second place, with its 15 September episode drawing 681,000 viewers. Zákony vlka 3 attracted an audience of 600,000. The episode broadcast on 26 September also ranked among the six most-watched programmes on Prima's flagship channel so far this year.
All three of the flagship channel's most-watched programmes in September were television drama series, each attracting at least 600,000 viewers.
In September, Media Club achieved a 32.34% share of all-day viewing among audiences aged 15 and over, outperforming its commercial competitors. Its prime-time audience share stood at 30.62%. The Prima group as a whole recorded an all-day audience share of 26.26% among viewers aged 15 and over in September, while its prime-time share reached 25.56%.
Among the thematic channels, Prima LOVE recorded year-on-year growth in both all-day and prime-time audience share among viewers aged 15 and over. Its most-watched programme in September was the film Rosamunde Pilcher: A najednou to byla láska, which attracted 99,000 viewers.
Source: mam.cz