HBBTV SYMPOSIUM 2023 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND INNOVATIONS

24. 10. 2023 | 3 min read The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to unveil the conference programme of the HbbTV Symposium and Awards 2023. The annual key summit of the connected TV industry will take place on November 28-29 in Naples, co-hosted with Italian digital TV association Comunicare Digitale.

CZECH VOD PRIMA+ EXPANDS STREAMING OFFER

24. 10. 2023 | 1 min read The Czech broadcaster Prima has added content from the public broadcaster Ceska Televize (CT) to its steaming service prima+.

TARGETING TESTOSTERONE? TV AD MUSIC MORE LIKELY TO APPEAL TO MEN

23. 10. 2023 | 1 min read Popular TV ads are more likely to license music that appeals to men instead of women, according to a new study from Songtradr. AI sonic analysis technology from Songtradr examined the top 50 TV ads with licensed songs this year (by household TV ad impressions, per iSpot), and found the average music selection skewed toward music that men are more likely to prefer.

INCREASE IN FEES FOR PUBLIC TELEVISION DOES NOT MAKE SENSE TO US, SAYS DIRECTOR OF PRIMA

20. 10. 2023 | 1 min read The amendment to the media law is a hot topic not only in radio but also in private television. How hard is it to make TV series today under the pressure of Netflix production? And how does the TV viewer actually behave today?

CZECH PRIMA JOINS ONLINE AD EXCHANGE

20. 10. 2023 | 2 min read The Czech Republic’s Prima media group has joined the online ad exchange CPEx through its subsidiaries Media Club and Impression Media.

FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

18. 10. 2023 | 2 min read In just three weeks Forum Media - the largest conference in the Czech Republic focused on media, marketing and communication - will take place. Check out the full programme, it's worth it!

STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS

16. 10. 2023 | 1 min read TV Nova’s Voyo is now the second most popular streaming service in the Czech Republic after Netflix.

DELOITTE: ONE IN THREE SHARING STREAMING SUBSCRIPTIONS

12. 10. 2023 | 2 min read One in three people with streaming subscriptions are sharing their accounts with other households.

MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE

11. 10. 2023 | 3 min read The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.

CZECH PRIMA DEVELOPS PROGRAMMING STRATEGY

6. 10. 2023 | 1 min read The video content of the Czech Republic’s Prima Group will be newly covered by the programme department headed by Alex Ruzek.

ASSOCIATION OF COMMERCIAL TELEVISION PARTNERING WITH FORUM MEDIA’S EFFIE STAGE

5. 10. 2023 | 5 min read This year’s Forum Media conference, the largest domestic professional event focused on media, marketing and communication, will take place on 9 November 2023 at O2 Universum in Prague. This unique event bringing inspiration, information and interaction is organised by Marketing & Media in collaboration with the AKA and APRA associations. The Association of Commercial Television has partnered with the Effie Stage this year, featuring four speakers from AKTV’s member companies.

TV NOVA TO INCREASE ADVERTISING PRICES BY 18 PERCENT FOR 2024

5. 10. 2023 | 6 min read In its business policy for 2024, Nova TV Group is counting on an average increase of 18 percent in the price of advertising space.

MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING

4. 10. 2023 | 2 min read The Czech Republic’s Media Club has launched a new programmatic buying of video advertising on TVs connected to the internet.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2023

4. 10. 2023 | 4 min read The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2023. The jury members are:

NOVA GROUP HAS ACQUIRED THE RIGHTS TO BROADCAST FORMULA 1

2. 10. 2023 | 2 min read From 2024, Formula 1 coverage will move from AMC channels to Nova Sport channels.

MARKETERS ARE ‘ENERGISED’ BY FUTURE POSSIBILITIES

27. 9. 2023 | 2 min read After a few years when marketers were understandably focused on the present – addressing the multiple issues thrown up by the pandemic and its aftermath – new research indicates that they are now looking to the future and are “energised by its possibilities”.

COMMERCIAL RADIO COMPANIES: THE DRAFT AMENDMENT POSES A THREAT TO THE DUAL MEDIA SYSTEM

25. 9. 2023 | 3 min read Commercial radio networks organised in the Association of Private Broadcasters (APSV) reject the draft of a major media amendment and consider it a threat to the dual media system.

STATEMENT OF PROFESSIONAL PUBLISHING ASSOCIATIONS ON THE PROPOSED “MAJOR MEDIA AMENDMENT”

20. 9. 2023 | 2 min read Czech publishers represented in professional associations SPIR (Association for Internet Development) and UV (Union of Publishers) demand an expert discussion on the financing of public media and their role alongside commercial media. They criticise the fact that the introduction of the amendment to the acts on Czech Television, Czech Radio, and radio and television fees (the so-called major amendment on public service media) was not preceded by any professional discussion with the media sector and that the proposal skews the balance between commercial and public service news publishers.