CZECH PRIMA DEVELOPS PROGRAMMING STRATEGY

6. 10. 2023
Alex Ruzek; Source: FTV Prima
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The video content of the Czech Republic’s Prima Group will be newly covered by the programme department headed by Alex Ruzek.

Meanwhile, the current director of VOD Josef Benes will continue to be responsible for the operation and development of the prima+ streaming platform.

Prima+ has been on the Czech market for nine months. During that time, it has secured over 700,000 registered users, watching more than 33 million videos.

According to Marek Singer, CEO of the Prima Group, “We follow the trend of today’s dynamic times and closely link the content strategy of linear TV with our prima+ streaming platform. Logically, we unify the content strategy under the programme team, which will define the content and topics that today’s viewers want to see. This step also goes hand in hand with our business policy, when we introduced cross-platform measurement, which reports to clients the impact of advertising on TV and the online interface”.

Source: broadbandtvnews.com
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