A LOVE STORY THAT CONTINUES: PRIMA LOVE HAS BEEN SPREADING LOVE ON SCREENS FOR FIFTEEN YEARS

5. 3. 2026 | 4 min read For fifteen years, Prima LOVE has been bringing stories full of love, relationships and emotions to the screen. The popular channel for women will celebrate its birthday on International Women's Day and, on this occasion, will offer new series and another edition of the popular DERMACOL LOVE DAY event.

SUMMER-FLAVOURED TV ADVERTISING: AD SPOTS FILLED WITH SUN, SEA AND CHEERFUL VIBES ENCOURAGE SHOPPING

2. 9. 2025 | 6 min read Summer has come to an end, but even a few rays of sunshine can keep the summer mood alive. The flood of summer-themed TV commercials is gradually fading, and so is the effort by brands to tap into the specific consumer behaviour typical of the warmest season of the year—one devoted to experiences and relaxation.

CZECH PRIMA DEVELOPS PROGRAMMING STRATEGY

6. 10. 2023 | 1 min read The video content of the Czech Republic’s Prima Group will be newly covered by the programme department headed by Alex Ruzek.

THE TV BATTLE WILL BE TOUGH AGAIN. PRIMA WILL EXPAND ITS PORTFOLIO

28. 8. 2023 | 12 min read Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio.

PRIMA GROUP PULLED IN REVENUES OF FOUR BILLION LAST YEAR

14. 8. 2023 | 2 min read The Prima Group generated revenues of nearly CZK 4 billion last year, with profits exceeding half a billion.

PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA

8. 8. 2023 | 1 min read The commercial television Prima has reached an agreement with the public Czech Television on the transfer of selected series from the Czech Television to its streaming platform prima+. "We have already negotiated a deal with Czech Television," says Prima Group CEO Marek Singer in an interview with Médiář. He also explains his experience with the video platform to date, recent personnel changes in Prima's management and his view on the amendment to the Audiovisual Act.

VOD SERVICE PRIMA+ IS PREPARING NEWS

4. 8. 2023 | 2 min read The online video library prima+ will offer its users three premiere titles in September and October. These include the six-part co-production miniseries Na vlnách Jadranu and the series Malá velká liga (Little Big League) and Banáni (Bananas).

PRIMA IN AUTUMN: “ELIŠKA A DAMIÁN”, “POD HLADINOU” OR “PARTIČKA NOVÁ KREV”

3. 8. 2023 | 6 min read PRIMA TV WILL RELY MAINLY ON NEW SERIES AND NEW EPISODES OF ITS ENTERTAINMENT AND JOURNALISTIC PROGRAMMES IN THE AUTUMN. THE AUTUMN PROGRAMMING SCHEDULE WAS PRESENTED AT A PRESS CONFERENCE ON THURSDAY.

PRIMA+ HAS OVER 85 THOUSAND SUBSCRIBERS AFTER FIVE MONTHS

27. 7. 2023 | 2 min read Prima Television is satisfied with the results of the prima+ app, which it launched at the beginning of February. The paid access to the video service is used by 85,000 people. When the project was launched, it announced that it would like to have 100,000 paying users within a year.

JAN ČADEK TAKES OVER THE MANAGEMENT OF THE ONLINE SEGMENT OF THE PRIMA GROUP

20. 7. 2023 | 3 min read Prima Group is changing the management of its online segment. After the departure of Igor Kalas, it will be managed by Media Club's commercial director of radio Jan Čadek. His deputy is Hung Nguyen.

TV PRIMA CELEBRATES 30 YEARS

20. 6. 2023 | 1 min read Exactly thirty years ago, on 20 June 1993, viewers in Prague and Central Bohemia could tune in to the first commercial television under the name FTV Premiéra.

PRIMA IS FILMING SEVERAL NEW SERIES

17. 6. 2023 | 1 min read The Prima group has announced the filming of new comedy series Chataři ze Švihova (directed by M. Suchánek) and Zalez do spacáku (directed by J. Haluza).

PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING

15. 6. 2023 | 4 min read Both the Prima and Nova TV groups have praised the development of their video-on-demand services. They agree that they are achieving better results than they had planned before their launch.

AKTV: NETFLIX, HBO AND OTHERS SHOULD PAY INTO THE AUDIOVISUAL FUND

23. 5. 2023 | 9 min read The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services.

LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

16. 5. 2023 | 5 min read Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining.

ATMEDIA: 2.6 MILLION CZECHS USE SVOD SERVICES, LED BY NETFLIX

15. 5. 2023 | 3 min read Streaming services enjoy growing popularity in the Czech Republic and Slovakia, according to the Atmedia index survey.

PRIMA+ REACHES A DIFFERENT TARGET GROUP THAN TV, SAY SERVICE CREATORS

3. 4. 2023 | 7 min read Within a year and a quarter, Prima TV developed its own video library, prima+. Its editorial system will gradually be used by all TV web projects. Support for LG televisions and catalogue expansion are planned.

SPRING HOLIDAYS IN THE PROGRAMME OFFER OF AKTV MEMBERS

31. 3. 2023 | 6 min read Easter in the Czech Republic is not just about Easter eggs or "pomlázka". These spring holidays are also a great opportunity to spend time together with the family, watching a favourite TV show or film too. What can you look forward to in easter TV programm? Easter on Nova for the whole family. During Easter TV Nova will offer premiere episodes of popular series and many fairy tales for children. The Easter holidays and traditions will also be the focus of Snídaně s Novou throughout the week, where viewers will learn how to knit traditional "pomlázka" or dye eggs. Voyo will offer a wide range of programmes for the whole family.