STUDY EU: CTV VIEWERS EMBRACE AD-SUPPORTED PLATFORMS

29. 7. 2022 Connected television (CTV) viewers in six European countries –- including France, Germany and the UK –- use an average of 3.5 streaming platforms, with over a third utilizing ad-supported services. These findings came from a survey by FreeWheel, an ad-focused unit of media giant Comcast, and Happydemics, the research firm, of connected TV audiences in France, Germany,… Continue reading STUDY EU: CTV VIEWERS EMBRACE AD-SUPPORTED PLATFORMS Více informací



WHY MARKETERS ARE RETURNING TO TRADITIONAL ADVERTISING

29. 4. 2022 Traditional advertising is alive, heading for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter. Více informací



VIEWERS PAY MORE ATTENTION TO ADS ON TV THAN ON YOUTUBE AND FACEBOOK

27. 1. 2022 An extensive study conducted in German-speaking countries revealed that linear TV and BVOD show much better results in viewers’ aided and unaided ad awareness and in the purchase intention. Více informací



THINKTV: WHAT WE LEARNED ABOUT VIDEO ADVERTISING IN 2021

8. 12. 2021 There’s a bit to cover in these insights we share –- so grab the popcorn and settle in The past year served up more learnings about video advertising than there were meltdowns on Married at First Sight. And if the relentless Blursdays of 2021 messed up your memory banks, we’ve got you covered. ThinkTV has taken… Continue reading THINKTV: WHAT WE LEARNED ABOUT VIDEO ADVERTISING IN 2021 Více informací



SERIES ON TV: INVESTMENTS IN TV ADVERTISING AND IMPORTANCE OF TV IN BRAND BUILDING

15. 2. 2021 In the third and last issue of the series on TV market development, we will focus on how companies including e-commerce businesses use TV advertising for long-term brand building. In the following years, TV will face a number of issues – its VOD services and the introduction of addressable advertising.  Over the last decade, the media… Continue reading SERIES ON TV: INVESTMENTS IN TV ADVERTISING AND IMPORTANCE OF TV IN BRAND BUILDING Více informací



ADDRESSABLE TV ADVERTISING: ENHANCING BRAND BUILDING WITH THE POWER OF RELEVANCE

12. 1. 2021 With 2021 around the corner, marketers and advertisers will be reviewing their budget and mix of spend with increased scrutiny. It is a time for, albeit busy, reflection. TV and SVOD services have seen a surge in screen time throughout the various lockdowns and are looking for ways to continue to engage viewers. However, TV advertising typically… Continue reading ADDRESSABLE TV ADVERTISING: ENHANCING BRAND BUILDING WITH THE POWER OF RELEVANCE Více informací



MARKETING TRENDS 2021: BRANDS SHOULD OFFER NEW CERTAINTIES

4. 1. 2021 Brand purpose, credibility, social wellbeing, green strategy and e-commerce will all have an impact on marketing in the new year. Any crisis creates room for innovations. This year’s crisis, caused by the coronavirus pandemic, is no different in this respect. The world that lost confidence expects new certainties. And brands can help it. The next… Continue reading MARKETING TRENDS 2021: BRANDS SHOULD OFFER NEW CERTAINTIES Více informací



RESEARCH: TV HELPS LEGITIMISE YOUNGER BRANDS

20. 11. 2020 Effectv, the advertising sales division of Comcast Cable, in partnership with industry body VAB, has released a new report, The Halo Effect: TV as a Growth Engine, which analyses TV’s influence on businesses’ ability to drive financial outcomes and growth by life stage. The analysis found that both direct-to-consumer (DTC) and non-DTC brands across all life stages… Continue reading RESEARCH: TV HELPS LEGITIMISE YOUNGER BRANDS Více informací



HOW SCALE-UP DIGITAL BRANDS CAN USE TV ADVERTISING

6. 11. 2020 During the first coronavirus lockdown, the consumption of television and online streaming content soared. According to Ofcom’s Media Nations 2020 report, published in August, people in the UK spent 40% of their day on average watching TV and online video content during the month of April –- a year-on-year rise of almost a third. The average UK… Continue reading HOW SCALE-UP DIGITAL BRANDS CAN USE TV ADVERTISING Více informací



AN OPEN LETTER TO THE AD COMMUNITY FROM NIELSEN’S BRAD KELLY

27. 7. 2020 Toxic Behaviors in Advertising — and Your Business: What’s Your Threshold? The pull that Social Media exerts on today’s world is unquestionable. It helps us stay connected, keep informed, and is generally a source for light entertainment. But we now know there’s a dark side which exists in social media that’s tearing the fabric of who we… Continue reading AN OPEN LETTER TO THE AD COMMUNITY FROM NIELSEN’S BRAD KELLY Více informací