What you will find in the article:
- Prima Sport channel launches on Magenta TV on August 4.
- First broadcast features Sparta Prague vs. Lyon match.
- Advertising slots available for booking starting July 30.
- Channel also accessible via Vodafone TV app.
- Official broadcasting begins on August 17.
T-Mobile’s Magenta TV pay-TV service has activated a programme slot for the new themed channel Prima Sport. It is highly likely that this is already a distribution route running directly between the broadcaster itself and the operator.
Ashort video loop featuring several clips is being broadcast on this channel slot, without any accompanying audio commentary. This video clip, lasting several seconds, consists of highlights from various sporting disciplines. These include, for example, motor sport, football, ice hockey and beach volleyball. In the top right-hand corner of the screen, the channel’s logo is displayed alongside an HD icon.
The new channel can now also be found via the Vodafone TV app, although it has not yet been included in the app’s EPG. The inclusion of the Prima Sport channel was also confirmed by the Oneplay service on Thursday 30 July.
The programme guide is currently active both on the nationwide DVB-T2 multiplex 24 and on Magenta TV. Data from this guide confirms that the channel plans to launch its inaugural programme on Tuesday 4 August in the evening. The broadcast itself will begin at 7.30 pm sharp with the programme Studio Fotbal. This will be followed by the live coverage of the eagerly awaited football match between AC Sparta Prague and Olympique Lyonnais.
At the same time, Prima’s sales agency, Media Club, opened bookings on the morning of Thursday 30 July for sponsorship messages and advertising spots on this new sports channel.
The new sports channel, Prima Sport, will officially begin broadcasting on 17 August, but even before its official launch, viewers will be able to watch the aforementioned football match on 4 August. Prima Sport will be available via linear broadcasting, through IPTV operators and on the prima+ platform.
Source: mediaguru.cz