PRIMA SPORT IS JUST AROUND THE CORNER; THE CHANNEL WILL IMPOSE A NUMBER OF OBLIGATIONS ON BROADCASTERS

2. 8. 2026 | 4 min read Pay-TV operators are preparing to include the new Prima Sport channel in their line-ups. In addition to the commercial terms, they will also have to comply with a number of technical and distribution rules relating, for example, to catch-up viewing, ad-skipping, the protection of sports rights and the number of devices on which the service can be used simultaneously.

PRIMA SPORT HAS LAUNCHED ITS DISTRIBUTION AND BEGUN SELLING ADVERTISING SPACE

30. 7. 2026 | 2 min read Magenta TV has activated a channel slot for the new Prima Sport channel, and the programme guide confirms that the first broadcast will begin on 4 August with coverage of the match between Sparta Prague and Lyon. Furthermore, advertisers can book advertising slots from today.

ONEPLAY TO ADD NEW CHANNEL PRIMA SPORT, WILL ALSO BROADCAST SPARTA’S MATCH AGAINST LYON

30. 7. 2026 | 2 min read Oneplay is set to expand its sports offering to include the Prima Sport channel. The first broadcast will be Tuesday’s match between AC Sparta Prague and Olympique Lyon in the third qualifying round of the UEFA Champions League, which will be shown on 4 August at 8.00 pm.

PRIMA SPORT WILL REPLACE SPORTY TV AND WILL BE BROADCAST ON TWO NATIONWIDE CHANNELS

28. 7. 2026 | 2 min read The new Prima Sport channel will replace the existing Sporty TV. It will begin broadcasting on 17 August.

PRIMA SPORT WILL BROADCAST SPARTA’S CHAMPIONS LEAGUE MATCH, WHICH WILL SERVE AS THE HIGHLIGHT FOR THE CHANNEL’S OFFICIAL LAUNCH ON 17 AUGUST

20. 7. 2026 | 3 min read Prima will broadcast AC Sparta Prague’s home match in the third qualifying round of the Champions League. The live broadcast will be shown on the new Prima sport channel, which viewers will be able to tune into even before its official launch, scheduled for 17 August.

PRIMA SPORT ON TERRESTRIAL TV IN FULL HD? IT HAS BEEN INCLUDED IN DVB-T2 MULTIPLEX 24

14. 7. 2026 | 2 min read A channel slot for the forthcoming Prima sport channel has appeared on nationwide DVB-T2 multiplex 24. It is also noteworthy that the slot is technically configured for Full HD resolution.

PRIMA SPORT LAUNCHES IN AUGUST. WHAT WILL IT BE BROADCASTING?

13. 7. 2026 | 4 min read The Prima media group has informed television operators of the date on which it would like to launch its new themed channel, Prima Sport. The schedule is set to feature ice hockey, football, floorball and other ball sports, as well as events such as the Ski Classics and e-sports.

THE LAUNCH OF PRIMA SPORT IS APPROACHING. IT HAS UNVEILED ITS LOGO AND IS TEASING FANS WITH HOCKEY, FOOTBALL AND VOLLEYBALL

11. 7. 2026 | 2 min read The Prima Group has already unveiled the logo for its new channel, Prima sport, which is currently in the pipeline, and has announced that it will launch “very soon”.

PRIMA SPORT IS SET TO ENTER THE FREE-TO-AIR TV MARKET; NOVA AND O2TV HAVE PREVIOUSLY PAVED THE WAY

1. 7. 2026 | 4 min read The Prima television group wants to shake things up in the sports channels sector. However, this is a challenging sector in which not everyone will succeed.

PRIMA IS LAUNCHING A SPORTS CHANNEL. IT HAS BEEN GRANTED A LICENCE FOR PRIMA SPORT

18. 6. 2026 | 2 min read The Council for Radio and Television Broadcasting has granted FTV Prima a licence to operate a new nationwide sports channel, Prima sport, for a period of 12 years. The channel is to be available both via digital terrestrial broadcasting and online.