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SHORT ESSAY: LINEAR TV IS DEAD, LONG LIVE LINEAR TV
22. 1. 2022 | 2 min read The position of streaming services is seemingly strong, but linear TV still reigns supreme, suggests Erika Luzsicza in her short essay.
PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING
17. 1. 2022 | 11 min read Prima Group and Nielsen Admosphere have launched a combined measurement of TV and online video advertising. Aggregate data on Prima TV viewership not only on TV screens but also on other platforms on which Prima delivers content is available in Adwind Kite software.
2022 WILL BE THE YEAR OF ATTENTION, BUT LET’S GO DEEPER
12. 1. 2022 | 5 min read Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement.
THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
4. 1. 2022 | 7 min read Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV.
UP TO 9 MILLION CZECHS WATCH TV AT CHRISTMAS. FAIRY TALES PREVAIL
22. 12. 2021 | 3 min read The time spent with TV screens on Christmas Eve is growing up to more than six hours a day.
CHRISTMAS AND TV: WHAT YOU NEED TO KNOW
21. 12. 2021 | 4 min read Christmas and TV go together like port and Stilton, turkey and stuffing, or a nut roast and disappointment.
ANALYSIS: SVODS DRIVE CONTENT INTERNATIONALISATION
12. 12. 2021 | 2 min read Analysis from Ampere focuses on changes in the country of origin of the most popular titles on the SVoD platforms. Historically, US content has tended to dominate on the global stage, while in individual countries, local content has often held the balance of power. But this is beginning to change. In 2017, 15 per cent of the world’s 100 most popular titles were made outside the US. Today that figure has grown to 27 per cent.
THIS YEAR NEXT YEAR: GLOBAL 2021 END-OF-YEAR FORECAST
6. 12. 2021 | 26 min read A STRONG FOUNDATION FOR GROWTH
RESEARCH: WHEN DOES AN ADVERTISING SPOT HAVE THE GREATEST EFFECT?
30. 11. 2021 | 4 min read Behavio Labs analyzed selected ad campaigns to see how they performed in terms of the key conditions for successful advertising.
INTEREST IN THE NEWS ON SMARTPHONES INCREASED IN THE CZECH REPUBLIC
18. 11. 2021 | 2 min read People’s interest in online news on mobile phones, tablets or e-readers has grown by nearly 20% over three years, according to the Media Project research data.
AD BUYER’S NOTIONS OF `TV’ CONVERGE
25. 10. 2021 | 2 min read Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared
GRUNT: VOYO INCREASES THE NUMBER OF SUBSCRIBERS AS PLANNED
12. 10. 2021 | 3 min read The number of subscribers to the pay video service Voyo is increasing as planned according to Nova’s Head of Digital Daniel Grunt.
NOVA AND PRIMA INCREASED THEIR SHARES IN SEPTEMBER, ČT AT THE TOP IN 15+
4. 10. 2021 | 2 min read In September, Česká televize was once again the most watched TV group in the 15+ category. The Nova and Prima groups rose year on year, closing on ČT.
IPTV VIEWERSHIP IS GROWING IN THE CZECH REPUBLIC. IT IS SECOND BEHIND TERRESTRIAL TV
22. 9. 2021 | 2 min read Five times more households receive a TV signal through the internet now than five years ago. This is one of the findings disclosed at the Digimedia conference on Wednesday.
WE USED TO JOKE ABOUT THE POTENTIAL OF TV ADVERTISING – THEN IT EVOLVED
9. 9. 2021 | 4 min read Cara Lewis, executive vice-president, head of US media investment at Dentsu, talks us through the big steps TV ad buying has seen in recent years. She discusses how to enter the medium in a more data-driven era.
WHAT’S THE POST-COVID FUTURE OF TV?
31. 8. 2021 | 4 min read If you spent a good chunk of the pandemic watching TV, you weren’t alone. TV viewership saw huge jumps, with daytime viewing hitting levels previously only seen on the weekend. And alongside those viewership changes were changes in production.
PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL
25. 8. 2021 | 12 min read Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview.