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WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY
15. 6. 2022 | 5 min read Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day (four hours and two minutes, to be precise). This, incidentally, is 48 minutes a day more than in 2007, as pointed out by Nielsen Admosphere, which provides electronic measurement of TV viewership for the Association of Television Organizations (ATO).
REPORT: CONNECTED TV VIDEO IMPRESSIONS SURPASS MOBILE
11. 5. 2022 | 4 min read Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry.
TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW
13. 4. 2022 | 2 min read Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years.
TIME SPENT IN FRONT OF THE TV EXCEEDED 4 HOURS LAST YEAR, THE HIGHEST IN 25 YEARS
22. 2. 2022 | 3 min read The surge in TV viewership in the first year of the pandemic continued into 2021. Time spent in front of a TV screen has surpassed the four-hour-a-day mark for the first time.
DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR
9. 2. 2022 | 2 min read The dominant source of TV viewing continues to be so-called live viewing, accounting for 84 % of total TV viewing. However, the share of delayed viewing is increasing.
SHORT ESSAY: LINEAR TV IS DEAD, LONG LIVE LINEAR TV
22. 1. 2022 | 2 min read The position of streaming services is seemingly strong, but linear TV still reigns supreme, suggests Erika Luzsicza in her short essay.
PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING
17. 1. 2022 | 11 min read Prima Group and Nielsen Admosphere have launched a combined measurement of TV and online video advertising. Aggregate data on Prima TV viewership not only on TV screens but also on other platforms on which Prima delivers content is available in Adwind Kite software.
2022 WILL BE THE YEAR OF ATTENTION, BUT LET’S GO DEEPER
12. 1. 2022 | 5 min read Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement.
THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
4. 1. 2022 | 7 min read Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV.
UP TO 9 MILLION CZECHS WATCH TV AT CHRISTMAS. FAIRY TALES PREVAIL
22. 12. 2021 | 3 min read The time spent with TV screens on Christmas Eve is growing up to more than six hours a day.
CHRISTMAS AND TV: WHAT YOU NEED TO KNOW
21. 12. 2021 | 4 min read Christmas and TV go together like port and Stilton, turkey and stuffing, or a nut roast and disappointment.
ANALYSIS: SVODS DRIVE CONTENT INTERNATIONALISATION
12. 12. 2021 | 2 min read Analysis from Ampere focuses on changes in the country of origin of the most popular titles on the SVoD platforms. Historically, US content has tended to dominate on the global stage, while in individual countries, local content has often held the balance of power. But this is beginning to change. In 2017, 15 per cent of the world’s 100 most popular titles were made outside the US. Today that figure has grown to 27 per cent.
THIS YEAR NEXT YEAR: GLOBAL 2021 END-OF-YEAR FORECAST
6. 12. 2021 | 26 min read A STRONG FOUNDATION FOR GROWTH
RESEARCH: WHEN DOES AN ADVERTISING SPOT HAVE THE GREATEST EFFECT?
30. 11. 2021 | 4 min read Behavio Labs analyzed selected ad campaigns to see how they performed in terms of the key conditions for successful advertising.
INTEREST IN THE NEWS ON SMARTPHONES INCREASED IN THE CZECH REPUBLIC
18. 11. 2021 | 2 min read People’s interest in online news on mobile phones, tablets or e-readers has grown by nearly 20% over three years, according to the Media Project research data.
AD BUYER’S NOTIONS OF `TV’ CONVERGE
25. 10. 2021 | 2 min read Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared
GRUNT: VOYO INCREASES THE NUMBER OF SUBSCRIBERS AS PLANNED
12. 10. 2021 | 3 min read The number of subscribers to the pay video service Voyo is increasing as planned according to Nova’s Head of Digital Daniel Grunt.