The analysed data confirms that domestic production remains one of the main competitive advantages for linear television. In an environment where viewers can choose between television broadcasts, streaming services and other forms of video, local content still has an above-average ability to hold the audience’s attention. Atmedia notes that in 2025, Czech viewers aged 15 and over spent an average of 3.5 hours a day watching television. Sixty-six per cent of viewers in this age group tuned in to television every day.
According to the published data, the strong position of Czech and Czechoslovak content is not limited to older audiences. In the 15 to 34 age group, local programmes accounted for half of the time spent watching television. For viewers aged 35 to 54, the figure was 55 per cent, and for those aged 55 and over, 59 per cent.
At the same time, the share of domestic production within the broadcast schedule itself is gradually increasing. In 2015, Czech and Czechoslovak content accounted for one-fifth of the programming offered by the measured television stations. In 2020, this figure stood at 27 per cent, and by 2025 it had risen to 31 per cent.
Atmedia points out that Czech content is not only gaining ground on major free-to-air channels. Its importance is also growing on pay-TV thematic channels. It cites the film and series channels FilmBox and CS Film as examples. Specifically, according to ATO data, FilmBox has long been the most-watched pay-TV channel on the Czech market. Every month, it reaches an average of one million viewers in the commercial target group aged 18 to 69. CS Film, whose programming consists exclusively of Czech and Czechoslovak productions, is the second most-watched pay-TV channel according to Atmedia.
Source: lupa.cz