DUBBING STILL LEADS THE WAY. ONLY 29 PER CENT OF CZECHS REGULARLY WATCH FILMS IN THEIR ORIGINAL LANGUAGE

16. 9. 2026 | 3 min read Dubbing remains significantly more popular amongst Czech viewers than watching foreign films and series in their original language. Although streaming services offer a choice between dubbing, the original version and subtitles, 71 per cent of Czech viewers prefer dubbing. Twenty-nine per cent of those surveyed regularly watch programmes in their original language. This is according to a survey by the media company AXOCOM.

NOVA VIEWERS WANTED MORE ORDINACE. BOŽÍ PLÁN RESPONDS TO A NEW TREND

31. 8. 2026 | 8 min read The return of Ordinace v růžové zahradě (The Rose Garden Clinic) to TV Nova, albeit with older episodes, is a direct response to viewer demand, says Programming Director Silvia Majeská. Nova’s revised approach to Tuesday and Thursday evenings, which will feature the new series Boží plán (God’s Plan), likewise reflects changing audience preferences.

ONEPLAY HAS LAUNCHED A ‘COMING SOON’ SECTION, SHOWCASEING UPCOMING FILMS AND TV SERIES

30. 8. 2026 | 2 min read The Oneplay streaming service has added a new ‘ComingSoon’ section to its catalogue, in which it showcases titles scheduled for release in the coming weeks.

FROM STAR WARS TO JAMES BOND: FILM SOUNDTRACKS IN TV ADVERTISING

27. 8. 2026 | 8 min read Just a few notes are enough and you instantly know that James Bond is approaching. Or Darth Vader. Film music has a unique ability to evoke emotions, memories and expectations within just a few seconds. That is precisely why advertising creatives turn to it relatively often – sometimes using an original soundtrack, other times commissioning music that merely evokes its atmosphere.

TOM AND JERRY: A NEW FILM SETS OFF AN ADVERTISING CHASE

20. 8. 2026 | 12 min read Tom has been chasing Jerry for more than 85 years – and not only on television and cinema screens. The famous duo also have a surprisingly rich advertising career behind them, promoting cars, soft drinks, fast food and hygiene products. With the arrival of the new feature film Tom and Jerry: Forbidden Compass, the advertising machine is once again running at full speed. This time, however, mainly in China, where new animated commercials have been created for Pizza Hut and dairy brands owned by Mengniu.

CZECHS ARE SKEPTICAL ABOUT FILM SEQUELS. YOUNGER AUDIENCES, HOWEVER, ARE MORE ENTHUSIASTIC ABOUT THEM THAN THE OLDER GENERATION

17. 8. 2026 | 4 min read The year 2026 is all about the return of legendary film hits. Whilst cinemas are filling up with sequels to well-known films, Czechs would prefer to see new stories. Research by the ResSOLUTION Group has shown that, according to 8 out of 10 Czechs, film sequels rarely match the quality of the original film. Nevertheless, they are popular with some viewers, particularly younger ones. Czechs are rather sceptical about film sequels The Czech audience tends to be rather cautious about film sequels. Only a third view them positively: 17 per cent look forward to them, whilst 18 per cent are generally attracted to them. Half (52 per cent) are more reserved and base their assessment on the specific film. Eight per cent express a distinctly negative attitude.

THE ODYSSEY IN ADVERTISING: BRANDS SET SAIL FOR A MOVIE HIT, WHILE MATT DAMON SELLS BEER AND CRYPTO

13. 8. 2026 | 11 min read This summer, one of the oldest stories in Western culture returned to cinema screens and, judging by rising box-office revenues and sold-out screenings, is enjoying phenomenal success. The adventures of the mythical hero Odysseus are accompanied by epic images of sea voyages, numerous heroic trials and the everyday clashes of an “ordinary” man with the gods. The premiere of The Odyssey naturally inspired official partners as well as various brands eager to ride the wave of the ancient Greek theme. Yet the motif of an odyssey had appeared in advertising long before this new film, while Matt Damon, who plays Odysseus, also has an advertising history of his own.

‘I DON’T WANT TO WAIT THREE EPISODES BEFORE SOMETHING GRIPPS ME,’ SAYS ONEPLAY’S HEAD OF DEVELOPMENT

12. 8. 2026 | 1 min read These days, it only takes viewers a few minutes to decide whether to give a series a go. Michal Reitler, Head of Development at TV Nova and Oneplay, talks in an interview about how the TV audience has changed, why people say they mainly want comedies but actually watch a lot of crime dramas, and the new programmes Nova has in the pipeline. He also revealed why some series need to hook the viewer right from the start and what determines whether they are renewed.

NOVA THIS AUTUMN: GOD’S PLAN, MEN IN FLIGHT, SUPERSTAR, THE WELL, CRIME UNIT ANDĚL AND THE SURGERY

10. 8. 2026 | 5 min read At its programming press conference, the Nova Group unveiled its line-up for this autumn’s season. Its television line-up will feature new series for Tuesday and Thursday evenings, tried-and-tested reality shows and entertainment programmes, as well as original productions from Oneplay Originals.

PRIMA THIS AUTUMN: NEW EPISODES OF POD HLADINOU, ZÁKONY VLKA, POLABÍ AND THE REALITY SHOW ZRÁDCI

6. 8. 2026 | 9 min read TV Prima unveiled its autumn programming schedule at Tyršův dům in Prague. This autumn, the broadcaster aims to attract viewers with new episodes of series including Zákony vlka, Kriminálka Slapy: Pod hladinou and Polabí, as well as reality formats Ano, šéfe! and Zrádci.

FILMS AND TV SERIES WILL HELP ATTRACT TOURISTS TO THE CZECH REPUBLIC. CZECHTOURISM HAS JOINED FORCES WITH THE CZECH FILM COMMISSION

20. 7. 2026 | 8 min read Stronger promotion of the Czech Republic both at home and abroad, and better use of successful films and TV series to develop domestic and international tourism. These are the main objectives of the memorandum of cooperation signed by the Czech Tourism Authority – CzechTourism and the State Audiovisual Fund, Czech Film Commission department. Both institutions aim to link the audiovisual industry with tourism even more systematically, to present the Czech Republic as an attractive destination for both filming and travel through selected joint activities, and to use cinema screens and television to attract visitors not only to well-known tourist spots but also to as yet undiscovered locations. Combining film and tourism will boost the promotion of the Czech Republic The joint memorandum combines CzechTourism’s expertise in promoting the Czech Republic as a destination with the specialist resources of the Czech Film Commission. The main mission of this department of the State Audiovisual Fund is to promote the Czech Republic as an attractive country for foreign film shoots, digital production and animation. The Czech Film Commission also connects filmmakers with regional partners and provides information on filming opportunities. Both institutions aim to make better use of the power of film in building the Czech Republic’s brand, developing tourism and supporting the domestic audiovisual industry.

NOLAN’S CAMPAIGN FOR THE ODYSSEY USES THE GREATEST STRENGTH OF THE TELEVISION SCREEN WITH SURGICAL PRECISION

13. 7. 2026 | 13 min read At first glance, the campaign for Christopher Nolan’s new film The Odyssey reads like a manifesto for cinema's exclusivity. It would be a mistake, however, to interpret this strategy as a rejection of television. Quite the opposite. Universal is using television with exceptional precision where it remains most powerful: during live broadcasts that can bring millions of viewers together at the same moment. The Odyssey is therefore also a story about the changing role of television and television advertising in the age of total video. Television is no longer the place where a film is first unveiled, but an amplifier of attention, mass reach and shared media experiences.

TURNOVER OF THE AUDIOVISION ROSE LAST YEAR. HOWEVER, THE SUSPENSION OF INCENTIVES AND THE UNCERTAINTY SURROUNDING ČT POSE A THREAT

5. 7. 2026 | 4 min read According to the Association of Audiovisual Producers (APA), increased incentives have helped bring foreign productions back to the Czech Republic; however, concerns have been raised both by the suspension of new applications and by the government’s proposal to abolish licence fees for Czech Television (ČT).

THE CAMPAIGN FOR THE FILM VELKÝ VLASTNECKÝ VÝLET WON SILVER AT THE CANNES LIONS

2. 7. 2026 | 3 min read The only Czech campaign awarded at this year’s Cannes Lions festival was the communication campaign for the documentary film Velký vlastenecký výlet. The project, produced by Punk Film with support from the creative workshop Fun House, the Leo Prague agency and other teams from Publicis Groupe, won a Silver Lion.

THEMATIC FILM CHANNELS ARE ADJUSTING THEIR STRATEGY AND TAILORING THEIR CONTENT MORE TARGETEDLY

20. 6. 2026 | 3 min read Films and TV series remain the most-watched type of television content in the Czech Republic. Television companies are therefore expanding their range of themed channels and increasingly targeting specific viewer groups.

LG RESEARCH HIGHLIGHTS GROWING ROLE OF TV HOME SCREENS IN FILM DISCOVERY

4. 6. 2026 | 2 min read The smart TV home screen is becoming an increasingly important tool for film marketers, influencing both cinema attendance and at-home viewing decisions, according to new research from LG Ad Solutions.

STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

27. 5. 2026 | 2 min read Viewing of Stranger Things rose 300% in the second half of 2025 ahead of its fifth and final season.

CZECH CONTENT ACCOUNTS FOR A THIRD OF THE TELEVISION PROGRAMME LINE-UP, BUT ACCOUNTS FOR THE MAJORITY OF VIEWING FIGURES

26. 5. 2026 | 3 min read In 2025, Czech and Czechoslovak content accounted for a significantly higher share of television viewing figures than its representation in the programming schedule would suggest. According to data from the Association of Television Organisations, as highlighted by Atmedia, local programmes accounted for 31 per cent of the broadcasts on the stations surveyed, but accounted for 57 per cent of the time spent watching television.