'I DON'T WANT TO WAIT THREE EPISODES BEFORE SOMETHING GRIPPS ME,' SAYS ONEPLAY'S HEAD OF DEVELOPMENT - ScreenVoice.cz

What you will find in the article:

Changes in TV audience behaviour and preferences
The difference between viewers’ expectations and the genres they watch
The importance of the opening minutes of a series in retaining viewers
New programmes that TV Nova plans to launch
Factors influencing the continuation of series on screen

These days, it only takes viewers a few minutes to decide whether to give a series a go. Michal Reitler, Head of Development at TV Nova and Oneplay, talks in an interview about how the TV audience has changed, why people say they mainly want comedies but actually watch a lot of crime dramas, and the new programmes Nova has in the pipeline. He also revealed why some series need to hook the viewer right from the start and what determines whether they are renewed.

You can find the full interview at forbes.cz

Source: forbes.cz