FUTURE DEVELOPMENTS WILL DETERMINE WHETHER—AND FOR HOW LONG—NOVA REMAINS ON TERRESTRIAL TV

7. 9. 2026 | 8 min read Nova Media Group closely monitors technological developments and the market shares of individual television platforms. It reviews the situation every six months. In an interview with MediaGuru.cz, TV Nova CEO Daniel Grunt also discusses the current position of the Oneplay service and its near-term development.

CZECH ATTENTION STUDY REVEALS SIGNIFICANT DIFFERENCES ACROSS ADVERTISING FORMATS

2. 9. 2026 | 8 min read Viewer attention can vary significantly depending on ad length, position within an advertising break, and the type of advertising format. These are among the preliminary findings of a pilot project by Omnicom Media, the first study in Central and Eastern Europe to measure real-world attention to TV and video advertising in people’s homes.

NOVA VIEWERS WANTED MORE ORDINACE. BOŽÍ PLÁN RESPONDS TO A NEW TREND

31. 8. 2026 | 8 min read The return of Ordinace v růžové zahradě (The Rose Garden Clinic) to TV Nova, albeit with older episodes, is a direct response to viewer demand, says Programming Director Silvia Majeská. Nova’s revised approach to Tuesday and Thursday evenings, which will feature the new series Boží plán (God’s Plan), likewise reflects changing audience preferences.

‘I DON’T WANT TO WAIT THREE EPISODES BEFORE SOMETHING GRIPPS ME,’ SAYS ONEPLAY’S HEAD OF DEVELOPMENT

12. 8. 2026 | 1 min read These days, it only takes viewers a few minutes to decide whether to give a series a go. Michal Reitler, Head of Development at TV Nova and Oneplay, talks in an interview about how the TV audience has changed, why people say they mainly want comedies but actually watch a lot of crime dramas, and the new programmes Nova has in the pipeline. He also revealed why some series need to hook the viewer right from the start and what determines whether they are renewed.

NOVA PREPARES NEW MONETISATION MODEL FOR ONEPLAY AND AIMS TO RETAIN KEY SPORTS RIGHTS

12. 8. 2026 | 5 min read Nova is getting closer to launching a new ad-supported subscription tier for its Oneplay video platform. The move will also introduce a new approach to advertising sales across linear and digital viewing. Nova plans to reveal the details this autumn. At the same time, Nova CEO Daniel Grunt expects the cost of sports broadcasting rights to continue rising.

PRIMA IS PLANNING CHANGES TO ITS TERRESTRIAL TV SERVICE; A SHUFFLE IS ON THE WAY

11. 8. 2026 | 4 min read The Prima Group is set to expand its collaboration with Digital Broadcasting and plans to move most of its channels to its DVB-T2 multiplex 24 next year. In an interview, the director of the Prima Group explains the reasons behind the change in distribution strategy and also clarifies why the new Prima Sport channel will only be available in SD resolution via terrestrial broadcasting.

‘THE TRAITORS HAVE TAUGHT US TO DO BUSINESS DIFFERENTLY,’ SAYS PRIMA’S NEW BOSS. AND HE’S AIMING FOR A MILLION SUBSCRIBERS

26. 3. 2026 | 1 min read Lukáš Kubát has been at the helm of the second commercial TV channel since last autumn. He aims to reach one million subscribers on the Prima streaming platform.

PRIMA WANTS THREE BIG REALITY SHOWS A YEAR, ALSO LOOKING FOR A RELATIONSHIP SERIES TO REPLACE POLABÍ

23. 2. 2026 | 11 min read With approximately 300,000 subscribers, the prima+ platform is still in a growth phase. Jan Maxa, the new Content and Production Director at the Prima Group, describes how he plans to connect the development of programmes for linear broadcasting with prima+, and what is coming up in the near future.

REAL TIME AND DIGITAL ENGAGEMENT. ATO MEASUREMENT HAS ITS SPECIFICS

29. 10. 2025 | 7 min read Domestic television audience measurement complies with international standards, as confirmed by an audit conducted by CESP. In an interview, CESP Associate Director Olivier Daufresne talks about the benefits of the audit and the specifics of Czech measurement.

ADVERTISING BREAKS ON PRIMA REMAIN LONG: PRICE INCREASE NEEDED

20. 10. 2025 | 13 min read Jan Čadek, CCO of Media Club, explains the double-digit increase in television advertising prices for 2026 and describes developments in the advertising market and Media Club’s plans.

TV NOVA TO INCREASE TV ADVERTISING PRICES BY 16 PER CENT IN 2026

17. 10. 2025 | 7 min read The Nova Group will increase television advertising prices by double digits again next year. Considering all price list changes, the total increase is 16%.

MARKETING TODAY IS FULL OF DATA, BUT IT IS STILL ABOUT EMOTIONS, IDEAS AND COURAGE

15. 10. 2025 | 21 min read Today, practically anyone can create a campaign. The only difference lies in quality, says Petra Jankovičová, President of the AKA and CEO of Triad Prague.

NEW BRAND MEASUREMENT LINKS MARKETING AND FINANCIAL METRICS

9. 10. 2025 | 12 min read In the following interview, Mary Kyriakidi of Kantar explains a new approach to brand measurement that delivers daily, AI-assisted data and transforms marketing into a strategic decision-making asset.

DON’T JUST EVALUATE ADVERTISING — TAKE A BROADER VIEW OF MARKETING

2. 10. 2025 | 10 min read Assessing the results of advertising campaigns alone is not enough. Marketing must be viewed more broadly, says Sorin Patilinet, who came to Prague for the Brand Management conference.

I’M PREPARED FOR ANYTHING, BUT PRE-ELECTION DEBATES ARE NO REALITY SHOWS

24. 9. 2025 | 14 min read Terezie Tománková will host the final pre-election debates on CNN Prima News, along with coverage of the election day and the post-election Partie.

ATO: STICKING TO THE PLAN. OUT-OF-HOME MEASUREMENT WILL START IN JANUARY 2026

22. 9. 2025 | 10 min read The ReDAM project, which aims to bring out-of-home TV and video audience measurement to the Czech market, is progressing according to plan. According to ATO’s Managing Director, Michal Jordan, the official launch is still scheduled for January 2026.

WHAT MARKETERS CAN LEARN FROM BRANDS CONNECTING WITH GEN Z

12. 9. 2025 | 4 min read Following the publication of Collage Group’s “2025 State of Brand Cultural Fluency” report, the cultural intelligence data company also looked at which brands are most resonant with Gen Z, and which brands are more differentiated in appealing to the generation (compared to consumers overall).

KAMIL HOUSKA: ONEPLAY HAS FUNDAMENTALLY CHANGED OUR APPROACH TO TN LIVE

11. 9. 2025 | 12 min read The launch of TN Live on Oneplay marked a turning point for the platform. Following the modernisation of the studio and the professionalisation of the broadcast, work is now underway on further developments, which Nova will unveil in the coming months.