TV VIEWERS’ EXPECTATIONS HAVE INCREASED. THEY NOW EXPECT A TOP-TIER EXPERIENCE

17. 3. 2025 | 15 min read Dramedy Productions has completed the construction of another film studio and plans to further expand its Dramedy Studios. It primarily targets the television production segment, explains co-owner Filip Bobiňski.

TV NOVA ALREADY KNOWS WHAT WILL REPLACE THE SERIES ‘JEDNA RODINA’ IN THE AUTUMN

12. 3. 2025 | 5 min read TV Nova will continue in the autumn television season with one title scheduled for Tuesday and Thursday prime time.

PROSPECTIVE CZECH NAKED ATTRACTION CONTESTANTS ARE A PLEASANT SURPRISE

28. 2. 2025 | 10 min read Casting for the Czech version of the reality show Naked Attraction is still underway. People interested in participating in the show are those who want to meet a potential partner, says psychologist Hana Mezerová.

PRIMA’S HEAD OF CONTENT ON THE NEWS: PRIMA STEPS INTO THE REALITY SHOW, NEW ZOO ON TV MEETS THE GOAL

27. 2. 2025 | 1 min read We want more content exclusively for streaming, announces Lenka Hornová. And about the Zoo New Beginnings series two months after its launch, she says: we are not in the red, but we have higher ambitions.

WATCHING TV CONTENT WILL BECOME MORE EXPENSIVE WITHOUT TERRESTRIALS

3. 2. 2025 | 10 min read Cancellation of terrestrial TV broadcasting would mean huge costs for making content available, says Steven Marshall, a representative of owner Czech Radio Communications.

MAXIMILIAN SCHÖNGEN: MEDIA IS VERY CREATIVE AND ALSO SEXY

30. 12. 2024 | 10 min read We need to reconnect media and creatives and start working closely together, urged Maximilian Schöngen, global head of creative at media agency Mediaplus, in an interview with MAM 38/2024. We are now bringing you the full interview as a gift during the holidays.

TV NOVA STAYS IN DVB-T2 FOR NOW, FOLLOWS TRENDS IN DISTRIBUTION

21. 11. 2024 | 8 min read Technical director of the media group Nova Josef Uher talks in the second part of an interview with MediaGuru.cz about trends in the development of television broadcasting and unfulfilled expectations with Ultra HD.

“DROP THE WORDS LINEAR AND DIGITAL; LET’S JUST TALK TV” SAYS NICK MANNING

20. 11. 2024 | 1 min read The distinction between linear and digital TV is becoming increasingly nonsensical from a broadcaster perspective, argues Nick Manning, Founder of Encyclomedia International. Although different TV platforms have different functions, Manning suggests “the trick is to treat it as a single entity.”

MATEJ ŠEMŠEJ, TV NOVA: CORPORATE CULTURE BASED ON COMMUNICATION IS ESSENTIAL

19. 11. 2024 | 9 min read Being empathetic towards viewers requires empathy within the company, says Matej Šemšej, HR Director at TV Nova.

WHAT’S UP AT HBBTV?

13. 11. 2024 | 7 min read Interview with chairman at HbbTV - Senior Advisor & Board Member in TMT & Digital - Strategic Alliances - Corporate Development - M&A - Industrial Affairs for Cable!Vision Europe.

JOSEF UHER, TV NOVA: AI IS NO SUBSTITUTE FOR HUMANS IN NEWS REPORTING YET

7. 11. 2024 | 9 min read While technology simplifies work, the internal rules of the Nova group require that broadcast content is exclusively overseen by humans, says Chief Technical Officer, Josef Uher.

THE BEST THING FOR TV AND VIEWERS WOULD BE FOR PRIMA TO RAISE PRICES AS MUCH AS POSSIBLE

21. 10. 2024 | 8 min read An excessive number of commercial breaks in television broadcasting is not good for television or TV viewers. CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.

NOVA TO RAISE AD PRICES BY 22% FOR 2025, CONTINUES TO SELL TO 15-54

10. 10. 2024 | 7 min read The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025.

OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER

30. 9. 2024 | 3 min read Omnicom Media Group introduces a new way of measuring video advertising and translates it into an approach to planning.

RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION

25. 9. 2024 | 7 min read Radiohouse in cooperation with TV Nova will support local regional entrepreneurs in the fight against global competition. Together, they will make nearly 80 million crowns worth of advertising space available to them.

PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN

9. 9. 2024 | 16 min read The autumn TV season is already underway, but Prima Group has not yet revealed all its new programmes. It is preparing them for the second half of autumn together with other new things, says Prima’s CEO Marek Singer.

PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR

2. 9. 2024 | 10 min read Trends in the TV advertising market remain unchanged, and advertisers must prepare for further increases in the price of advertising space.

JOHN HEGARTY: THE WORLD OF ADVERTISING AS SUCH IS TERRIBLY BORING

7. 8. 2024 | 13 min read The world of advertising in general is boring, but the ten percent that get it right are amazing. That’s why when I create, I look around, says legendary advertising creator John Hegarty.