PRIMA: WE ARE NOT PLANNING NEW CHANNELS. WHAT ABOUT THE POSITIONS IN MULTIPLEX 22?
26. 7. 2023 The vacant programming positions in the nationwide terrestrial TV multiplex 22 blocked for the Prima Group don’t mean that the media house is planning new TV stations, Prima’s CEO Marek Singer said in an interview with Marketing a Media magazine. No two or three new linear TV channels are being prepared by the Prima group… Continue reading PRIMA: WE ARE NOT PLANNING NEW CHANNELS. WHAT ABOUT THE POSITIONS IN MULTIPLEX 22?
THE TIME OF SEEING A COMPLETELY NEW NEWS STORY ON THE EVENING NEWS IS COMING TO AN END, SAYS THE HEAD OF NEWS AT NOVA
18. 7. 2023 Nova’s newsroom recently came up with the We Live With You (Žijeme s vámi) campaign. Is this campaign the culmination of several years of changes in journalism? Or is the commercial TV channel planning further changes? This is what Kamil Houska, director of News at Nova television, revealed in an interview. Does the We Live… Continue reading THE TIME OF SEEING A COMPLETELY NEW NEWS STORY ON THE EVENING NEWS IS COMING TO AN END, SAYS THE HEAD OF NEWS AT NOVA
FILM PRODUCTIONS ARE LIVING A GOLDEN AGE, THEY DON’T NEED BILLIONS MORE, SAY BOSSES OF TV NOVA AND TV PRIMA
14. 6. 2023 General Director of TV Nova Daniel Grunt and General Director of FTV Prima Marek Singer in an interview for Hospodářské noviny about levies to the cinema support fund, but also about SVOD services. Marek Singer, the long-serving director of TV Prima, has known Daniel Grunt, the head of TV Nova, personally for 15 years. Both… Continue reading FILM PRODUCTIONS ARE LIVING A GOLDEN AGE, THEY DON’T NEED BILLIONS MORE, SAY BOSSES OF TV NOVA AND TV PRIMA
PODCAST: “I KNOW WHAT THE AUDIENCE WILL BE EXCITED ABOUT.” SAYS THE FATHER OF TV HITS MICHAL REITLER
6. 6. 2023 It’s easy to miss his name in the headlines. But without him, viewers would miss out on the best TV projects of the last decade-plus. TV producer Michal Reitler, who is also behind the TV series Ulice, Most!, Iveta, Cases of the 1st Department and others, visited the Blesk.cz studio. Michal Reitler, a native of… Continue reading PODCAST: “I KNOW WHAT THE AUDIENCE WILL BE EXCITED ABOUT.” SAYS THE FATHER OF TV HITS MICHAL REITLER
AKTV: NETFLIX, HBO AND OTHERS SHOULD PAY INTO THE AUDIOVISUAL FUND
23. 5. 2023 The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services.
BEHAVIOURAL SCIENCE IS NOT A STRAITJACKET FOR CREATIVES AND PLANNERS
23. 5. 2023 Richard Shotton is an expert in the practical application of behavioural science. He talks to Contagious about why friction should come first, why agencies should apply biases laterally rather than literally, and more. Richard Shotton became interested in behavioural economics after reading about the 1964 killing of Kitty Genovese and the bystander effect in The Tipping… Continue reading BEHAVIOURAL SCIENCE IS NOT A STRAITJACKET FOR CREATIVES AND PLANNERS
CME: WE WILL MAINTAIN THE PACE OF INVESTMENT IN VOYO IN THE COMING YEARS
15. 5. 2023 Local video platform Voyo will continue its set pace of investment in content production in the coming years. “The mathematics of the growth trajectory does not allow us to slow down,” says CME deputy CEO Dusan Švalek. Central European Media Enterprises (CME), the parent company of TV Nova, is confident in the set strategy of… Continue reading CME: WE WILL MAINTAIN THE PACE OF INVESTMENT IN VOYO IN THE COMING YEARS
MEDIA CLUB TO KEEP ONLINE ADVERTISING PRICES, CANCEL BONUSES
9. 5. 2023 The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed. The joint commercial offers for selected products from 1 May will bring Media Club and Impression Media together following the property merger in… Continue reading MEDIA CLUB TO KEEP ONLINE ADVERTISING PRICES, CANCEL BONUSES
THE CRISIS DOESN’T HURT US. PEOPLE WATCH VOYO MORE OFTEN THAN NETFLIX, SAYS THE CEO OF NOVA
5. 4. 2023 In a crisis, people typically cut back on non-essentials like entertainment. But Nova TV, which resurrected the fading streaming video platform Voyo last year, is not complaining about declining interest. Voyo has already half a million users, and despite the crisis, their numbers continue to grow. “Now in the spring season, Voyo consumption is approaching… Continue reading THE CRISIS DOESN’T HURT US. PEOPLE WATCH VOYO MORE OFTEN THAN NETFLIX, SAYS THE CEO OF NOVA
PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED
20. 3. 2023 For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain. The MediaGuru.cz editorial team talked to Lukáš… Continue reading PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED
DANIEL GRUNT, HEAD OF TV NOVA: “IT IS NOT REALISTIC TO CREATE CZECHFLIX. IT’S NOT REALISTIC TO CREATE A CZECH TV”
19. 3. 2023 Listen to the interview (in czech) with Daniel Grunt not only about Voyo. How does the head of TV Nova see the development of TV broadcasting and pay services? Can Voyo become Czechflix? Will it ever be with advertising? And why was Voyo always overloaded on Thursdays? Not only that, in an interview for Médiář… Continue reading DANIEL GRUNT, HEAD OF TV NOVA: “IT IS NOT REALISTIC TO CREATE CZECHFLIX. IT’S NOT REALISTIC TO CREATE A CZECH TV”
HALF A MILLION PEOPLE PAY FOR VOYO. AND THEY DON’T WATCH ONLY ORDINACE ANYMORE, SAYS NOVA’S BOSS
2. 3. 2023 In the last month alone, two more video libraries have been launched in the Czech Republic. Eight services are already competing over paying customers that will watch movies and TV series on their platform each month. Voyo, operated by Nova TV, has just reached 500,000 subscribers for the Czech Republic and Slovakia combined, and is… Continue reading HALF A MILLION PEOPLE PAY FOR VOYO. AND THEY DON’T WATCH ONLY ORDINACE ANYMORE, SAYS NOVA’S BOSS
PRIMA+ RUNS ON ITS OWN PLATFORM, IT WOULD LIKE TO HAVE 600,000 USERS, BUT IT CAN HANDLE EVEN MORE
13. 2. 2023 The video service launched on Wednesday last week, the “first impression” came out last Friday and now it’s time for a few questions about the implementation and other plans. In addition, the streaming service is the first one to come up with a so-called hybrid subscription offer combining a certain amount of advertising and a… Continue reading PRIMA+ RUNS ON ITS OWN PLATFORM, IT WOULD LIKE TO HAVE 600,000 USERS, BUT IT CAN HANDLE EVEN MORE
MARKETING IN A RECESSION – HOW COMS CAN MANAGE SPENDING WITHOUT HARMING THE BRAND
24. 1. 2023 Whether or not we’re in a recession, many B2B marketers are acting like we are. Budget and staff reductions are in the headlines daily, particularly for tech companies. Seeing shades of 2008, CMOs are hunkering down, trying to do more with less. Joshua Leatherman, CMO of Service Express—a data center company with double-digit growth for… Continue reading MARKETING IN A RECESSION – HOW COMS CAN MANAGE SPENDING WITHOUT HARMING THE BRAND
PRIMA WILL BET ON THE PREDICTION OF RESULTS THIS YEAR, THE INVITATION FOR BABIŠ STILL STANDS
11. 1. 2023 Prima will bet on the prediction of election results this year, too, the invitation for Andrej Babiš still stands. CNN Prima News also wants to use the projection of the election results before the final count in this year’s presidential elections. Its editor-in-chief Pavel Štrunc considers it a factor that makes the broadcast more attractive… Continue reading PRIMA WILL BET ON THE PREDICTION OF RESULTS THIS YEAR, THE INVITATION FOR BABIŠ STILL STANDS
VOYO IS CHANGING THE WHOLE CME, SAYS NOVA’S NEW CEO DANIEL GRUNT
15. 12. 2022 Daniel Grunt will be CEO of TV Nova from January. Here is an interview he gave for the print edition of Lupa 3.0 Daniel Grunt is behind the development of Nova TV’s digital activities, including the Voyo app. The experienced media manager had already led the internet division at the Barrandov headquarters of the commercial… Continue reading VOYO IS CHANGING THE WHOLE CME, SAYS NOVA’S NEW CEO DANIEL GRUNT
THE CASE FOR BRAND INVESTMENT IN A TIME OF BUDGET CUTS
13. 11. 2022 As economic uncertainty has many businesses tightening their belts, one area particularly prone to budget cuts is branding. But brand building will always be a key driver of long-term success. We spoke with Tom Roach, VP brand strategy at global digital agency, Jellyfish, and Dr. Grace Kite, business economist and founder of data consultancy, Magic… Continue reading THE CASE FOR BRAND INVESTMENT IN A TIME OF BUDGET CUTS
ADVERTISERS DON´T PANICK, SO FAR THEY ARE SIGNING MORE CONTRACTS THAN LAST YEAR OR THE YEAR BEFORE, SAYS HEAD OF NOVA VLČEK
12. 11. 2022 A year ago at this time, Jan Vlček, CEO of the Nova group, was praising the “golden times” for the TV business. Big advertisers – retail chains, electronics manufacturers or e-shops – were spending billions on advertising spots as people rushed to shop after the pandemic. This year is likely to be another growth year… Continue reading ADVERTISERS DON´T PANICK, SO FAR THEY ARE SIGNING MORE CONTRACTS THAN LAST YEAR OR THE YEAR BEFORE, SAYS HEAD OF NOVA VLČEK
