HORROR IS TAKING OVER GEN Z: NEW RESEARCH REVEALS A SURPRISING SHIFT IN HALLOWEEN AND DATING HABITS

27. 10. 2026 | 5 min read Watching horror films and TV shows has become the UK's favourite way to spend Halloween, according to new research from the British Board of Film Classification (BBFC). More than a quarter of respondents (27 per cent) would rather go to the cinema or curl up on the sofa with something scary to watch than take part in traditional Halloween activities such as decorating the house (23 per cent), trick-or-treating (17 per cent), or attending themed parties (14 per cent).

ONE IN THREE AMERICANS WOULD RATHER WATCH HIGHLIGHTS THAN FULL EPISODES. IS STREAMING ENTERING A NEW ERA?

13. 10. 2026 | 5 min read Almost a third of US adults (32%) would rather watch highlights from a TV show than sit through every full episode, with the figure rising to 43% among Gen Z. The findings come as streaming services increasingly compete for audience attention with social media feeds, where short video clips dominate the viewing experience.