Tag: film
TURNING PEAK TV SHOW ATTENTION INTO TRUSTED CONTEXTUAL SPOTS AND FAN FOLLOW UP CONTENT
24. 2. 2026 Context A plot cue inside a flagship soap can set the terms of the next ad break, because viewers stay anchored in the same scene and characters. Emmerdale’s familiarity, plus its own show social channels, gave the message a recognisable voice on TV and somewhere to continue after broadcast.
BUILDING TRUST FOR PRIVATE HEALTHCARE BY PUTTING DOCTORS FIRST AND USING TV AS A TRUSTED NATIONAL STAGE
20. 2. 2026 Campaign objectives To challenge the belief that only state hospitals deliver life-saving care, AKFA Medline decided to produce a doctor-led manifesto film and placed it on national TV, with IM Service handling broadcast delivery, timing, and exposure for a sensitive message.
ONEPLAY ADDS SPORT 1 AND SPORT 2 CHANNELS, ALSO ADDS AMC AND FILM+
29. 1. 2026 | 4 min read TV Nova has signed a multi-year distribution agreement with AMC Networks. As a result, Oneplay will include Sport 1 and Sport 2 channels, among others, offering a complete selection of domestic and international sports competitions in one place.
TELEVISION AND STREAMING ARE NOT COMPETITORS: CZECHS NATURALLY SWITCH BETWEEN THEM DEPENDING ON THE CONTENT
23. 1. 2026 | 4 min read Czech viewers do not perceive television and streaming services as separate platforms, but as two parts of content between which they naturally move. According to research by Atmedia Index, conducted by Atmedia, which represents 20 thematic TV stations on the Czech market, Czechs switch between TV stations and streaming services depending on their mood, the type of programme and the origin of the content. While they seek out television primarily for local content and current events, they choose streaming for international productions, exclusive titles and viewing flexibility.
PRIMA+ LAUNCHES CHRISTMAS COLLECTION
12. 12. 2025 | 2 min read The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December.
NOVA TV IN SPRING: BULDOK Z PODĚBRAD, ODZNAK VYSOČINA BADGE AND FINAL SERIES BRATŘI A SESTRY
11. 12. 2025 | 4 min read Nova TV will offer new detective stories and the return of well-known reality shows in this year's spring broadcast.
CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI
1. 12. 2025 | 4 min read The Czech International AI Film Festival 2025 will showcase top films selected from more than a thousand submissions, offer meetings with experts and filmmakers in a panel discussion, and culminate in an award ceremony. An exceptional opportunity to see the future of film on the big screen awaits you. This year CIAIFF is entering its biggest and strongest year yet, with a record number of entries from around the world and ambitions to become one of the leading AI film festivals in Europe.
GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE
10. 11. 2025 | 6 min read As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services.
HOW MOVIES INCREASINGLY DRIVE STREAMING REVENUE
10. 10. 2025 | 4 min read A Parrot Analytics study of thousands of titles across Amazon Prime Video, Disney+, Netflix, and Max finds that movies deliver disproportionately high engagement relative to the volume of content hours they represent.
CZECH AUDIOVISUAL INDUSTRY SLUMPED LAST YEAR, BUT LOCAL VOD AND ADVERTISING GREW
6. 7. 2025 | 3 min read The Czech audiovisual industry took a break in 2024 amid unfavourable incentives and focused on preparing conditions for new growth, with Czech VOD production and advertising on the rise.
ČT, NOVA AND PRIMA SWITCH TO SUMMER PROGRAMME. SERIES, FILMS AND ENTERTAINMENT RETURN
30. 6. 2025 | 2 min read The main television stations have launched their summer programming schedules. Evenings will feature reruns of series, films, crime dramas and entertainment.
PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN
24. 6. 2025 | 2 min read This summer, Prima's main channel will focus on films and reruns of series.
3.1 MILLION CZECHS USE PAID STREAMING SERVICES
29. 4. 2025 | 3 min read The most popular paid video services in the Czech Republic include Netflix, Voyo, Max, Disney+ and prima+.
MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS
29. 4. 2025 | 4 min read Films and series have long been among the most popular genres among Czech viewers, regardless of whether they watch classic TV stations or pay streaming services. Local content holds a privileged position among them.
TV PRIMA WILL BROADCAST FAIRY TALES, ROMANTIC AND ACTION FILMS AND COMEDIES AT EASTER
3. 4. 2025 | 5 min read Television Prima has announced its programme for this year's Easter holidays. It will include family comedies, romantic films, action thrillers and interesting documentaries in its festive broadcasts.
PRIMA COOL WILL ADD SERIES AND INTRODUCE FAMILY MOVIES
28. 3. 2025 | 2 min read Young men's TV station Prima Cool will adjust its programming schedule from April. It will add another sitcom and reserve Saturday nights for family films.
TV VIEWERS’ EXPECTATIONS HAVE INCREASED. THEY NOW EXPECT A TOP-TIER EXPERIENCE
17. 3. 2025 | 15 min read Dramedy Productions has completed the construction of another film studio and plans to further expand its Dramedy Studios. It primarily targets the television production segment, explains co-owner Filip Bobiňski.
CZECH LION: BEST FILM OF THE WAVE, MARKOVIC METHOD SERIES: HOJER
9. 3. 2025 | 2 min read A total of 29 titles competed for the awards, which are given by the Czech Film and Television Academy (ČFTA) in the final voting.