PRIMA TV AT CHRISTMAS: SÁM DOMA, PYŠNÁ PRINCEZNA OR NÁHRADNÍCI

18. 11. 2024 | 3 min read Christmas broadcast of TV Prima will offer fairy tales, romantic films and premiere shows of its own creation.



VIEWERSHIP IN THE SUMMER DOES NOT DROP BELOW THREE HOURS A DAY

30. 7. 2024 | 3 min read During the summer, TV viewers prefer films and series more than during other months of the year. This year, sports are also among the favourite genres.



NEW STUDY FINDS REPRESENTATION OF THE DISABLED IN MOVIES AND TV ARE LEAVING AUDIENCES VERY ‘UNSATISFIED’

11. 7. 2024 | 3 min read So far this year, we’ve seen some notable representation for the disabled and those with mental health conditions. Marvel’s Echo put deaf star Alaqua Cox front and center and has her go full force in action scenes as an amputee with a prosthetic leg. Max’s Turtles All The Way Down authentically portrays a mental illness (OCD). But per a recent study, a majority of people are unhappy with how Hollywood handles these topics (or how it doesn’t all together). What A New Study Found Out About DisabilityAnd Mental Health Representation July is Disability Pride Month, and the Inevitable Foundation, which is a non-profit that gives to disabled writers and filmmakers in an effort to destigmatize disability and mental health, decided to poll 1,000 people (half of them are disabled, half of them are not) about their thoughts on these topics being represented in movies and television. Inevitable Foundation’s Study found that 66 percent of those who participated are “unsatisfied” with how disability and mental health are currently represented on big screens and small screens alike.



SURVEY USA: VIEWERS OVERWHELMINGLY WANT TO SEE MORE TV SHOWS DEPICTING REALISTIC WORK-LIFE BALANCE, FAMILY CARE AND GENDER EQUITY

8. 3. 2024 | 4 min read When Hollywood accurately depicts work-family and gender-equity scenarios on screen, it’s good for business by driving up viewership and engagement, according to a new research study.