THE SUPER BOWL PHENOMENON AND HOW THE SPORTING EVENT OF THE YEAR ELEVATED TELEVISION ADVERTISING TO A PRESTIGIOUS DISCIPLINE

31. 1. 2024 How is it possible that the Super Bowl is such a phenomenon? And how does it help form the current shape of what we consider to be truly quality television advertising? Více informací



SCREENVOICE TOP 12 CHRISTMAS CAMPAIGNS 2023

15. 12. 2023 The year has come and gone, and famous and lesser-known brands have come out with their long-awaited Christmas campaigns, which unmistakably draw us into the pre-Christmas spirit and put us in the mood for a genuine festive atmosphere. Christmas advertising campaigns are not mere commercial sales efforts, although inspiration at a time when the hunt… Continue reading SCREENVOICE TOP 12 CHRISTMAS CAMPAIGNS 2023 Více informací



INCREASED TV FEES? I WOULD BUILD A NEW ČT1 WITH THAT MONEY, SAYS MAREK SINGER, PRIMA’S CEO

21. 11. 2023 It is an incredible sum of between CZK 1.5 and 2 billion a year, says the CEO of Prima Group, Marek Singer, about the new revenues for Česká televize (Czech Television) in the form of increased licence fees. And do shows like Stardance fulfil the public service role? We present an excerpt from an interview… Continue reading INCREASED TV FEES? I WOULD BUILD A NEW ČT1 WITH THAT MONEY, SAYS MAREK SINGER, PRIMA’S CEO Více informací



PRIVATE MEDIA AT ONE TABLE: THE MAJOR AMENDMENT WILL DAMAGE THE WHOLE MARKET

17. 10. 2023 Representatives of Czech private media gathered for the first time at a joint press conference. They are appealing to the Minister of Culture over the draft of a major Media Amendment. Více informací



LAW OR ETHICS? ADVERTISING BENEFITS FROM BOTH FORMS OF REGULATION SEAMLESSLY BUILDING ON EACH OTHER

5. 10. 2023 Many marketers come to a crossroads in their professional career where they have to evaluate whether their creative idea is suitable for public presentation or whether it is unnecessarily teetering on the edge of ethics and good taste. This is a decision on which the future of the promoted brand may depend, so it is… Continue reading LAW OR ETHICS? ADVERTISING BENEFITS FROM BOTH FORMS OF REGULATION SEAMLESSLY BUILDING ON EACH OTHER Více informací



THE GRAND FINALE OF THE ROUND-THE-WORLD TV ADVERTISING JOURNEY: WORLD RECORDS AND CURIOSITIES

14. 9. 2023 Our summer trip around the world in search of TV advertising is over. Let’s take a look at the ads that have earned a spot in the Guinness World Records or are so peculiar that they have crossed not only country borders but also the earth’s borders. Yes, you guessed right, we will take a… Continue reading THE GRAND FINALE OF THE ROUND-THE-WORLD TV ADVERTISING JOURNEY: WORLD RECORDS AND CURIOSITIES Více informací



STARRING A BANDICOOT, A PLUMBER, A DECEASED FOOTBALLER OR AN ANONYMOUS HERO. VIDEO GAMES AND TELEVISION ADVERTISING HAVE EXISTED HAND IN HAND FOR YEARS

7. 9. 2023 It’s time to flip the calendar to September. This means both the children returning to school and settling into a standard work setup after a perhaps more relaxed holiday regime. But at the same time, the main video game season traditionally kicks off – and 2023 promises to be the most packed since the pre-covid… Continue reading STARRING A BANDICOOT, A PLUMBER, A DECEASED FOOTBALLER OR AN ANONYMOUS HERO. VIDEO GAMES AND TELEVISION ADVERTISING HAVE EXISTED HAND IN HAND FOR YEARS Více informací



TV ADVERTISING IN THE PHILIPPINES: CATCHY SONGS, HUMOUR AND STORIES REFLECTING THE LIVES OF ISLANDERS

6. 9. 2023 The Philippine advertising scene is as diverse as the 7,641 islands that make up the archipelago. There are more than 80 different – still living – languages and dialects. The market is a mix of diverse cultures influenced by traditional and western practices, making advertising in the Philippines a truly unique adventure. Welcome to the… Continue reading TV ADVERTISING IN THE PHILIPPINES: CATCHY SONGS, HUMOUR AND STORIES REFLECTING THE LIVES OF ISLANDERS Více informací



MIRACLES HAPPEN WHEN YOU BELIEVE IN YOURSELF. THAT GOES DOUBLE FOR BARBIE FOR OVER HALF A CENTURY

24. 8. 2023 The summer of 2023 is marked by "pink madness". Thanks to a hugely successful blockbuster movie, Barbie doll is making a comeback with all the pomp and circumstance. What makes the story of Barbie marketing so unique and worthy of emulation? Více informací



TELEVISION ADVERTISING IN MALAYSIA: A SIMPLE PRESENTATION BUT A POWERFUL, EMOTIONAL STORY

15. 8. 2023 Malaysia, with its multicultural environment and ethnic diversity, is a uniquely cosmopolitan country that manages to bring together diverse communities through shared forms of art and culture. All Malaysians place great emphasis on the values associated with the Malaysian lifestyle and therefore celebrate all festivals exuberantly. For example, the Hari Raya holiday could easily be… Continue reading TELEVISION ADVERTISING IN MALAYSIA: A SIMPLE PRESENTATION BUT A POWERFUL, EMOTIONAL STORY Více informací



PRINCE HARRY, JAMES BOND, AND PADDINGTON BEAR. THEY WERE ALL LUCKY ENOUGH TO APPEAR IN TV SPOTS ALONGSIDE ELIZABETH II

10. 8. 2023 When the British queen Elizabeth II died last autumn, it affected the whole world. Both those who loved the queen and those who see the British monarchy as a relic of the 19th century. To some extent, this is due to the fact that the queen and her family are not only political actors but… Continue reading PRINCE HARRY, JAMES BOND, AND PADDINGTON BEAR. THEY WERE ALL LUCKY ENOUGH TO APPEAR IN TV SPOTS ALONGSIDE ELIZABETH II Více informací



TV ADVERTISING IN NEW ZEALAND: EMPHASIS ON NATIONAL IDENTITY AND PROMOTION OF MAORI CULTURE

9. 8. 2023 New Zealand’s ads focus on national identity, are heartfelt and reflect the kiwis, Their character, and their unique world. Více informací



TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING

3. 8. 2023 The world’s second largest TV market. A country where advertising is based on celebrities, who are looked up to as deities. Where the most common language is English, but many population groups don’t speak it. Where, despite the prevalence of vegetarians and sanctity of the cow, the McDonald’s brand has caught on. A country where… Continue reading TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING Více informací



TV ADVERTISING IN JAPAN: ECCENTRIC SPOTS FULL OF CELEBRITIES, ANIME AND FANTASY – COLOURFUL, CRAZY, FUN – AND COMPLETELY DIFFERENT

27. 7. 2023 Japanese TV commercials are so quirky they are a world unto themselves. And they’re so famous that they’ve even been parodied in the Simpsons series. Více informací



SPORT AND SOCIAL ISSUES: TV ADVERTISING IN GERMANY TAKES A MORE SERIOUS TURN

24. 7. 2023 Not only discipline and organization, but also a specific humor, a love of sport and, above all, an intrinsic need to solve social problems. All of this is reflected in the German ads. Více informací



THE DRIEST HUMOR, THE MOST TOUCHING STORIES AND THE BEST CHRISTMAS COMMERCIALS. THAT’S TV ADVERTISING IN THE UK

12. 7. 2023 UK TV spots are winning awards around the worlds. And rightfully so. British creatives are pouring out some interesting ideas and are able to play both the poignant and the humorous notes. This is evidenced by the large number of awards that British brands took home from this year’s Cannes Lions 2023 International Festival of… Continue reading THE DRIEST HUMOR, THE MOST TOUCHING STORIES AND THE BEST CHRISTMAS COMMERCIALS. THAT’S TV ADVERTISING IN THE UK Více informací



DISCOVER HOW YOUR BRAND’S STORYTELLING TRANSFORMS ITS POSITIONING.

9. 7. 2023 Every brand has a story to tell — a narrative that breathes life into its purpose, values, and aspirations. In the realm of brand positioning, this narrative becomes the driving force behind success. It holds the key to connecting with consumers, establishing a unique position in the market, and leaving an indelible mark in the… Continue reading DISCOVER HOW YOUR BRAND’S STORYTELLING TRANSFORMS ITS POSITIONING. Více informací



TV ADVERTISING IN THE USA: HUMOUR, CELEBRITIES AND THE SUPER BOWL

4. 7. 2023 Nearly 124 million TV households, more than 14,000 advertising agencies, tens of billions of dollars invested in broadcast advertising, and the Super Bowl as a gold mine for TV spots. The USA just thinks big. Let us take a look at TV advertising in the United States in the past and today. Do you know… Continue reading TV ADVERTISING IN THE USA: HUMOUR, CELEBRITIES AND THE SUPER BOWL Více informací