HOW MANY ADS DO WE REALLY SEE IN A DAY? SPOILER: IT’S NOT 10,000
3. 5. 2023 Hundreds of articles and blogs will tell you that we see up to 10,000 ads a day. The problem? No one – from Harvard professors to Market Research Council hall-of-famers – believes it’s true. Can we bust the myth once and for all? It’s time for an experiment. If you ask Google how many ads… Continue reading HOW MANY ADS DO WE REALLY SEE IN A DAY? SPOILER: IT’S NOT 10,000
COMMERCIALS ARE A SECOND HOME TO CZECH CELEBRITIES. POPULAR ACTORS, RENOWNED ATHLETES AND EVEN KAREL GOTT HAVE EXPERIENCE WITH THEM
3. 5. 2023 Today's advertising can hardly be imagined without the involvement of public figures. But some spots resonate more than others, so it is not a bad idea to focus on those that can be described as memorable, given the popularity of the actors and the presentation itself.
THE FUTURE OF STREAMING IS ADS
2. 5. 2023 Call it FAST, call it AVOD, call it whatever you want. Free ad-supported streaming is having a moment, and it’s only going to get bigger from here. The big-name streaming services had a really good run. The likes of Netflix, Hulu, HBO Max, Disney Plus, Apple TV Plus, and all the other Pluses have spent… Continue reading THE FUTURE OF STREAMING IS ADS
SUCCESSFUL USE OF MUSIC IN ADS
26. 4. 2023 From the latest chart-topping hits from Taylor Swift and Beyoncé to classic rock songs of the 1980s and 90s to jazzy Frank Sinatra tunes and soothing Beatles melodies, there are many songs that make a lasting mark on us. In many ways, music influences culture and vice versa. So it’s no surprise that advertisers tap… Continue reading SUCCESSFUL USE OF MUSIC IN ADS
DAN WIEDEN – THE CREATIVE MIND BEHIND THE BIGGEST BRANDS
21. 4. 2023 What comes to mind when you hear the slogan "Just Do It"? Or "The Man Your Man Could Smell Like"? Nike and Old Spice - brands that are associated with them clearly come to mind. What path led to their creation and who is behind the unique identity of these brands? Introducing Dan Wieden, who is responsible for them.
NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER
11. 4. 2023 Hosehold share of the TV advertising market by GRP received were unchanged in the first quarter of 2023. Domestic TV stations delivered only a very slightly lower number of GRPs in the advertising TV market in Q1 2023 than in the same period a year earlier (-1.5%). Media Club and Nova Group remain the strongest… Continue reading NOVA AND PRIMA HAD THE HIGHEST SHARES OF GRP IN THE FIRST QUARTER
ADVERTISING AS A DREAM FACTORY: CLAUDE C. HOPKINS, FOUNDER OF MODERN ADVERTISING
9. 4. 2023 Claude C. Hopkins is known as the man who laid the foundations of modern advertising. And quite literally – the book with the same title is probably his most important work. He worked as an advertising creator and copywriter in the first half of the 20th century, when television was still in its infancy. The… Continue reading ADVERTISING AS A DREAM FACTORY: CLAUDE C. HOPKINS, FOUNDER OF MODERN ADVERTISING
THE FATHER OF ADVERTISING DAVID OGILVY
30. 3. 2023 There’s probably no one in the advertising world who hasn’t heard of David Ogilvy. How did he make commercial communications history? And what is his contribution to the world of advertising?
A BASTION OF TRUST IN ADVERTISING: WHY DOES TELEVISION STILL WIN OVER MOST OTHER FORMATS?
24. 3. 2023 We live in a world where we are constantly under attack from all directions with advertising messages. The consequence of this is a loss of trust in various forms of marketing, but the losers are mainly online and social media marketing. By contrast, traditional media - and television among them - continue to enjoy a high degree of user and consumer trust. Trust is still a highly sought-after commodity, but paradoxically it is more scarce today than before. But television commercials, for example, continue to show us that if you want it, you can do it.
THE KING OF CONTROVERSY OLIVIERO TOSCANI
9. 3. 2023 The series of advertising creators, which we are presenting to mark the sixth anniversary of AKTV, presents important authors in the advertising sphere. Today, you will read about an inspiring creative who was not afraid to break boundaries and enriched the advertising field with many non-advertising topics. It’s Oliviero Toscani. Toscani was born on 28… Continue reading THE KING OF CONTROVERSY OLIVIERO TOSCANI
SHOCK THERAPY ADVERTISING. WHEN DID IT WORK AND WHEN DID THE CREATIVES GO TOO FAR?
2. 3. 2023 Attention is a concept that is used in the marketing world today and every day. The ability to capture the viewer's attention is the cornerstone of success if you want to build a brand and stay ahead of the competition. One way to grab attention is to shock.
THE GREATS OF TELEVISION ADVERTISING OR HOW LEGENDS MADE AND BROKE THE RULES
28. 2. 2023 Many factors influence the world of television advertising. Whether it is the evolution of society, the era, technological possibilities or the specific mentality of consumers in different countries, the human factor is also inevitable. The way in which media promotion is done is also influenced by the creators.
THE MOST POPULAR ADS ON U.S. YOUTUBE IN 2022
20. 1. 2023 The US YouTube has published its ten most popular ads for 2022, including videos from Amazon and BMW USA, as well as trailers for new movies and TV shows. Amazon Amazon’s 90-second spot stars Scarlett Johansson and Colin Jost, who humorously show what would happen during an average day if Alexa could read minds. The… Continue reading THE MOST POPULAR ADS ON U.S. YOUTUBE IN 2022
THE ECONOMIC CRISIS AS A MARKETING OPPORTUNITY? 2023 DOESN’T HAVE TO CRIPPLE COMPANIES, BRAND LOYALTY AND A TOUCH OF EMPATHY ARE THE KEYS TO SUCCESS
5. 1. 2023 Analysts around the world are predicting a challenging year for business, with the cost crisis only becoming fully apparent in the coming months. But marketing experts say the crisis is also an opportunity for brands to strengthen their brand. Which brands are showing the right path to take in times of crisis?
THE GLOBAL TV GROUP GUIDELINE: LESSONS FOR ADVERTISING IN A RECESSION
5. 1. 2023 Research shows that cutting ad spend comes at a high cost to brand health and long term business results. Therefore the GTVG has put together a collection of insights from international industry experts to help you navigate uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.
MARK RITSON: HOW BRANDS CAN SURVIVE THE RECESSION AND EMERGE STRONGER
4. 1. 2023 How should brands behave during a recession to get their company out of it in the best shape possible? Watch "Ritson on recession" webinar.
FROM ADVERTISEMENTS TO ARTIFICIAL INTELLIGENCE. HOW HAS ADVERTISING IN THE CZECH REPUBLIC CHANGED IN 30 YEARS?
27. 12. 2022 The creation of advertisements has changed fundamentally over the past decades, as has consumer perception of them. So what are consumers receptive to most now? And how are marketers making their jobs easier with AI? “The Velvet Revolution in November 1989 swept away the communists and brought a fresh wind of endless opportunities for economic… Continue reading FROM ADVERTISEMENTS TO ARTIFICIAL INTELLIGENCE. HOW HAS ADVERTISING IN THE CZECH REPUBLIC CHANGED IN 30 YEARS?
REFLEX’S PICK: THIS YEAR’S CHRISTMAS ADS, WHICH ARE A TRULY BIZARRE SPECTACLE!
24. 12. 2022 Christmas commercials have somehow become part of our Christmas experience. From the time I was a little boy, Santa relied on Home Credit and then hopped on a Coca-Cola truck and took off around the world. New Christmas commercials are made every year. But not every year they succeed. They’re a pretty specific genre that… Continue reading REFLEX’S PICK: THIS YEAR’S CHRISTMAS ADS, WHICH ARE A TRULY BIZARRE SPECTACLE!
