PRIMA IS FILMING A NEW CENTRAL SERIES DOBRÉ ZPRÁVY FROM THE TV ENVIRONMENT

7. 6. 2022 | 2 min read Prima TV has started filming its new central series, this time situating it in a TV broadcasting environment.

THE WORLD BEHIND THE RED BUTTON: WE CAN HARDLY IMAGINE TELEVISION WITHOUT HBBTV TODAY

1. 6. 2022 | 15 min read Czechs are not the only ones discovering the TV world behind the red button. HbbTV has come a long way since its launch in 2011 and has rightfully become one of the most dynamically evolving global TV technologies of today. It is popular with TV stations, viewers and advertisers all over the world - demand from all parties is rising and the already wide range of options is expanding accordingly. It is because HbbTV combines the biggest advantages of TV and the internet: a wealth of quality content intended for the big screen and unlimited access in terms of space and time. What are the opportunities hidden behind the red button?

THE NEW TV PRIMA DOCU-REALITY SHOW WILL FOCUS ON THE TRANSFORMATION OF CZECH COTTAGES AND CHALETS

27. 5. 2022 | 1 min read Prima Television together with Media One agency is preparing to broadcast a new reality show about housing called Cottages of Dreams.

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS

12. 5. 2022 | 3 min read This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups. During its existence, AKTV has been actively involved in the TV industry and legislative processes and has become a respected stakeholder. To support its marketing activities, it has launched a B2B brand and industry website ScreenVoice, and on the occasion of its 5th anniversary, its visual identity has been refreshed.

GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME

5. 5. 2022 | 2 min read Czech TV's stations remained the strongest domestic TV group in April in the over-15 general audience. Prima improved the most year-on-year, mainly thanks to its thematic channels.

PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR

4. 5. 2022 | 10 min read The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023, following restrictions on rewind advertising in IPTV. And it is already announcing price increases.

CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS

3. 5. 2022 | 3 min read after two years of broadcasting, the average rating of CNN Prima News is 1.58% in the 15-69 audience group.

MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP

27. 4. 2022 | 2 min read Media Club has a new corporate identity. Modern logo design reflects the multimedia attributes of the Prima Group.

PRIMA LAUNCHES #DON’TSWITCH CAMPAIGN TO LIMIT AD REWINDS

27. 4. 2022 | 3 min read Prima has revealed the shape of the campaign it will launch on TV from Sunday 2 May to limit rewind advertising.

HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS

26. 4. 2022 | 4 min read The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), has compiled several attractive sponsorship packages.

EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH

26. 4. 2022 | 6 min read eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.

CZECH TV GRP VOLUME ALMOST UNCHANGED

25. 4. 2022 | 1 min read For the first quarter of this year, the volume of TV advertising GRPs was almost unchanged compared to the same period last year.

PRIMA BOSS MAREK SINGER: “WE HAVE TO INTRODUCE A BAN ON REWINDING COMMERCIALS, OTHERWISE THERE WILL BE NO MONEY FOR QUALITY PRODUCTION”

20. 4. 2022 | 1 min read Marek Singer, CEO of the Prima group (not just TV anymore), describes a new competitive framework he calls "total video" in the Médiář podcast.

UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND

13. 4. 2022 | 4 min read Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross.

TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW

13. 4. 2022 | 2 min read Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years.

CRITICS OF CNN PRIMA NEWS SHOULD STEP OUT OF THEIR SOCIAL BUBBLE FROM TIME TO TIME, SAYS THE GROUP’S CEO MAREK SINGER

12. 4. 2022 | 17 min read Marek Singer has been the head of FTV Prima group since 2008. But only after fourteen long years can he be happy that Prima’s channels are catching up with their biggest competitor - the Nova group - in terms of viewership. In certain viewer target groups, they even surpassed Nova in March.

THE GROWTH OF TV ADVERTISING DEMAND IN CR CONTINUES

28. 3. 2022 | 3 min read The TV advertising market in the Czech Republic continues to grow in the first months of this year and the increased demand for TV advertising space persists.

PRIMA PLANS TO AIR LICENSING SHOW MY MAN CAN DO IT

22. 3. 2022 | 2 min read Prima Television is preparing a new licensed entertainment-competition format, which will be broadcasted in the Czech Republic under the title My Man Can Do It.