STUDY UK: RECORD AD SPEND PREDICTED FOR CHRISTMAS SEASON

9. 11. 2023
Source: Freepik.com
FOREIGN NEWS NEWS SHORT READ
Advertisers are set to spend a record £9.5bn during the Q4 Christmas season, according to new data released by the Advertising Association (AA) and WARC.

This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period.

Key findings:

  • Broadcast Video on Demand (BVOD) is expected to see a 20.2% increase in spending during Q4 compared to the same period last year.

  • Out-of-home advertising and online display follow closely with 10.3% and 9.1% growth, respectively.

  • The internet continues to be an important platform for advertisers, with four out of five pounds now spent on online advertising. Television advertising remains significant, with a predicted spend of £1.5bn on TV during the quarter.


Further research conducted by the Advertising Association for this year’s Christmas advertising season reveals nearly half (48%) of all adults credit Christmas ads with helping to spark gift ideas, while 70% of young adults (25-34) find Christmas ads to be the ultimate festive mood booster.

Source: warc.com
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