THE BEGINNING OF 2026 IS A TURNING POINT FOR PAY TV

7. 1. 2026 While viewers in the Czech Republic have mainly noticed the end of MTV music channels or Paramount Network stations, there have been significantly more changes in the world of pay TV. Even Nickelodeon, the children’s TV channel, has seen a new version. Paramount, under the wing of Skydance, has significantly reduced its broadcasts across Europe… Continue reading THE BEGINNING OF 2026 IS A TURNING POINT FOR PAY TV

A TASTE OF THE WORLD’S CHRISTMAS ADVERTISING

24. 12. 2025 All over the world, Christmas is spent baking, singing carols, using the Gift-o-mat, as well as building a library or going to visit loved ones. This year, too, advertisers around the world have prepared Christmas commercials. Some are humorous, others touch on more serious themes like being able to be fully present with loved ones,… Continue reading A TASTE OF THE WORLD’S CHRISTMAS ADVERTISING

STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL

7. 12. 2025 Advertising in big-screen streaming (CTV) is getting nearly four times the attention of digital channels, according to a study by Amplified and VFC. Ads in big-screen streaming (CTV) receive nearly 80% of viewers ‘ attention, compared to only around 20% in conventional digital environments. That’s according to research by Amplified and Video Futures Collective (VFC), an… Continue reading STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL

DIGITAL PIRACY IS TURNING INTO AN ORGANISED BUSINESS, WARNS EXPERT

6. 12. 2025 The grey area in its various forms has accompanied the distribution of digital content from the very beginning. A leading technology executive spoke to Broadband TV News about the long-standing problem that is “exploding”. The interview, which was published a few days ago on the Broadband TV News portal, warns of a dramatic increase in… Continue reading DIGITAL PIRACY IS TURNING INTO AN ORGANISED BUSINESS, WARNS EXPERT

AMERICAN REVIEWERS HAVE ANNOUNCED THE 10 BEST FILMS OF THE YEAR. THE WINNER IS ALSO A FAVORITE FOR THE OSCARS

4. 12. 2025 What does this year’s top films look like according to American critics? The Oscars won’t be handed out until March, but we usually find out the hot contenders for the golden statuettes in December, when the first rounds of nominations and rankings start, some of which are not at all indicative, and others very. It… Continue reading AMERICAN REVIEWERS HAVE ANNOUNCED THE 10 BEST FILMS OF THE YEAR. THE WINNER IS ALSO A FAVORITE FOR THE OSCARS

BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?

2. 12. 2025 Black Friday isn’t what it used to be – it’s much longer than the day for which it’s named, but it’s also more complex and trickier to read in a knotty global economic context; a few sources hint at the signals in the wider noise. Why Black Friday (or the whole week or month) matters… Continue reading BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?

TRUST MATTERS – AND TV EARNS IT

22. 11. 2025 In a world saturated with advertising, trust is everything. People are exposed to more commercial messages than ever before, across more platforms, but attention doesn’t guarantee belief or action. This is where TV stands apart. It is consistently rated as the most trusted form of advertising in the UK. That trust is not incidental. It… Continue reading TRUST MATTERS – AND TV EARNS IT

STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

19. 11. 2025 Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets. The ISBA findings – published in partnership with Ebiquity and the World Federation of Advertisers – found that 37% of UK marketers are planning to increase their share… Continue reading STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

TV’S THIRD PLACE: HOW TVOOH CAN HELP EXTEND REACH, ATTENTION, AND INCREMENTAL OUTCOMES

17. 11. 2025 TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’. You don’t need to be an expert to know that TV has never been more under pressure to command the marketing plans and budgets it used to. Certain media… Continue reading TV’S THIRD PLACE: HOW TVOOH CAN HELP EXTEND REACH, ATTENTION, AND INCREMENTAL OUTCOMES

STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS

17. 11. 2025 B2B buying decisions are being increasingly influenced by personal drivers – such as trust, values, and instincts – a shift that has grown in importance by 10% since 2021, according to research from Dentsu.  The findings – in collaboration with B2B International, owned by Dentsu – were presented at the Marketing Research Society’s B2B Conference… Continue reading STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS

NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF

14. 11. 2025 TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and… Continue reading NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF

WINNERS OF HBBTV AWARDS 2025 ANNOUNCED

13. 11. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2025, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2025:… Continue reading WINNERS OF HBBTV AWARDS 2025 ANNOUNCED

GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

10. 11. 2025 As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services. Streamers value the flexibility and choice that platforms like Netflix, Prime Video and Disney Plus offer them in the breadth of… Continue reading GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER

7. 11. 2025 Advertisers used to call the weeks following Halloween heading into Christmas the “hard eight”. Today, the commercial calendar is morphing in the face of altered shopping habits and brands that refuse to wait a month to capture market demand. More than one-fourth (28%) of U.S. consumers (and 37% of millennial consumers) said they had begun… Continue reading ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER

“BIASED,” “BORING,” “CHAOTIC,” AND “BAD”: A MAJORITY OF TEENS HOLD NEGATIVE VIEWS OF NEWS MEDIA, REPORT FINDS

6. 11. 2025 About half of the teens surveyed believe that journalists frequently “make up details, such as quotes” and “pay for sources.” Mary Robb, a social studies teacher at Andover High School in Massachusetts, has been teaching news literacy for 25 years. The longtime educator sees teaching students how to critically read the news and online information… Continue reading “BIASED,” “BORING,” “CHAOTIC,” AND “BAD”: A MAJORITY OF TEENS HOLD NEGATIVE VIEWS OF NEWS MEDIA, REPORT FINDS

NEW DATA: STREAMING SERVICE USERS ARE WASTING MORE TIME LOOKING FOR SOMETHING TO WATCH

5. 11. 2025 U.S. consumers now spend 12 minutes trying to find programming, up from 10.5 minutes in 2023, as many report being `overwhelmed’ by streaming media. Despite all the hype around AI and long-standing efforts to improve content discovery, a new Gracenote study indicates that the problem of finding something to watch on streaming services is not… Continue reading NEW DATA: STREAMING SERVICE USERS ARE WASTING MORE TIME LOOKING FOR SOMETHING TO WATCH

THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

2. 11. 2025 Christmas ads may be big business, but attention is hard won. Lumen’s Mike Follett reveals how advertisers can sustain festive impact year after year. For most of us, this time of year is about barbeques, beaches and sunburn – not sleigh bells and Santa hats. But for adland, Christmas is bigger in August than it… Continue reading THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

STUDY AUSTRALIA: THE OTHER HALF OF THE ATTENTION EQUATION

1. 11. 2025 We’ve all become obsessed with attention as a media metric. As marketers, we’ve spent the past few years fixated on measuring how long people look at our ads, how engaged they are, and which channels deliver the most eyeball time. But we’re missing something fundamental: before anyone can pay attention to your ad, they first… Continue reading STUDY AUSTRALIA: THE OTHER HALF OF THE ATTENTION EQUATION