FOREIGN NEWS - Page 5 of 65 - ScreenVoice.cz

SNEAKER AND HEEL EMOJIS ARE FUELING THE RISE OF ‘VIBE SHOPPING’

21. 4. 2026 | 3 min read As footwear shoppers move away from rigid keywords, new Fast Simon data points to a more visual, mood-driven way of searching online.

14TH HBBTV SYMPOSIUM AND AWARDS TO TAKE PLACE ON 18-19 NOVEMBER 2026 IN BARCELONA, SPAIN

20. 4. 2026 | 3 min read The HbbTV Association is pleased to announce that the 14th HbbTV Symposium and Awards will be held on 18-19 November 2026 in Barcelona, Spain. This year’s edition of the connected TV industry’s leading annual summit will take place at the Catalonia Barcelona Plaza, a landmark four-star hotel and conference venue situated directly on Plaça d’Espanya. The event will be co-hosted with 3Cat, Catalonia’s public broadcaster.

THE FIRST BANS ON ADVERTISING FOR ‘LESS HEALTHY’ FOODS. WHAT DID THEY COVER?

18. 4. 2026 | 3 min read Stricter rules on advertising less healthy foods came into force in the UK in 2026. The regulator’s initial decisions suggest that the key factor is the identifiability of specific products.

THE CZECHS HAVE FIVE NOMINATIONS AT THE SABRE AWARDS

17. 4. 2026 | 1 min read The ‘Little Superheroes’ campaign by the organisation Pod svícnem has three nominations in the SABRE Awards finals, whilst Grayling has two.

STUDY USA: TOP REASON FOR SUBSCRIBING TO PAY TV IS LIVE NEWS AND TV

14. 4. 2026 | 3 min read Parks Associates reports that 33% of subs said they liked the idea of having their content aggregated into one place.

THINKBOX: TV ADVERTISING IS THE MOST TRUSTED MEDIUM

11. 4. 2026 | 1 min read One factor is becoming a clear differentiator in advertising: trust. As uncertainty grows and consumer confidence declines, it’s playing an increasingly critical role in shaping brand preference and driving profitability.

SCROLL, SWIPE, STREAM: WHY VERTICAL VIDEO IS COMING TO YOUR STREAMING APP

11. 4. 2026 | 8 min read 68% of Gen Z find what to watch on social, not on your app. TikTok shows you something in two seconds and you either want more or you don't. Your streaming app shows you a grid of thumbnails and wishes you luck.

GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

8. 4. 2026 | 2 min read Gracenote has released a new report examining how artificial intelligence is reshaping the way audiences search for and discover entertainment content, with younger viewers leading the adoption of chatbot-driven tools.

TV BOOSTS AD RECALL BY 8.7× WHEN PAIRED WITH SEARCH

8. 4. 2026 | 3 min read New research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower funnel results when combined.

GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

8. 4. 2026 | 5 min read One of the main themes of this year’s SXSW conference was the impact of artificial intelligence on people. But what does this mean specifically for brands?

BRANDS BELOVED BY PEOPLE RISK BEING INVISIBLE TO AI

2. 4. 2026 | 5 min read Nike and Starbucks didn't overhaul their identities with AI in mind, but the algorithm will reward them.

THE ADVERTISING INDUSTRY AS WE KNOW IT WON’T SURVIVE THE NEXT FIVE YEARS

1. 4. 2026 | 4 min read According to the Contagious Radar report, the current model of the advertising industry will not stand the test of time in an era of rapidly advancing artificial intelligence.

STUDY: EUROPE REMAINS LOYAL TO TELEVISION, WITH VIDEO VIEWING DOMINATED BY THE BIG SCREEN IN THE LIVING ROOM

30. 3. 2026 | 9 min read RTL AdAlliance has published the fifth edition of its annual Living Room Study, which this year covers an even broader audience, thanks to newly added markets such as China and Hungary. The study clearly shows that television continues to play a key role in Europe even in the age of streaming services — it remains the main place for watching video, the centre of the shared viewing experience, and the natural home of local content.

TV EVENINGS HAVE GOT INTO FULL SWING. PEOPLE ARE WATCHING DRAMAS AND REALITY SHOWS IN PUBS TOO

28. 3. 2026 | 2 min read Watching television in the United States is becoming a social experience. Fans of TV series and reality shows are increasingly heading to bars for so-called ‘watch parties’, which are emerging as a new cultural and marketing phenomenon, notes Erika Luzsicza.

90% OF FANS SAY SPORTS ON BROADCAST TV STILL MATTER IN THE STREAMING ERA

27. 3. 2026 | 1 min read Despite the broader shift to digital platforms, linear TV remains the go-to choice for sports fans, per a report from Television Bureau of Advertising (TVB).

TV WAS ALWAYS PERFORMANCE. WE JUST FORGOT HOW TO PROVE IT

27. 3. 2026 | 4 min read Let’s move beyond the idea of “brand vs performance” and instead focus on what drives growth across the whole advertising ecosystem, writes WPP Media Solutions’ SVP.

ALDI HAS WON OVER YOUNG CUSTOMERS. THE TV BRAND HAS BECOME A ‘VIRAL’ HIT ONLINE

27. 3. 2026 | 4 min read Aldi has changed its approach to marketing, moving away from traditional media in favour of entertaining and unexpected content on social media. Thanks to this strategy, it has managed to reach the hard-to-reach group of young, childless customers, increase engagement and significantly boost business results, Darren Hawkins explained at OmniConnect.