GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

11. 3. 2026 | 1 min read The Golden Drum International Festival is kicking off another year. Entries can be submitted until 26 August.

OMDIA: SECOND-SCREEN VIDEO VIEWING SPREADS TO OLDER AUDIENCES

11. 3. 2026 | 2 min read Media multitasking is no longer confined to younger viewers, with new Omdia research showing sharp growth in mobile video viewing alongside television among older age groups in the United States.

STUDY: WOMEN’S SPORTS OUTPERFORM PRIME TIME TV

10. 3. 2026 | 3 min read Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands.

EUROPE IS NOT AMERICA, YOUR STRATEGY SHOULDN’T BE EITHER

8. 3. 2026 | 9 min read RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.

TVB: LINEAR TV STILL KING

5. 3. 2026 | 3 min read TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association.

TV ADVERTISING IN A TIME OF WAR

5. 3. 2026 | 3 min read iSpot data reveals that cable news networks saw less ad time but more reach as the war with Iran kicked off.

AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK

4. 3. 2026 | 4 min read I’ve spent more than 30 years working in broadcast and digital media, says John Bartlett from BCi Digital, long enough to see technologies come, go, and then come back with better acronyms. Along the way, I’ve been lucky enough to work on some genuinely impressive industry-shaping projects, including the launch of Sky’s AdSmart service, and to contribute to standards work across the UK and Europe. These days, when I’m not running BCi Digital, I chair DVB’s Technical Module working group for addressable advertising (TM-TA). It keeps me busy, and occasionally entertained. What is It? So, what do we mean by addressable advertising? In simple terms, it’s the ability to show different ads to different households watching the same programme, based on agreed criteria, while preserving the broadcaster viewing experience. Doing this is relatively straightforward in IP streaming services, but it becomes significantly more complex when you try to add addressable advertising to traditional broadcast television services, with all their legacy workflows, regulatory constraints, and expectations of seamless viewing.

MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE

3. 3. 2026 | 9 min read Sometimes, adverts get under our skin. And then, even hours after watching them, we find ourselves humming a catchy melody or jingle that got stuck in our heads. Yet in planning advertising campaigns, music is often an “afterthought”. This was one of the reasons for the creation of the study Sound Science: How Music Is the Missing Link in Marketing ROI.

BRANDS MAY ACTUALLY BENEFIT FROM ADVERTISING NEXT TO AI CONTENT, PER STUDY

3. 3. 2026 | 3 min read Research from OM Media Trials and Zefr finds ads running next to some AI content perform well

HBBTV ASSOCIATION FORMALLY INTEGRATES DRM INTO CORE SPECIFICATION

3. 3. 2026 | 3 min read HbbTV 2.0.5 is a major update in the specification for interactive TV services.

STUDY UK SAYS 28% EXPECT DISCOUNTS FOR WATCHING TOO MUCH TELEVISION

2. 3. 2026 | 2 min read New UK research from Bango suggests growing consumer frustration with fixed monthly streaming fees, with 28% of Brits saying services should introduce rewards or discounts for binge-watching.

SURVEY: 70% OF CTV ADVERTISERS PLAN TO BOOST SPENDING IN 2026

2. 3. 2026 | 5 min read They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions.

THE RISE OF CONNECTED TV: RESHAPING ADVERTISING IN THE DIGITAL AGE

2. 3. 2026 | 6 min read The landscape of television has undergone a profound transformation over the past decade, driven by technological advancements and shifting consumer behaviors.

VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY

25. 2. 2026 | 2 min read Sports program discovery -- like that of overall TV/streaming discovery -- continues to be a challenge for TV viewers, according to Reviews.org.

TV ADS TOP THE CHARTS FOR PURCHASES, AND FOR ANNOYANCE

24. 2. 2026 | 1 min read TV ads drive purchase behavior for 49% of consumers, making them the most effective channel, even though 36% find them disruptive, according to a January report from DISQO.

IT’S NEVER TOO EARLY: WHAT’S AHEAD FOR THE 2026 HOLIDAY SEASON

23. 2. 2026 | 4 min read It's mid-February, which is actually when the full picture of the season comes into focus.

STUDY BY BARB: LIVE TV STILL ACCOUNTS FOR 45% OF VIEWING AS STREAMING HITS 38% IN 2025

19. 2. 2026 | 3 min read Barb has published a new report, What People Watched in 2025, arguing that UK viewing habits are better explained by adaptation than a clean break from linear television.

END OF FREE BROADCASTING? EUROPE DISCUSSES THE FUTURE, THE CZECH REPUBLIC IS CAUTIOUS

19. 2. 2026 | 6 min read The debate on the future of terrestrial television and analogue radio is shifting towards regulatory decisions. While France is predicting the end of terrestrial broadcasting within ten years and Slovakia has already abandoned free-to-air commercial stations, Britain is retaining FM until at least 2032. Czechia is currently focusing on stability and gradual evolution.