A TASTE OF THE WORLD’S CHRISTMAS ADVERTISING

24. 12. 2025 | 3 min read All over the world, Christmas is spent baking, singing carols, using the Gift-o-mat, as well as building a library or going to visit loved ones.

HOW CAN ADVERTISING RECAPTURE ITS APPEAL AND DRIVE BUSINESS RESULTS? BESIDES CREATIVITY, THE KEY FACTORS ARE EMOTION, DISTINCTIVENESS, AND CONSISTENCY

19. 12. 2025 | 6 min read New research by System1 and Effie Worldwide shows that advertising is losing effectiveness. However, the study also reveals how effectiveness can be increased again. While outstanding creative is one of the essential prerequisites, it is not enough on its own. Advertising needs to return to three simple yet often neglected principles: emotion, distinctiveness and consistency, according to a webinar entitled The Creative Dividend.

SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2025

16. 12. 2025 | 8 min read The pre-Christmas shopping frenzy is reaching its peak, and one of the driving forces encouraging consumers to spend is the Christmas campaigns of both major and lesser-known brands. What Christmas spots have international companies come up with this year, and how successful have their festive campaigns been?

AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE

15. 12. 2025 | 1 min read Nearly one-third of US streaming sign-ups recorded between February 2024 and January 2025 landed in the festive window from November to January, according to new research from Ampere Analysis.

STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL

7. 12. 2025 | 3 min read Advertising in big-screen streaming (CTV) is getting nearly four times the attention of digital channels, according to a study by Amplified and VFC.

DIGITAL PIRACY IS TURNING INTO AN ORGANISED BUSINESS, WARNS EXPERT

6. 12. 2025 | 4 min read The grey area in its various forms has accompanied the distribution of digital content from the very beginning. A leading technology executive spoke to Broadband TV News about the long-standing problem that is "exploding".

CONSUMERS IN 2026 WILL BE FULL OF PARADOXES, PREDICTS DENTSU

4. 12. 2025 | 4 min read Half of consumers are trying to minimize screen time, according to the agency’s new trends report.

AMERICAN REVIEWERS HAVE ANNOUNCED THE 10 BEST FILMS OF THE YEAR. THE WINNER IS ALSO A FAVORITE FOR THE OSCARS

4. 12. 2025 | 2 min read What does this year's top films look like according to American critics?

TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA

3. 12. 2025 | 2 min read Legacy TV and movie discovery continue to see many benefits from social media -- in terms of marketing and content discovery.

BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?

2. 12. 2025 | 3 min read Black Friday isn’t what it used to be – it’s much longer than the day for which it’s named, but it’s also more complex and trickier to read in a knotty global economic context; a few sources hint at the signals in the wider noise. Why Black Friday (or the whole week or month) matters Shopping holidays are a global phenomenon that have now shifted greatly into online shopping events. Originally a promotional, volume-driving tool, the shopping holiday became a critical growth driver for e-commerce sites like Amazon and Alibaba, which began the 11/11 Singles’ Day in China, especially when times were good, interest rates were low and the name of the game was outselling the competition.

CHANNEL 4, ITV AND SKY COMMERCIAL CHIEFS ASK ADVERTISERS TO ‘TURN DOWN THE TOXIC’

30. 11. 2025 | 7 min read The Future of Media London

TRUST MATTERS – AND TV EARNS IT

22. 11. 2025 | 4 min read In a world saturated with advertising, trust is everything. People are exposed to more commercial messages than ever before, across more platforms, but attention doesn’t guarantee belief or action.

ATTACK OF THE ZOMBIE SHOPPERS

21. 11. 2025 | 4 min read Brands that don’t shape the prompt will be eaten alive, writes UM London’s planning partner Lawrence Dodds.

STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

19. 11. 2025 | 2 min read Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets.

TV’S THIRD PLACE: HOW TVOOH CAN HELP EXTEND REACH, ATTENTION, AND INCREMENTAL OUTCOMES

17. 11. 2025 | 5 min read TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’. You don’t need to be an expert to know that TV has never been more under pressure to command the marketing plans and budgets it used to. Certain media owners are now emphasising ‘video’ to justify why they should be seen as on par with linear TV, BVoD, and the likes of Netflix. But even within the two ‘places’ of linear TV and video, audiences are splintering further.

STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS

17. 11. 2025 | 2 min read B2B buying decisions are being increasingly influenced by personal drivers – such as trust, values, and instincts – a shift that has grown in importance by 10% since 2021, according to research from Dentsu.

NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF

14. 11. 2025 | 4 min read TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and improve the measurement of TV audiences.

WINNERS OF HBBTV AWARDS 2025 ANNOUNCED

13. 11. 2025 | 2 min read The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2025, showcasing and celebrating excellence in the HbbTV community.