BEHIND THE WACKY AND WHIMSICAL REVIVAL OF MCDONALDLAND

31. 8. 2025 The nostalgic campaign continues a strategy rooted in fan truths, which is paying off for McDonald’s. On its journey to rebuild connections with younger audiences, McDonald’s has traveled into subcultures including hip-hop, K-pop, anime, and streetwear. But for years, one world had fallen off the map: the magical realm of McDonaldland. First introduced in 1971,… Continue reading BEHIND THE WACKY AND WHIMSICAL REVIVAL OF MCDONALDLAND

THE FUTURE OF STREAMING IS DIFFERENT AD LOADS FOR EACH VIEWER

28. 8. 2025 As streamers experiment with ad load optimization, their only constraint is the consumer experience. Ad loads on streaming services today are a fraction of what viewers once endured on linear television. While cable and broadcast typically pack in 12 to 16 minutes of commercials per hour, most streaming platforms hover between four and eight minutes… Continue reading THE FUTURE OF STREAMING IS DIFFERENT AD LOADS FOR EACH VIEWER

AMPERE ANALYSIS: US SPORTS RIGHTS SPEND HITS $30.5BN AS EUROPE STALLS

27. 8. 2025 Spending on US sports rights has surged 122% over the past decade, rising from $13.8bn in 2015 to $30.5bn in 2025, according to new insight from Ampere Analysis. Over the same period, total TV industry revenues increased by just 24%, meaning investment in rights has grown five times faster than the broader market. Sports rights… Continue reading AMPERE ANALYSIS: US SPORTS RIGHTS SPEND HITS $30.5BN AS EUROPE STALLS

CREATIVITY IS THE MOST IMPORTANT COMPONENT OF OUR CIVILISATION. CREATIVITY IS LIFE, SAYS SIR JOHN HEGARTY

26. 8. 2025 Creativity is not the domain of artists—it is the holy grail for people working in various fields. It is an act of self-expression and therefore a vital competency for anyone who wants to grow and innovate, and who seeks new ways to create value and move themselves and their community forward. As such, it is… Continue reading CREATIVITY IS THE MOST IMPORTANT COMPONENT OF OUR CIVILISATION. CREATIVITY IS LIFE, SAYS SIR JOHN HEGARTY

ADS ARE LOUD, FLASHY, AND IN-YOUR-FACE. EXCEPT THESE ONES

25. 8. 2025 Brands like Whisker, Calm, and Angel Soft are using ad breaks to offer moments of relief from overstimulation. The idea for the latest 30-second ad from pet product maker Whisker was simple: Do nothing. Well, almost nothing. “When you look through your feeds or you’re watching something, ads are in overdrive: poppy music, fast cuts,… Continue reading ADS ARE LOUD, FLASHY, AND IN-YOUR-FACE. EXCEPT THESE ONES

STUDY USA: NEARLY HALF OF AD-SUPPORTED TV VIEWING IS STREAMING

22. 8. 2025 Streaming accounts for almost half (45.3%) of total US time spent with ad-supported TV, according to a July report from Nielsen. Beyond the chart: YouTube dominates streaming, making up 13.4% of US time spent with streaming TV, according to July data from Nielsen. Netflix is the second-highest streamer, making up 8.8% of time spent. A… Continue reading STUDY USA: NEARLY HALF OF AD-SUPPORTED TV VIEWING IS STREAMING

REPORT: THE ONLY THING BIGGER THAN NFL TV ADS ARE NFL STREAMING ADS

22. 8. 2025 New data from EDO finds that ads during football games on Peacock, Netflix, and Amazon last year were more effective than in-game linear. The NFL has met its greatest broadcast rival, and it is NFL streaming. Today, television data and analytics firm EDO released its third annual NFL TV Outcomes Report to ADWEEK with what’s… Continue reading REPORT: THE ONLY THING BIGGER THAN NFL TV ADS ARE NFL STREAMING ADS

THE MOST VALUABLE FOOD BRAND IS NESTLÉ, NON-ALCOHOLIC COCA-COLA

20. 8. 2025 Brand Finance has compiled the latest brand value rankings for the food, soft drinks and dairy segments. The global value of the top 100 most valuable food brands in 2025 has reached USD 250.8 billion, according to Brand Finance’ s ranking. Nestlé remains the leader in food, Coca-Cola dominates beverages and China’s Yili retains the… Continue reading THE MOST VALUABLE FOOD BRAND IS NESTLÉ, NON-ALCOHOLIC COCA-COLA

STUDY USA: TV IS A MAJOR DRIVER OF HOLIDAY GIFT INSPIRATION

19. 8. 2025 32% of US connected TV (CTV) users find traditional TV ads useful/helpful for holiday gift info, while 34% say the same about streaming TV ads, according to June 2025 data from LG Ad Solutions. Beyond the chart: Over two-thirds (69%) of CTV viewers want holiday TV ads to make it easier to buy a product,… Continue reading STUDY USA: TV IS A MAJOR DRIVER OF HOLIDAY GIFT INSPIRATION

WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

15. 8. 2025 Back-to-school spending is steady in 2025, but shopper behavior is split. Parents are prioritizing tech and clothing—yet these are also the first to be cut when budgets tighten. Consumers are shopping earlier, seeking deals, and using AI to keep costs down. With shopping habits divided by generation and income, retailers must stay flexible, personalize offers,… Continue reading WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

HOLIDAY SHOPPING IS ENTERING A GEN Z, MOBILE, AND AI ERA

15. 8. 2025 Retailers face an atypical holiday season. Instead of the usual end-of-year boom, 2025 is expected to bring a rare deceleration in holiday sales growth. “We expect that consumer spending will be more restrained during the 2025 holiday season,” said our analyst Sky Canaves during a recent Meet the Analyst webinar. “Brands and retailers won’t be… Continue reading HOLIDAY SHOPPING IS ENTERING A GEN Z, MOBILE, AND AI ERA

NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB

14. 8. 2025 Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in partnership with Advertiser Perceptions and Guideline, Part Two of the report provides insights into the impact of GenAI on ad production, what… Continue reading NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB

FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS

13. 8. 2025 “Television is for older people,” “They only show ads on TV,” “I never watch it,” etc. There are many prejudices against television. But is there any truth to them? The answer to this question was provided by a new study from Screenforce titled “The Beauty of TV.” The results, presented during an exclusive webinar, show… Continue reading FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS

STUDY USA: CONSUMERS SEE ‘STRONG VALUE’ IN STREAMING BUT ARE ‘VERY CONCERNED’ ABOUT ECONOMY

12. 8. 2025 The newest Hub survey highlights the impact that economic uncertainty could have on the streaming industry. PORTSMOUTH, N.H. —A new study shows that the post-pandemic economic strain and rising prices continue to rattle U.S. consumers, who are keeping an eye on their spending and streaming video price increases. Yet, the results of Hub Entertainment Research’s… Continue reading STUDY USA: CONSUMERS SEE ‘STRONG VALUE’ IN STREAMING BUT ARE ‘VERY CONCERNED’ ABOUT ECONOMY

HUMOR AND MUSIC ARE THE WAY TO GET GEN Z’S ATTENTION

8. 8. 2025 Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, per a June report from Edison Research and SiriusXM Media. Beyond the chart: 85% of Gen Zers listen to music to boost their mood, per Edison Research and SiriusXM Media.… Continue reading HUMOR AND MUSIC ARE THE WAY TO GET GEN Z’S ATTENTION

STUDY USA: LINEAR’S AD-SUPPORTED ADULT VIEWING SHARE STILL NEAR 70%

7. 8. 2025 Traditional TV content viewing of long-form programming (half-hour and hour-long TV shows) still commands major attention among adults age 18 and up comprising 67.4% share for June for ad-supported linear TV networks, according to the TVB. The non-profit trade association for the ad-supported TV industry says June’s streaming share is 32.6% (excluding YouTube) for long-form… Continue reading STUDY USA: LINEAR’S AD-SUPPORTED ADULT VIEWING SHARE STILL NEAR 70%

WARC CONSUMER TRENDS 2025: FIVE SHIFTS SHAPING CONSUMER SPENDING

4. 8. 2025 A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, according to WARC’s 2025 Consumer Trends Report. What the trends tell us In uncertain times we crave control. Economic uncertainty continues to cast gloom over consumer sentiment, but a… Continue reading WARC CONSUMER TRENDS 2025: FIVE SHIFTS SHAPING CONSUMER SPENDING

STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

4. 8. 2025 A new report from the National Advertising Division reveals the trust gap. Consumers distrust influencer marketing more than advertising, according to a report from the National Advertising Division (NAD) of BBB National Programs. NAD’s report is based on a survey of 3,700 consumers aged 18 to 65 conducted with The Benchmark Company. NAD commissioned the… Continue reading STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING