GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

10. 11. 2025 | 6 min read As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services.

ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER

7. 11. 2025 | 5 min read Advertisers used to call the weeks following Halloween heading into Christmas the “hard eight”. Today, the commercial calendar is morphing in the face of altered shopping habits and brands that refuse to wait a month to capture market demand.

“BIASED,” “BORING,” “CHAOTIC,” AND “BAD”: A MAJORITY OF TEENS HOLD NEGATIVE VIEWS OF NEWS MEDIA, REPORT FINDS

6. 11. 2025 | 6 min read About half of the teens surveyed believe that journalists frequently “make up details, such as quotes” and “pay for sources.”

NEW DATA: STREAMING SERVICE USERS ARE WASTING MORE TIME LOOKING FOR SOMETHING TO WATCH

5. 11. 2025 | 3 min read U.S. consumers now spend 12 minutes trying to find programming, up from 10.5 minutes in 2023, as many report being `overwhelmed’ by streaming media.

CHRISTMAS CREEP IS HERE AGAIN

3. 11. 2025 | 2 min read Brands and retailers on both sides of the Atlantic are bringing forward the launch of their holiday advertising campaigns, partly in response to consumers bringing forward their spending plans. What’s happening

FINNISH STUDY: ATTENTION IS THE MOST VALUABLE CURRENCY IN ADVERTISING, SAYS SCREENFORCE ATTENTION REPORT

3. 11. 2025 | 8 min read The attention paid to advertising is more important than ever in today’s fragmented media environment. The world of advertising has entered a new era in which it is no longer enough to monitor the number of views or the reach of a campaign. Attention is becoming the key factor, specifically, how long and to what extent a viewer actually takes in the advertising message.

THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

2. 11. 2025 | 6 min read Christmas ads may be big business, but attention is hard won. Lumen’s Mike Follett reveals how advertisers can sustain festive impact year after year.

STUDY AUSTRALIA: THE OTHER HALF OF THE ATTENTION EQUATION

1. 11. 2025 | 5 min read We’ve all become obsessed with attention as a media metric. As marketers, we’ve spent the past few years fixated on measuring how long people look at our ads, how engaged they are, and which channels deliver the most eyeball time. But we’re missing something fundamental: before anyone can pay attention to your ad, they first must be willing to receive it.

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 11. 2025 | 3 min read The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached.

STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT

30. 10. 2025 | 3 min read Sports remains strong for linear broadcasters, but streaming platforms are challenging their status.

MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE

29. 10. 2025 | 1 min read Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year, found a July survey from Bankrate.

IS YOUR ULTRA HD WORTH IT? CAMBRIDGE-META STUDY SETS HUMAN ‘RESOLUTION LIMIT’

27. 10. 2025 | 2 min read Researchers from the University of Cambridge and Meta Reality Labs say the human eye tops out at a measurable “resolution limit”, meaning ever-denser pixels in TV displays bring no noticeable benefit once that limit is reached.

STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

26. 10. 2025 | 3 min read The pressure to make streaming platform services more expensive is likely to continue, estimates Erika Luzsicza.

FOR BRANDS, BOLD COLOURS AND LOGOS ALONE ARE NOT ENOUGH FOR MENTAL AVAILABILITY

24. 10. 2025 | 4 min read "The success of the brand lies in the combination of 'me codes' and 'need codes'," says Jiří Boudal, CEO of Behavia.

THE REAL BATTLE FOR TV’S FUTURE ISN’T CONTENT. IT’S TRUST

23. 10. 2025 | 6 min read As AI makes it easier to fake, fabricate and flood our feeds, audiences won’t just ask “Is this video good?” — they’ll ask “Is this video even real?” Why TV values still matter in the streaming age Hello everyone — my name is Omar Oakes, a journalist and commentator who is obsessed with the business of media and advertising and how they intersect with power.

SAMSUNG IS RANKED FIFTH AMONG GLOBAL BRANDS. MOST RECOGNITION FOR ITS POSITION IN AI

23. 10. 2025 | 2 min read Samsung Electronics has been ranked fifth in Interbrand's traditional global brand rankings for the sixth year in a row. The Best Global Brands ranking is published annually by Interbrand. Samsung's brand value for this year is $90.5 billion, and it is the only Asian company in the top five as of 2020.

STUDY: AI ASSISTANTS DISTORT NEWS IN ALMOST HALF OF CASES

22. 10. 2025 | 5 min read As many as 45% of AI assistants' responses contained serious errors in their output when dealing with intelligence information. This is according to a study by the EBU and BBC.

CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING

21. 10. 2025 | 1 min read 65% of US adults plan to begin their holiday shopping before Black Friday this year, according to data from McKinsey & Company.