BUNDLES DRIVE STREAMING GROWTH, BUT PRICE HIKES RISK MASSIVE CANCELLATIONS, STUDY WARNS

8. 10. 2025 Nearly half of all streaming users in Germany now subscribe via bundles combining several services or including TV options – and this model is proving to be a powerful loyalty driver. According to a new study by consultancy Simon-Kucher, 41% of streaming subscribers use so-called “superbundles”. These reduce the likelihood of cancellations and boost long-term… Continue reading BUNDLES DRIVE STREAMING GROWTH, BUT PRICE HIKES RISK MASSIVE CANCELLATIONS, STUDY WARNS

TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

8. 10. 2025 Initial Q3 TV advertising data from iSpot reveals a landscape that’s steadying while consolidating itself around top networks and programming. Over the course of Q3 2025, est. national linear TV ad reach grew by 4.2% year-over-year, to $8.77 billion and ad minutes climbed as well, up 2.4% to 5.3 million. Interestingly, however: Household TV ad… Continue reading TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

MARKETERS’ EFFICIENCY AND EFFECTIVENESS DISCONNECT RISKS ‘DEATH SPIRAL’, LES BINET WARNS

7. 10. 2025 Marketers appear to be misdiagnosing their challenge by optimising for efficiency rather than for profitability, according to a new research collaboration by Les Binet and Will Davis, chief data officer at Medialab. The research gets at a tension in modern marketing: efficiency – typically measured using ROI – versus a longer term investment in brand… Continue reading MARKETERS’ EFFICIENCY AND EFFECTIVENESS DISCONNECT RISKS ‘DEATH SPIRAL’, LES BINET WARNS

HOW ABSOLUT VODKA IS REDEFINING WHAT CHATGPT SAYS ABOUT THE BRAND

7. 10. 2025 When Absolut Vodka wanted to understand how consumers were using ChatGPT to search for mixology recommendations, it found that nearly 70% of the answers it gave never mentioned a brand at all – a huge opportunity to own this space, craft brand narratives, and leverage sources like Reddit. That’s according to Mathilde Guinaudeau, managing director… Continue reading HOW ABSOLUT VODKA IS REDEFINING WHAT CHATGPT SAYS ABOUT THE BRAND

STUDY: ADDRESSABLE TV UNLOCKS GROWTH IN A FRAGMENTED MARKET

7. 10. 2025 Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies. As Advertising Week 2025 gets underway, Dish Media has released research that argues advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies. The study, which was done in partnership with… Continue reading STUDY: ADDRESSABLE TV UNLOCKS GROWTH IN A FRAGMENTED MARKET

THE UNLIKELY RETAILERS WINNING HALLOWEEN

7. 10. 2025 Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday. As ghosts and ghouls make their return, tariffs may cause the biggest fright to consumers this Halloween. “Consumers are weighed down by a fair amount of uncertainty when it comes to what’s going on with the economy, and… Continue reading THE UNLIKELY RETAILERS WINNING HALLOWEEN

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2025

6. 10. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2025. The jury members are: Ophélie Boucaud, Dataxis William Cooper,… Continue reading HBBTV UNVEILS JURY FOR HBBTV AWARDS 2025

FEWER ONLINE ADS ARE GOOD FOR EVERYONE, SAYS THE GUARDIAN

6. 10. 2025 Publishers can build reader trust and satisfaction for themselves and favourability for brands if they show fewer online ads, according to the Guardian. Research by the news brand highlights the adverse impact of a high-ad environment and the benefits of a low-ad environment, leading the title to espouse a less-is-more approach. Fewer ads, more effective… Continue reading FEWER ONLINE ADS ARE GOOD FOR EVERYONE, SAYS THE GUARDIAN

TIVO VIDEO TRENDS REPORT: VIEWERS WATCHING MORE LOCAL CONTENT

2. 10. 2025 Consumer spending on video content grew year-over-year in the second quarter according to report. Viewers are increasing their consumption of local TV content according to TiVo’s latest report on video trends. The results of TiVo’s Q2 2025 Video Trends Report show that the importance of local content has increased over the past year, with 61%… Continue reading TIVO VIDEO TRENDS REPORT: VIEWERS WATCHING MORE LOCAL CONTENT

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 10. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. What’s happening “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he… Continue reading GEN AI CREATIVE FINDS GROWING ACCEPTANCE

CONTENT-BASED ‘CONTEXTUAL’ ADS SCORE LOW VS. AUDIENCE TARGETING: SURVEY

1. 10. 2025 Content-based “contextual” advertising continues to essentially get a thumbs down from brands — especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote survey. “Marketers, brands, agencies have evolved their thinking about CTV as a paid media channel — but have not evolved their strategies accordingly,” according to… Continue reading CONTENT-BASED ‘CONTEXTUAL’ ADS SCORE LOW VS. AUDIENCE TARGETING: SURVEY

EFFECTIVENESS IS BUILT ON CONSISTENCY AND CREATIVITY, EMERGED FROM THE CREATIVE IMPACT DISCUSSION FORUM AT THE CANNES LIONS FESTIVAL

26. 9. 2025 At the Cannes Lions Festival, leading marketers, prominent creatives, and representatives from research agencies come together each year to explore the relationships between creativity, consistency, and effectiveness. This year, as part of the Creative Impact discussion forum, they focused on finding ways to maintain brand consistency in an uncertain and ever-changing environment, leverage creators and… Continue reading EFFECTIVENESS IS BUILT ON CONSISTENCY AND CREATIVITY, EMERGED FROM THE CREATIVE IMPACT DISCUSSION FORUM AT THE CANNES LIONS FESTIVAL

STUDY USA: SHOPPERS TURN TO AI FIRST FOR RESEARCH

26. 9. 2025 More than half (53%) of US consumers turn to AI for conducting shopping research, per an August Adobe survey. Beyond the chart: One-third of US adults use AI agents for brand discovery regularly (24%) or frequently (9%), per a July Cordial survey. Research and information gathering is one of the tasks consumers are most comfortable… Continue reading STUDY USA: SHOPPERS TURN TO AI FIRST FOR RESEARCH

LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

25. 9. 2025 Initial findings from Project Lantern – a project launched a year ago by Channel 4, ITV, and Sky – suggest that TV drives tangible outcomes across multiple media environments. The analysis combines TV ad exposure from six million UK households with the outcome data of matched panellists from consumer online behavioural panel company Measure Protocol.… Continue reading LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

CONSUMERS PREFER TO WATCH ADS ON AMAZON, FINDS KANTAR STUDY

23. 9. 2025 Consumers are more receptive to ads on Amazon than those on other global media platforms, while X is the least trusted platform among marketers, according to a Kantar global study of the media landscape. These are among the top findings from the analytics and consulting firm’s Media Reactions 2025, which canvasses the opinions of both… Continue reading CONSUMERS PREFER TO WATCH ADS ON AMAZON, FINDS KANTAR STUDY

GEN Z HOLIDAY SPENDING TANKS IN 2025

22. 9. 2025 Gen Z’s expected holiday spend in 2025 is $1,357, down 22.5% from 2024, according to July data from PwC. Beyond the chart: Nearly a quarter (24%) of US holiday shoppers ages 18 to 29 will buy gifts earlier to avoid possible price increases due to tariffs this year, according to July CivicScience data. Younger consumers… Continue reading GEN Z HOLIDAY SPENDING TANKS IN 2025

WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES

22. 9. 2025 If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero. Artificial intelligence (AI) is moving faster than the ad industry can keep up with. At this year’s Cannes Lions festival, the energy was all about racing ahead and trying to be among the first to roll… Continue reading WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES

YOUNGER MARKETERS OPEN TO INCREASING RADIO, TV AD BUDGETS

21. 9. 2025 “Younger marketing people may be more inclined to favor nothing but social media,” notes Matt Sunshine, CEO at The Center for Sales Strategy. Yet, while they do favor social media, Sunshine finds they may be interested in their older counterparts in good ol’ traditional, linear media channels. That finding was shared in a “Chart of the Week”… Continue reading YOUNGER MARKETERS OPEN TO INCREASING RADIO, TV AD BUDGETS