KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN

4. 8. 2023 So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2% With textbooks shut for the summer, children in June not only boosted their own TV consumption but accounted for a 2.2% increase in overall viewing, according to newly published research from Nielsen Media Research. “The increase is not… Continue reading KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN Více informací



STUDY UK: IPA RESEARCH DETAILS CHRISTMAS CUTBACK PLANS

3. 8. 2023 Two thirds of UK adults are planning some cutbacks in their Christmas spending, according to new research from the IPA – understanding pain points and opportunities will be crucial. The survey, commissioned by the IPA and carried out by Opinium, was put to 2000 UK adults to understand attitudes to spending in what is for… Continue reading STUDY UK: IPA RESEARCH DETAILS CHRISTMAS CUTBACK PLANS Více informací



REPORT UK / USA: KIDS AND TEENS DRIVE STREAMING DECISIONS AT HOME

2. 8. 2023 Kids content needs are the top reason why parents subscribe, stick with and drop streaming services, a new report from SuperAwesome finds. Parents are more likely to subscribe to a streaming service if the platform offers content that interests their kids, according to a new SuperAwesome report. The study, called Gen Alpha and Gen Z: In… Continue reading REPORT UK / USA: KIDS AND TEENS DRIVE STREAMING DECISIONS AT HOME Více informací



VAB INSPIRE: HOW TV ADVERTISING GROWS BRANDS

1. 8. 2023 ARE YOU WONDERING HOW YOU CAN USE TV TO BUILD OR STRENGTHEN YOUR BRAND, INCREASE WEBSITE TRAFFIC, LAUNCH NEW PRODUCTS SUCCESSFULLY OR INCREASE YOUR SHARE OF MARKET? JASON WIESE, SVP, DIRECTOR OF STRATEGIC INSIGHTS AT VIDEO ADVERTISING BUREAU (VAB), AND AMIT SHARAN, SVP OF MARKETING AT TATARI, SHARE THEIR ANALYSES AND CASE STUDIES FOCUSING ON… Continue reading VAB INSPIRE: HOW TV ADVERTISING GROWS BRANDS Více informací



LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK

1. 8. 2023 When streaming landed on our screens, it was hailed as television’s promised land. It offered content at our beck and call, drawn from libraries as deep as the internet itself. But as balance sheet economics has caught up to the multi-billion dollar spending sprees, content is vanishing and streaming itself is evolving. Among the dozens… Continue reading LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK Více informací



THINKBOX: 30 SECOND ADS DELIVER THE GREATEST IMPACT

31. 7. 2023 Thinkbox’s ‘Creative Drivers of Effectiveness’ study explores the factors most strongly linked to long-term memory encoding (LTME), a proven metric in driving decision making and future behaviour. As one part of the study, research agency Neuro-Insight explored whether the duration of TV ads within their databank influenced both LTME and the emotional impact achieved.  This… Continue reading THINKBOX: 30 SECOND ADS DELIVER THE GREATEST IMPACT Více informací



HOW WILL ATSC 3.0 TRANSFORM TV ADVERTISING?

31. 7. 2023 The arrival of ATSC 3.0/NextGen TV—and its ability to combine broadcast with IP—has the potential to transform TV commercials from one-way mass-market blasts to two-way personalized interactive experiences.  “ATSC 3.0 provides OTA broadcasters the same level of interactivity that you’re seeing with digital content on the web today,” said Anne Schelle, managing director of the… Continue reading HOW WILL ATSC 3.0 TRANSFORM TV ADVERTISING? Více informací



AI AND THE AVOD VIEWING EXPERIENCE

25. 7. 2023 As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers In the ever-evolving landscape of content streaming, VOD providers need to innovate to survive. But this doesn’t just apply to entertaining audiences with a media portfolio of original production, nostalgic archive… Continue reading AI AND THE AVOD VIEWING EXPERIENCE Více informací



STUDY: CONSUMERS TURN TO CURATED HUBS TO FIND CONTENT IN CROWDED STREAMING LANDSCAPE

24. 7. 2023 Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study. NEW ROCHELLE, N.Y.—As consumers struggle to find content in an increasingly increasingly fragmented streaming ecosystem, streamers are increasingly turning to curated collections and hubs as a way to find relevant programming,… Continue reading STUDY: CONSUMERS TURN TO CURATED HUBS TO FIND CONTENT IN CROWDED STREAMING LANDSCAPE Více informací



HBBTV 2023 SYMPOSIUM AND AWARDS INVITES SPONSORS

21. 7. 2023 The 11th HbbTV Symposium and Awards will take place 28-29 November 2023 in Naples, Italy. The HbbTV Association, which is organising the Symposium, has put together some attractive sponsorship packages. The HbbTV 2023 Symposium and Awards are aimed at platform operators, broadcasters, advertisers and ad technology providers, standards-defining organizations and technology companies. It offers immediate… Continue reading HBBTV 2023 SYMPOSIUM AND AWARDS INVITES SPONSORS Více informací



PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH

14. 7. 2023 The addressable tv advertising market is set for rapid growth, according to a new report. Its volume is expected to increase from the current usd 56 billion to usd 87 billion in 2027. The volume of addressable TV advertising is set to increase by more than 50 percent globally by 2027 and account for 40… Continue reading PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH Více informací



THE “MAPPING THE IMPACT” STUDY REVEALED A SIGNIFICANT LINK BETWEEN CONTEXT, CREATIVE ELEMENTS AND THE EFFECT OF TV ADVERTISING

14. 7. 2023 German company Screenforce has recently revealed the results of its new study “Mapping the Impact”. The research looked at whether the situation the viewer is currently in and the elements used in an ad spot can have an impact on the effect of a TV ad. Více informací



BRANDS NEED TO MARRY HUMOUR AND PURPOSE

11. 7. 2023 System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an important element of advertising, partly at the expense of purpose. While just one award fitted the purpose-driven description, over half the winners (52%) of Cannes Film Lions in 2023 were intentionally funny, up from 43% last year. But the same… Continue reading BRANDS NEED TO MARRY HUMOUR AND PURPOSE Více informací



NIELSEN: STREAMING OFFERS 7X MORE LGBTQ+ INCLUSIVE PROGRAMMING THAN LINEAR TV

7. 7. 2023 Marketers “continue to miss opportunities to build connections with gender diverse and LGBTQ+ audiences,” new Nielsen report finds Nielsen has issued a new report on LGBTQ+ representation in the global media that highlights the importance of content in targeting the LGBTQ community while highlighting ongoing failures by programmers in providing representative content and by advertisers… Continue reading NIELSEN: STREAMING OFFERS 7X MORE LGBTQ+ INCLUSIVE PROGRAMMING THAN LINEAR TV Více informací



CALL FOR SPEAKERS FOR 11TH HBBTV SYMPOSIUM

3. 7. 2023 The HbbTV Association has issued a call for speakers ahead of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples, Italy. The Association, which is co-hosting the event with Comunicare Digitale, an Italian association for the development of digital television, is now inviting industry executives and experts to address the top-level audience… Continue reading CALL FOR SPEAKERS FOR 11TH HBBTV SYMPOSIUM Více informací



LONG TAGLINES USING ‘RARE’ WORDS ARE MOST MEMORABLE BUT LEAST LIKED, STUDY REVEALS

2. 7. 2023 Brands need to determine whether they want their slogan to be remembered or liked, as new research shows the most memorable brand slogans are often the least liked. Trying to stand out from the crowd with an effective brand slogan is something that can cause even the best marketers many a sleepless night. But it… Continue reading LONG TAGLINES USING ‘RARE’ WORDS ARE MOST MEMORABLE BUT LEAST LIKED, STUDY REVEALS Více informací



EMOTION IN ADVERTISING AND THE ROLE OF MUSIC

30. 6. 2023 Emotion is at the heart of effective advertising and music is critical to emotional delivery. So, how can you ensure music conveys the right emotions in your advertising? Kantar’s Creative Effective Awards give us the opportunity to put the spotlight on the role of emotion in effective advertising. One of the five themes amongst our… Continue reading EMOTION IN ADVERTISING AND THE ROLE OF MUSIC Více informací



STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE

29. 6. 2023 Streaming TV viewing via mobile devices – through “casting” on TV sets – continues to grow, as the viewing of OTT content on older TV-based technology devices sinks, including streaming media players, legacy pay TV, and gaming boxes, partly due to the habits of 18-34 viewers, according to a new study by Aluma Insights. For… Continue reading STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE Více informací