TWO-THIRDS OF SHOPPERS USE AI FOR PRODUCT DISCOVERY, BUT 92% STILL TRUST HUMAN REVIEWS

27. 1. 2026 | 2 min read AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING

26. 1. 2026 | 2 min read This year's Super Bowl ad lineup tilts decisively toward star power and humor over heartstring-pulling narratives, continuing a trend that has reshaped the game's advertising tone in recent years.

HOW TO EXTEND THE LIFE OF SUPER BOWL ADS

25. 1. 2026 | 8 min read Read about creating messages that resonate with consumers well beyond the Big Game.

COMCAST ADVERTISING SURVEY FINDS AI USE HIGH, TRUST LOW AMONG ADVERTISERS

24. 1. 2026 | 3 min read A majority of advertising professionals say artificial intelligence is reshaping TV advertising, but many have yet to see measurable results, according to new research released Jan. 22 by Comcast Advertising.

YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX

22. 1. 2026 | 5 min read For a short time during the Super Bowl, everyone is paying attention to the same thing. Reporters, creators, athletes and brands all show up knowing that the story won’t be confined to the field.

AI VIDEO CAN BE A MINEFIELD FOR MARKETERS

21. 1. 2026 | 10 min read As marketers lean on AI video to feed the posting grind, more than a third of consumers say it dents their perception of a brand.

STAR POWER VS. SOUNDTRACK: WHAT BOOSTS CONSUMERS’ ENJOYMENT OF ADS?

20. 1. 2026 | 2 min read More than half of consumers say music plays a key role in the ads they enjoy most, MX8 Labs found.

APPLE REMAINS THE MOST VALUABLE BRAND, NVIDIA OVERTAKES FACEBOOK

20. 1. 2026 | 3 min read Apple remains at the top of the ranking of the world's most valuable brands. Nvidia has entered the top five, ranking among the world's five most valuable brands for the first time thanks to the boom in artificial intelligence.

THE GLOBAL ADVERTISING MARKET IS GROWING, WITH TECH GIANTS TAKING THE LION’S SHARE

18. 1. 2026 | 3 min read Last year, Alphabet, Amazon and Meta captured 56.1% of the global advertising market, and their share is expected to grow even further this year.

SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE

17. 1. 2026 | 3 min read The biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to specifically coexist with the Super Bowl. Those that do—like Rocket Mortgage and Uber Eats in 2025—can reap enviable rewards.

STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES

15. 1. 2026 | 2 min read While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports

A STREAMING SERVICE WITH VERTICAL VIDEO? DISNEY+ IS PLANNING TO LAUNCH IT THIS YEAR.

12. 1. 2026 | 2 min read The popular streaming service wants to capture interest in watching videos on mobile phones. It plans to introduce vertical videos to the American audience this year. It presented its plans last week at CES 2026 in Las Vegas.

DISNEY HAS OPENED PANDORA’S BOX. IT IS STARTING TO INVEST IN ARTIFICIAL INTELLIGENCE.

9. 1. 2026 | 2 min read Disney has announced a billion-dollar investment in OpenAI. It will also allow its characters to be used in the Sora video tool.

THE AI THREAT TO MEDIA QUALITY

7. 1. 2026 | 2 min read Digital video and social media are a focus for UK brands and agencies in the year ahead, but many are worried about their output being shown next to questionable influencer content or AI slop. What’s happening

THE BEGINNING OF 2026 IS A TURNING POINT FOR PAY TV

7. 1. 2026 | 5 min read While viewers in the Czech Republic have mainly noticed the end of MTV music channels or Paramount Network stations, there have been significantly more changes in the world of pay TV. Even Nickelodeon, the children's TV channel, has seen a new version.

AI AND VIDEO SEARCH: CHATBOTS CAN FIND STREAMING PLATFORMS BUT STRUGGLE WITH DEEP LINKS TO SHOWS, STUDY SAYS

6. 1. 2026 | 7 min read The number of people using traditional search engines is declining. Many are now turning to AI chatbots when searching for movies, series, and other streamed content. However, there is a problem. According to a study by veed analytics , the actual effectiveness of chatbots for video content search is still limited. How did testing across streaming services, countries, and chatbots turn out?

ATTENTION ABOVE ALL: THE SUCCESS OF ADVERTISING DEPENDS ON CONTENT QUALITY AND A TRUSTWORTHY ENVIRONMENT

28. 12. 2025 | 5 min read Advertising that is not seen does not sell. Yes, it sounds banal. Yet a new, large-scale study by Newsworks, conducted in collaboration with Lumen Research and marketing expert Peter Field, once again shows that the attention paid to advertising is becoming the decisive measure of campaign effectiveness. It also demonstrates that ads placed in high-attention media, such as news brand sites and television, are more visible, more memorable, and deliver key business effects, including profit.

CHRISTMAS SEASON: SHOPPING BEHAVIOUR IS INFLUENCED BY EMOTIONS, SAVINGS AND TIMING

27. 12. 2025 | 9 min read While the Christmas season has come to an end, let’s reflect on the key insights that may inspire marketers for next year’s holiday period. The Christmas season is no longer counted merely in weeks, but in long months. It begins quietly as early as October, gathers momentum with the first gift lists and peaks just before Christmas Eve, only to transform immediately afterwards into post-Christmas sales. Throughout this entire period, a story unfolds with joyful anticipation, efforts to save money and small impulses that ultimately determine what ends up in the shopping basket. Customers are not looking for the perfect gift, but for the feeling that they can manage the festive season in the best possible way. The Holiday Season 2025 report provides a detailed map of this season, from key moments and the categories that gain the upper hand during the period, to the media channels that determine a brand’s success.