RESEARCH UK: PHONE DISTRACTION TRIGGERS REWIND EFFECT

22. 9. 2026 | 4 min read Phone in one hand and TV remote in the other, 18–34s now lose 19 hours a year to rewatching TV they missed while scrolling, according to research by Uswitch, the comparison and switching service.

AGF NEXT GEN VIDEO STUDY 2026: OVER 85% OF CHILDREN AND TEENS WATCH VIDEO CONTENT DAILY

22. 9. 2026 | 8 min read Streaming services and social media are playing an increasingly important role in how older children and teenagers watch video content on their own, while watching TV together remains a key opportunity for shared family experiences.

NEW RESEARCH LAYS OUT STREAMING SERVICES’ BEST DEFENSE AGAINST CHURN

21. 9. 2026 | 4 min read HUB survey shows that being viewers’ first choice makes a streaming service up to six times more resistant to cancellation. New research indicates that in the streaming subscription businesses, not all subscribers are equally valuable. According to Hub Entertainment Research’s “Decoding the Default” 2026 study, the more engaged users are, the more likely they are to stay and the less likely they are to churn and drop subscriptions.

OLDER CONSUMERS TRUST TRADITIONAL ADS BUT ARE INFLUENCED TO BUY THROUGH DIGITAL CHANNELS

20. 9. 2026 | 2 min read Traditional offline advertising commands the most trust among US adults 55 and older, but digital channels are gaining influence over what they buy, per CivicScience.

ESPN REPORTS RECORD U.S. OPEN MEN’S CHAMPIONSHIP VIEWING

16. 9. 2026 | 3 min read Men’s championship averaged 3.2 million viewers while women’s championship averaged 2.7 million.

STUDY UK: ONE IN FIVE UK ADULTS USE AI FOR NEWS

15. 9. 2026 | 2 min read One in five UK adults are using artificial intelligence services to access news, according to Ofcom’s latest study of news consumption.

TELEVISION KNOWS HOW TO CAPTURE ATTENTION: THROUGH THE BIG SCREEN, EMOTION AND SHARED EXPERIENCES

15. 9. 2026 | 11 min read Showing an advertisement today is no problem. Getting people to actually pay attention to it is the real challenge. The number of impressions or the reach of a campaign alone does not tell us whether someone genuinely watched the advertising message, engaged with it or remembered it. And according to the TV is engaging project, this is precisely one of television’s key advantages. Its strength lies not only in how many people it can reach, but also in the quality of that contact.

IS TV ADVERTISING LOSING ITS EFFECTIVENESS?

15. 9. 2026 | 11 min read Building mental availability is one of linear television’s key strengths. Media experts broadly agree on that. When consumers are faced with a purchasing decision, ideally they recall the brands that have lodged in their memory and choose one of them. But how does television perform at the bottom of the marketing funnel? Who visits a brand’s website while a TV commercial is still on air – and who goes on to make a purchase straight away? Researchers at Seven.One Media have explored these questions and presented new data on both the short- and long-term effects of the medium.

OMDIA: 75% OF U.S. TV VIEWERS USE SMARTPHONE WHILE WATCHING TV

14. 9. 2026 | 2 min read Nearly three in four U.S. TV viewers regularly use their smartphones for other media while watching television, highlighting growing competition for audience attention between TV and mobile video, according to new Omdia consumer research.

HUB: YOUNGER FANS FUELING UPTICK IN SPORTS TV VIEWERSHIP

12. 9. 2026 | 3 min read Viewers under the age of 18 are seven times more likely to watch sports on TV now than they were a year ago, according to new data.

YOUNG CONSUMERS’ SPORTS VIEWING RISES SHARPLY

11. 9. 2026 | 2 min read Young consumers are watching more sports than ever -- live and non-live sports content on TV and other devices -- according to Hub Entertainment Research. This growth is attributable to social media and digital media creators.

NFL ADS DELIVER BIG RETURNS. BUT WHICH NUMBERS CAN MARKETERS TRUST?

8. 9. 2026 | 7 min read New data shows huge returns from NFL advertising as fragmented distribution complicates how marketers evaluate audience, placement and performance.

GOLDEN DRUM HAS EXTENDED THE ENTRY DEADLINE. CREATIVES CAN REGISTER UNTIL 8 SEPTEMBER

6. 9. 2026 | 2 min read There are still a few days left to submit the best campaigns to this year’s Golden Drum. The international festival of creativity has extended the deadline for entries to 8 September 2026 at 23:59 CET. The festival is thus giving teams a few extra days to finalise their entries. Portorož is also attracting visitors with a programme packed with prominent figures from the global creative scene.

TELEVISION MAINTAINS ITS LEAD IN TRUST: INTERNATIONAL DATA REVEAL MAJOR GAPS VERSUS ONLINE VIDEO AND SOCIAL MEDIA

5. 9. 2026 | 7 min read According to new material from The Global TV Group, trust is one of television’s key strengths. Data from several markets confirm its strong position not only in terms of trust in the television environment itself, but also when it comes to brands that advertise on TV and television news. The findings also reveal a significant lead for television, particularly over social media and content creators.

BACK-TO-SCHOOL MARKETING IS A MASH UP OF AI TECH AND VALUE MESSAGING

4. 9. 2026 | 4 min read AI’s role in deal hunting, how kids sway purchase behavior and other top stats from August.

TOTAL TV DRIVES 54% SHARE OF ADVERTISING PROFIT DESPITE INCREASED FRAGMENTATION

4. 9. 2026 | 3 min read An analysis of over £100m worth of UK TV investment has found that expanding the definition of TV to include SVOD, CTV and YouTube produces the same headline finding as 2024’s Profit Ability 2.

GRACENOTE: 85% OF SPORTS FANS WANT HOME-SCREEN VIEWING GUIDANCE

3. 9. 2026 | 2 min read Sports fans want TV home screens to show upcoming events involving their favourite teams and where to watch them, according to new research from Gracenote.

NZ AUDIENCES SETTLE INTO MORE STABLE MEDIA HABITS IN 2026

3. 9. 2026 | 6 min read New Zealand media consumption is gradually settling into a more stable pattern after years of rapid growth in streaming. At the same time, cost-of-living pressures are prompting audiences to become more selective about the paid services they choose.