The Young Lions competition is in full swing. From 18 to 22 March, the competition rounds of the individual categories (Digital, Marketers, Media, PR and Print) are underway. The winners will be presented during a gala evening at the WPP Campus in Prague on Monday 25 March.
This week, 81 teams are tackling assignments from four organizations, and a total of twenty-one judges will decide the winners. René Jež, Director of the Czech Young Lions says: "The fact that we brief non-profit organisations is one of the fundamental pillars of the competition. Every year I take great care in selecting the briefs. They are never easy and are often surprising."
How is it this year?
Media category
Organization: Znesnáze is the first platform in the Czech Republic that allowed individuals to set up a charity collection completely legally within a few tens of minutes with all the legal obligations and benefits of a public collection, where the proceeds are tax-free.
Jury:
President - Klára Palmer, chief creative officer, DDB Prague
Josef Justián, business director, Publicis Groupe
Marek Bačo, strategy & executive director, EssenceMediacom
Robin Stržínek, CEO, Visibility
Zdeňka Zlatušková, head of strategy & innovation
Digital category
Organization: Save the Lunch Project Save the Food is an organization that works for systemic change in food donation. Project Save Lunch connects corporate cafeterias with charitable organizations. Since its launch in March 2022, the project has secured the donation of over 36,000 portions of leftover, wholesome lunches to people who cannot afford a good quality, hot meal.
Jury:
President - Dora Pružincová, chief creative officer, freelancer
Veronika Augustová, head of social media, Triad
Petr Tichý, digital operations director, GroupM Nexus
Christophe Wechsler, head of content & creative, Kiwi.com
Vladimír Zikmund, creative director, McCann Prague
PR category
Organization: The project Let's Give a Chance to Children is the first charity internet project designed to provide targeted help to specific children from orphanages to support their individual development, talent, education and preparation for future careers.
Jury:
President - Radek Vítek, head of brand reputation, MSL Czech Republic
Daniela Chovancová, CEE media relations manager, Kiwi.com
Jitka Pajurková, communication lead, Direct family
Ivo Půr, managing director, Hero & Outlaw
Václav Rambousek, PR & Influence Director, Ogilvy
Print category
Organisation: the Home of St Agnes, whose mission is to support and help people with disabilities to integrate into mainstream life, to live independent, self-sufficient and dignified lives with appropriate social status and fulfilled needs of usefulness and necessity. The theme is sexuality.
Jury:
President - Gregg Harper, global business executive creative director, VML
Marek Farkaš, creative director, VCCP
Jana Vavreková, head of promotion and graphics, TV Nova
Marketers category
Organization: Znesnáze is the first platform in the Czech Republic that allowed individuals to set up a charity collection completely legally in a few tens of minutes with all the legal obligations and benefits of a public collection, where the proceeds are tax-free.
Jury:
President - Ivan Soukup, creative director-Game, The Lego Group
Jakub Folauf, head of brand marketing, TV Nova
Lucie Hrachovská, deputy managing director, Hearts & Science
Winning entries will be published with the context of the brief and the jury's rationale. The winners get the right to represent the Czech Republic at the world competition and a two-day Winners Camp development program is being prepared for all medalists. It will take place on 19 and 20 April 2024 and will focus on developing their personal and creative thinking and excellence.
Young Lions is organized by Lionhearted, the representative of the Cannes Lions Festival for the Czech Republic. The general partners are WPP, TV Nova and now also the Visibility agency. The main partner of the Digital category is GroupM, the supporter of the Marketers category is Plzeňský Prazdroj.
Source: mam.cz
