TV Nova has upgraded its graphic manual for sponsorship messages and injections: producers can use a wider range of graphic options for sponsorship injections.
The injection now can be not only horizontal, but also vertical, so that the visual appearance of the product can be better adapted to the specific injection format (e.g. car vs. bottle).
The display of the injection has been extended to 10 seconds and also now occupies a larger screen area, which increases the visibility and thus the possibility of a more memorable product and message.
Source: Nova TVThe manual with more examples of the use of sponsorship creatives can be viewed here.
Source: mediaguru.cz
