PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

25. 1. 2024 | 2 min read Czech broadcaster Prima has expanded its HbbTV offer with a new Prima Lifestyle application.

THE FIRST YEAR OF THE MAM SPOT DUEL HAS A WINNER. WHO LIFTED THE TROPHY?

8. 1. 2024 | 1 min read From the 16 commercials, MAM readers and viewers chose the best one for the past year 2023. The campaign that collected a large number of votes from the eighth final to the decisive final duel was the one to take the title, and you definitely couldn't miss it on TV.

MEDIAR CHOICE: TOP 10 CZECH ADVERTISING CAMPAIGNS OF 2023

1. 1. 2024 | 1 min read Server Mediar.cz presents an annual selection of the best ads from the Czech environment. For the ninth year in a row, experienced Czech creatives evaluated domestic campaigns week after week in the Advertising Cathedral. Here are the top ten ads they liked the most in the past year.

PF 2024

23. 12. 2023 | 1 min read 🎄 ScreenVoice and the Association of Commercial Television wishing you a Merry Christmas and all the best in the new year.

NOVA HAS REDESIGNED THE FREE HBBTV TV ARCHIVE

20. 12. 2023 | 2 min read With Christmas approaching, media group Nova is coming to its viewers with a redesigned version of HbbTV free archive available via the red button.

CHRISTMAS TV PROGRAM ON AIR, SEASONAL SHOWS ARE CATCHING UP

18. 12. 2023 | 2 min read During the last week before Christmas, all TV stations are starting to switch over to Christmas programming. Some of the seasonal shows are still being finalised.

VOYO HAS ADDED USER PROFILES

15. 12. 2023 | 1 min read Voyo - the TV Novas online video library finally offers the possibility to create user profiles since Thursday 14th December. A notification to create one pops up when the app is launched.

MEDIAR.CZ: ŠTĚPÁN WOLDE – ÓČKO HAS CHANGED FROM MUSIC TELEVISION TO SOCIAL MEDIA

13. 12. 2023 | 1 min read Štěpán Wolde, the longest-serving CEO of TV Óčko, has been in the position for 12 years (Petr Dvořák has been at the helm of CT for the same length of time).

TV VIEWERSHIP IN NOVEMBER: ČT NARROWLY RETURNED TO THE TOP IN NOVEMBER, NOVA IMPROVED THE MOST

5. 12. 2023 | 1 min read Czech Television's stations returned to the position of the TV group with the highest share of viewership in the audience group over 15 years of age by a narrow margin. This is according to the official ATO-Nielsen measurement data for November 2023. The aggregate share of CT stations reached 28.48% throughout the day. However, compared to the same month last year, CT's share was 1.48 percentage points lower.

ASSOCIATION OF COMMERCIAL TELEVISION HAS ACHIEVED SIGNIFICANT SUCCESS IN THE ANTI-PIRACY FIGHT

1. 12. 2023 | 5 min read The High Court in Olomouc has upheld the preliminary ruling issued by the Regional Court in Brno on a petition by the Association of Commercial Television (AKTV), requiring the operators of the eDisk.cz and Sledujteto.cz repositories not to allow the uploading and downloading of copyright-protected works of Nova and Prima TV Groups. The court thus upheld AKTV’s argument that the repository operator had committed an unfair competition act referred to as “stowaway” or “free riding” (also known as “impermissible parasitism”). Similar decisions have been issued against other repositories in recent months.

16TH NOC FILMOVÝCH NADĚJÍ (NIGHT OF FILM HOPES) HONOURED YOUNG FILMMAKERS

1. 12. 2023 | 2 min read TV Nova presented its sixteenth award to promising young filmmakers as part of the Night of Film Hopes festival. Students and pupils could submit their films in one of five categories. In total, a record 174 entries were submitted this year, which meant 157 films, or 28 hours of material, and 17 scripts were judged by an expert jury of creative producers and dramaturgs. "We are glad that the students, teachers and other film enthusiasts who were part of the festival this year are developing audiovisual creation through their hard work and that we were able to show their work to the general public," says Hynek Lorenc, executive producer of the project.

I USED TO RECORD COMMENTS TO SUPERSTAR SOMETIMES EVEN UNDER THE BLANKET, SAYS MAXIÁN

30. 11. 2023 | 1 min read The latest episode of the Kuba s Novou podcast (Kuba with Nova) is about dabing.

LET’S KEEP OUR FINGERS CROSSED, IT’S A STRANGE TIME, SAYS PRIMA GROUP’S CCO, VLADIMÍR POŘÍZEK

30. 11. 2023 | 4 min read Despite the global crises and mixed expectations, the advertising market grew moderately in 2023 in all media types, says Vladimir Pořízek, Prima group’s CCO. He also talks about how the warm autumn weather has affected the number of viewers in front of their screens or why tv stations have to increase the price of advertising.

WINNERS OF HBBTV AWARDS 2023 ANNOUNCED

29. 11. 2023 | 2 min read The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2023, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2023: Best use of HbbTV for advertising-based solutions Media For Europe (MFE - Mediaset España): Server-Side Targeted Advertising for Linear TV (Spain) Jury quote: “A brilliant use case of the combination of the power of live broadcasting to massive audiences with the efficiency of digital targeted advertising.”

ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS

29. 11. 2023 | 3 min read At least one SVOD service is accessed multiple times a month by 43% of Czechs aged 15-69. This, according to the latest Atmedia Index results, covering Q2 and 3 this year, amounts to 2.8 million people. Meanwhile, a regular survey conducted by Atmedia, which represents TV channels, consistently shows that Czech viewers commonly use multiple SVOD services at the same time, averaging two services per user. However, it is important to note that not everyone actually subscribes to all streaming services used.

NOVY TEAM BEAT PRIMA IN THE FIRST EVER KNOWLEDGE SHOW WELOVETV, DESIGNED FOR PEOPLE FROM THE INDUSTRY

22. 11. 2023 | 1 min read In the first-ever match between TV Nova and TV Prima teams, consisting of management, celebrities and media agency representatives (see photo), the team of the largest commercial TV station, led by the director of TV Nova, Daniel Grunt (far left, centre, Prima boss Marek Singer), won.

INCREASED TV FEES? I WOULD BUILD A NEW ČT1 WITH THAT MONEY, SAYS MAREK SINGER, PRIMA’S CEO

21. 11. 2023 It is an incredible sum of between CZK 1.5 and 2 billion a year, says the CEO of Prima Group, Marek Singer, about the new revenues for Česká televize (Czech Television) in the form of increased licence fees. And do shows like Stardance fulfil the public service role? We present an excerpt from an interview for the CNN Prima news magazine, which has been on newsstands since 13 November.scree

RECORD OTT VIEWING IN CZECH REPUBLIC

8. 11. 2023 | 1 min read The Czech national transmission company CRA saw record-breaking data transfer for watching OTT services at the end of last month. In a statement, it says that on October 30, at around 20:40, the figure reached 1,216 Gbps. In comparison, the record for its network in 2016 was 30 Gbps.