PODCAST: “I KNOW WHAT THE AUDIENCE WILL BE EXCITED ABOUT.” SAYS THE FATHER OF TV HITS MICHAL REITLER

6. 6. 2023 | 3 min read It's easy to miss his name in the headlines. But without him, viewers would miss out on the best TV projects of the last decade-plus. TV producer Michal Reitler, who is also behind the TV series Ulice, Most!, Iveta, Cases of the 1st Department and others, visited the Blesk.cz studio.

TV IN CZECH REPUBLIC IN MAY: ČT LEADS, NOVA, LIST AND ATMEDIA GREW

5. 6. 2023 | 2 min read Czech Television's stations continued to record a market share of over 30% this May and achieved the highest market share in the universal group over 15 years of age.

NEXTV SERIES EUROPE CONFERENCE: NETFLIX AND YOUTUBE’S MARKET SHARES ARE DECLINING DUE TO NEW OTT SERVICES IN EUROPE

4. 6. 2023 | 5 min read In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a partner.

ESG INITIATIVE CME CARES WILL BE LED BY SOŇA SCHWARZOVÁ AND HANA DE GOEIJ

31. 5. 2023 | 2 min read ESG, an initiative of the media company CME, which operates TV Nova and the Voyo video platform in the Czech Republic, will be led by Soňa Schwarzová and Hana de Goeij starting June under the brand CME CARES.

PPF: CME TELEVISION GROUP INCREASED PROFITS LAST YEAR

31. 5. 2023 | 2 min read PPF Group's television business generated higher profits in 2022 than in the previous year, according to financial results.

IT WILL BE POSSIBLE TO SKIP THE AD ON PRIMA AFTER FOUR MINUTES

30. 5. 2023 | 2 min read Skipping of ads in the rewind view of internet operators offering Prima Group channels will be possible from June after four minutes.

NOVA LAUNCHED BEHIND THE SCENES PODCAST, HOSTED BY JAKUB STRYCEK

26. 5. 2023 | 1 min read TV Nova launches a new short podcast "Kuba s Novou" hosted by Jakub Strýček, Marketing Director of TV Nova.

AKTV: NETFLIX, HBO AND OTHERS SHOULD PAY INTO THE AUDIOVISUAL FUND

23. 5. 2023 | 9 min read The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services.

NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS

22. 5. 2023 | 7 min read In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a media partner. The first day of Nextv Ad Europe focused on the latest developments in TV advertising, innovations in ad formats and their distribution, as well as ways to integrate programmatic advertising strategies into the TV ecosystem in Europe.

DAVID BAUCKMANN: WHEN WILL TV PLANNERS HAVE A FREER HAND FOR ONLINE?

19. 5. 2023 | 4 min read TV planners are crying foul over the lack of TV ad impressions. Yet there are clouds of video ads on the Internet, and they are far from sold out. So what's the problem? There are certainly multiple reasons, but I'll just address the quality perspective here, writes David Bauckmann, CTO of Impression Media, in a commentary.

AKA: THE ADVERTISING MARKET IS EXPECTED TO GROW THIS YEAR, BUT AT A SLOWER PACE

16. 5. 2023 | 4 min read AKA estimates that the marketing communications market is worth CZK 136 billion.

LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

16. 5. 2023 | 5 min read Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining.

ATMEDIA: 2.6 MILLION CZECHS USE SVOD SERVICES, LED BY NETFLIX

15. 5. 2023 | 3 min read Streaming services enjoy growing popularity in the Czech Republic and Slovakia, according to the Atmedia index survey.

ŠKODA AUTO USED HBBTV TO MEASURE THE IMPACT OF TV ADVERTISING

15. 5. 2023 | 3 min read Škoda Auto has used HbbTV to measure the impact of TV advertising using a Brand lift solution.

CME: WE WILL MAINTAIN THE PACE OF INVESTMENT IN VOYO IN THE COMING YEARS

15. 5. 2023 | 6 min read Local video platform Voyo will continue its set pace of investment in content production in the coming years. "The mathematics of the growth trajectory does not allow us to slow down," says CME deputy CEO Dusan Švalek.

MEDIA CLUB TO KEEP ONLINE ADVERTISING PRICES, CANCEL BONUSES

9. 5. 2023 | 12 min read The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed.

MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS

7. 5. 2023 | 3 min read More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows.

ČT, NOVA AND PRIMA GENERAL MANAGERS AT DIGIMEDIA 2023

5. 5. 2023 | 3 min read Digimedia conference, the key meeting of TV and radio broadcasting experts will take place for the 18th time this year on Wednesday 14th of June in Prague.