SPRING HOLIDAYS IN THE PROGRAMME OFFER OF AKTV MEMBERS

31. 3. 2023 | 6 min read Easter in the Czech Republic is not just about Easter eggs or "pomlázka". These spring holidays are also a great opportunity to spend time together with the family, watching a favourite TV show or film too. What can you look forward to in easter TV programm? Easter on Nova for the whole family. During Easter TV Nova will offer premiere episodes of popular series and many fairy tales for children. The Easter holidays and traditions will also be the focus of Snídaně s Novou throughout the week, where viewers will learn how to knit traditional "pomlázka" or dye eggs. Voyo will offer a wide range of programmes for the whole family.

CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA

23. 3. 2023 | 2 min read There are a third fewer viewers with pay-TV in the Czech Republic than in neighbouring Slovakia.

THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING

22. 3. 2023 | 3 min read New data from the Czech Statistical Office (CSÚ) for 2022 confirms the rapid growth of pay-per-view videos and the proliferation of smart TVs in Czech households.

PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS

20. 3. 2023 | 3 min read The Association of Online Publishers is expanding with four new members. In March, the Prima Group, Investigace.cz, ABC Media and Inregion.cz joined the industry organisation. The number of members of the association has thus risen to twenty-five.

PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED

20. 3. 2023 | 15 min read For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain.

DANIEL GRUNT, HEAD OF TV NOVA: “IT IS NOT REALISTIC TO CREATE CZECHFLIX. IT’S NOT REALISTIC TO CREATE A CZECH TV”

19. 3. 2023 | 1 min read Listen to the interview (in czech) with Daniel Grunt not only about Voyo.

TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS

16. 3. 2023 | 4 min read The average daily time spent with media has increased by almost a quarter over the past five years, according to a new report from GWI. Users worldwide spend most of their time watching social media and linear TV.

PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA

13. 3. 2023 | 3 min read The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club.

THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS

10. 3. 2023 | 2 min read More than three million viewers over the age of 15 tuned in for at least three minutes on Thursday for the inauguration of the new president of the Czech Republic.

CZECHS LIKE ACTORS THE MOST OUT OF FAMOUS PERSONALITIES IN ADVERTISING

10. 3. 2023 | 3 min read In terms of famous personalities in advertising, the Czechs most appreciate long-term cooperation, natural and persuasive speech or appropriate industry.

GRIZLY E-SHOP HEADS TO TV WITH NEW CAMPAIGN BY DARWIN & THE MACHINES

8. 3. 2023 | 2 min read Nut and health food brand Grizly is extending its communication from the e-commerce environment to ATL with the new brand campaign "Everyone can have a Grizly".

HELLSPY IS DEFINITELY OUT. REFUND USERS

7. 3. 2023 | 3 min read Hellspy, an internet platform for data sharing on the internet, has decided to close its operations as of next month. This is in direct response to the amendment to the Copyright Act, which has been in force since the beginning of this year. The creators have informed users of the service in an email, saying that they will be refunding their subscription money.

VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING

6. 3. 2023 | 2 min read Czech Television's stations remained the strongest TV group in terms of audience share in the universal audience group over 15 years old in February. Their share in full-day broadcasting was 31.3%. They also had the highest share in this audience group in prime time. This is shown by the official ATO-Nielsen Admosphere audience measurement data.

HALF A MILLION PEOPLE PAY FOR VOYO. AND THEY DON’T WATCH ONLY ORDINACE ANYMORE, SAYS NOVA’S BOSS

2. 3. 2023 | 10 min read In the last month alone, two more video libraries have been launched in the Czech Republic. Eight services are already competing over paying customers that will watch movies and TV series on their platform each month. Voyo, operated by Nova TV, has just reached 500,000 subscribers for the Czech Republic and Slovakia combined, and is estimated to be catching up with Netflix.

SHOCK THERAPY ADVERTISING. WHEN DID IT WORK AND WHEN DID THE CREATIVES GO TOO FAR?

2. 3. 2023 | 14 min read Capturing the attention of the TV viewer is still one of the goals of marketers around the world. This field is becoming more and more complex as the market is filling up with all kinds of campaigns, so the consumer will appreciate those that are original, innovative and imaginative. But there is an old recipe that is still guaranteed to work - shock therapy. However, ad writers who manage to shock might still not pat themselves on the back after all. Marketing history is full of examples where not only did the desired effect not occur, but the response was strictly negative. Shock marketing is a category that, by its very nature, teeters on the edge. But we know of a number of campaigns that are universally considered good practice.

VOYO HAS HALF A MILLION CUSTOMERS IN THE CZECH REPUBLIC AND SLOVAKIA

22. 2. 2023 | 3 min read The pay-TV service Voyo has half a million subscribers in the Czech Republic and Slovakia, the Nova group has announced.

TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR

16. 2. 2023 | 4 min read Last year, Czech viewers spent every day 3 hours and 25 minutes in average in front of the TV screen. It was almost the same as before the covid-19 pandemic.

VALENTINE’S DAY BUDGETS GROW BEYOND FLOWERS AND CHOCOLATE

14. 2. 2023 | 4 min read Valentine's Day provides an opportunity for brand building, even segments without a hint of romance have a chance, writes Kateřina Nejedlá of Mindsquared.