NEW VOD SERVICE FOR CZECH REPUBLIC

6. 1. 2023 | 1 min read The Czech Republic’s FTV Prima has confirmed that it is preparing to launch a new VOD service.

PEOPLEMETER EXTENSION IN THE CZECH REPUBLIC

4. 1. 2023 | 2 min read The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic.

TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD

3. 1. 2023 | 4 min read This year's trends will ride the wave of artificial intelligence, metaverse, short video format, live audio and AVOD.

TV 2022: NOVA LEADS AMONG YOUNGER PEOPLE, PRIMA STRENGTHENED, ČT STRONGEST

3. 1. 2023 | 2 min read Czech Television stations remained the most watched stations in both daytime and evening broadcasts in the universal 15+ group in 2022. TV Nova was again first in the younger audience groups and Prima Group stations improved the most year-on-year.

CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT

30. 12. 2022 | 4 min read No sooner had the media market shaken off the covid downturn than the effects of economic development and rising costs began to show. Several print media outlets closed down, while VOD services developed as expected. 2022 brought that to the media as well.

NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?

28. 12. 2022 | 3 min read The current EU directive on audiovisual media services significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research Analysts, Knowlimits, outlines how the news will affect broadcasting and analysis.

FROM ADVERTISEMENTS TO ARTIFICIAL INTELLIGENCE. HOW HAS ADVERTISING IN THE CZECH REPUBLIC CHANGED IN 30 YEARS?

27. 12. 2022 | 8 min read The creation of advertisements has changed fundamentally over the past decades, as has consumer perception of them. So what are consumers receptive to most now? And how are marketers making their jobs easier with AI?

REFLEX’S PICK: THIS YEAR’S CHRISTMAS ADS, WHICH ARE A TRULY BIZARRE SPECTACLE!

24. 12. 2022 | 3 min read Christmas commercials have somehow become part of our Christmas experience. From the time I was a little boy, Santa relied on Home Credit and then hopped on a Coca-Cola truck and took off around the world. New Christmas commercials are made every year. But not every year they succeed. They're a pretty specific genre that either has to move or entertain, ideally both, and you have to accept that not every year is a holy day. Even so, the editors of Reflex managed to find some really good pieces. Watch with us!

CZECH CHRISTMAS CAMPAIGNS WANT TO AVOID CLICHÉS

23. 12. 2022 | 5 min read Many Christmas campaigns on the Czech market have in common an effort to avoid clichés or sentimentality.

MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS

22. 12. 2022 | 4 min read Watching TV is by far the most popular Christmas media activity among Czechs. Czech fairy tales and czech films are the most frequently watched, with the most popular title being the fairy tale Three Nuts for Cinderella.

CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS

22. 12. 2022 | 1 min read Of the respondents who associate a particular brand with Christmas, about half of them mentioned Coca-Cola and Kofola.

TV SETS UP CHRISTMAS SCHEDULE, REGULAR SHOWS END

19. 12. 2022 | 3 min read Since the December 19th, the largest domestic TV stations will start Christmas broadcasts. most of the regular programmes are going on Christmas break.

VOYO IS CHANGING THE WHOLE CME, SAYS NOVA’S NEW CEO DANIEL GRUNT

15. 12. 2022 | 10 min read Daniel Grunt will be CEO of TV Nova from January. Here is an interview he gave for the print edition of Lupa 3.0

TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE

15. 12. 2022 | 2 min read On 24 December, Czechs spend over 6 hours watching TV and Christmas Eve is one of the highest TV viewing days of the year.

CME AND TV NOVA ANNOUNCE ORGANISATIONAL CHANGES TO SUPPORT GROWTH AND DIGITAL TRANSFORMATION

14. 12. 2022 | 2 min read The management of CME and TV Nova announce significant changes in the organisational structure of both companies. These changes are intended to further support not only the rapid growth of the group as a whole, but also its digital transformation.

TV NOVA IN SPRING: SERIES ZLATÁ LABUŤ, JEDNA RODINA OR ODZNAK VYSOČINA

7. 12. 2022 | 4 min read TV Nova has unveiled five series for its spring 2023 broadcast. Among them are series that are brand new and those that continue with new episodes.

THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER

5. 12. 2022 | 2 min read Czech television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category.

BINANCE LAUNCHES ITS FIRST COMMERCIAL IN THE CZECH REPUBLIC, WITH RONALDO

28. 11. 2022 | 2 min read The TV commercial is another step for crypto exchange Binance to communicate to the public in the Czech Republic.