NOVA LAUNCHED BEHIND THE SCENES PODCAST, HOSTED BY JAKUB STRYCEK

26. 5. 2023 | 1 min read TV Nova launches a new short podcast "Kuba s Novou" hosted by Jakub Strýček, Marketing Director of TV Nova.

AKTV: NETFLIX, HBO AND OTHERS SHOULD PAY INTO THE AUDIOVISUAL FUND

23. 5. 2023 | 9 min read The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services.

NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS

22. 5. 2023 | 7 min read In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a media partner. The first day of Nextv Ad Europe focused on the latest developments in TV advertising, innovations in ad formats and their distribution, as well as ways to integrate programmatic advertising strategies into the TV ecosystem in Europe.

DAVID BAUCKMANN: WHEN WILL TV PLANNERS HAVE A FREER HAND FOR ONLINE?

19. 5. 2023 | 4 min read TV planners are crying foul over the lack of TV ad impressions. Yet there are clouds of video ads on the Internet, and they are far from sold out. So what's the problem? There are certainly multiple reasons, but I'll just address the quality perspective here, writes David Bauckmann, CTO of Impression Media, in a commentary.

AKA: THE ADVERTISING MARKET IS EXPECTED TO GROW THIS YEAR, BUT AT A SLOWER PACE

16. 5. 2023 | 4 min read AKA estimates that the marketing communications market is worth CZK 136 billion.

LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

16. 5. 2023 | 5 min read Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining.

ATMEDIA: 2.6 MILLION CZECHS USE SVOD SERVICES, LED BY NETFLIX

15. 5. 2023 | 3 min read Streaming services enjoy growing popularity in the Czech Republic and Slovakia, according to the Atmedia index survey.

ŠKODA AUTO USED HBBTV TO MEASURE THE IMPACT OF TV ADVERTISING

15. 5. 2023 | 3 min read Škoda Auto has used HbbTV to measure the impact of TV advertising using a Brand lift solution.

CME: WE WILL MAINTAIN THE PACE OF INVESTMENT IN VOYO IN THE COMING YEARS

15. 5. 2023 | 6 min read Local video platform Voyo will continue its set pace of investment in content production in the coming years. "The mathematics of the growth trajectory does not allow us to slow down," says CME deputy CEO Dusan Švalek.

MEDIA CLUB TO KEEP ONLINE ADVERTISING PRICES, CANCEL BONUSES

9. 5. 2023 | 12 min read The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed.

MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS

7. 5. 2023 | 3 min read More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows.

ČT, NOVA AND PRIMA GENERAL MANAGERS AT DIGIMEDIA 2023

5. 5. 2023 | 3 min read Digimedia conference, the key meeting of TV and radio broadcasting experts will take place for the 18th time this year on Wednesday 14th of June in Prague.

AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME

4. 5. 2023 | 2 min read The Association of Commercial Television invites for Czech speakers in the programme of Nextv Ad Europe and Nextv Series Europe conferences. The conferences will bring news from the advertising and media industry and will take place in Prague on 10th - 12th May 2023. You can look forward to topics from advertising, OTT and VOD. The Association of Commercial Television (AKTV) is the media partner of the event.

CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH

3. 5. 2023 | 1 min read Three years after its launch, the CNN Prima News news channel has averaged a share of two per cent.

CZECH TV STRONGEST IN APRIL, NOVA IMPROVING SHARE

3. 5. 2023 | 2 min read The Czech Television stations remained the strongest in the general audience in April. However, the gap at the top has narrowed, with Nova improving the most among the top three groups in April.

CONCERNS ABOUT MEDIA INDEPENDENCE IN CENTRAL EUROPEAN COUNTRIES HAVE INCREASED

2. 5. 2023 | 2 min read Results of a survey of public opinion on media freedom in Poland, the Czech Republic, Slovakia and Hungary presented by the committee for editorial independence with the support of Reporters without borders and the Bakala foundation. It was carried out by the Median agency.

AKTV CONGRATULATES ON THE ANNIVERSARY OF THE LAUNCH OF TV BROADCASTING IN THE CZECH REPUBLIC

1. 5. 2023 | 2 min read The Association of Commercial Television, whose founding members are the Nova, Prima and Óčko television groups, joins the celebrations of the launch of television broadcasting in the Czech Republic. Television broadcasting in the Czech Republic was launched on 1st May 1953. To mark the occasion, AKTV is publishing a timeline with an overview of the most important milestones of television broadcasting.

NOVA HAS IMPROVED HBBTV RED BUTTON: QUIZ QUESTIONS GO DIRECTLY TO SHOWS

28. 4. 2023 | 2 min read Nova Group's HbbTV (Hybrid Broadcast Broadband TV) will receive a new, relatively ground-breaking feature arising from the very nature of the 'red button'. For many people, it will not only be interesting, but ultimately less intrusive.