PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS

7. 11. 2023 | 2 min read The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October.

BREAKFAST WITH NOVA AND PRIMA. TV CEOS ON CZECHFLIX AND LICENCE FEES

2. 11. 2023 | 22 min read Two CEOs of billion-dollar media houses at the same table: the head of Nova, Daniel Grunt (right), and his counterpart from Prima, Marek Singer, care about your entertainment and agree that we are living in the golden age of TV. Only this acronym no longer stands for television but for total video.

A QUARTER OF CZECH HOUSEHOLDS REGULARLY USE HBBTV

1. 11. 2023 | 1 min read The HbbTV environment is spreading into the awareness of the Czech TV population. As data from ATO-Nielsen's continuous research shows, one quarter of Czech TV households are familiar with the red button.

CZECH VOD PRIMA+ EXPANDS STREAMING OFFER

24. 10. 2023 | 1 min read The Czech broadcaster Prima has added content from the public broadcaster Ceska Televize (CT) to its steaming service prima+.

INTENSIVE USERS OF SOCIAL NETWORKS ARE MUCH LESS BOTHERED BY ADVERTISING, THEY EVEN FIND IT ENTERTAINING

23. 10. 2023 | 1 min read Kantar has found that frequent social media users are much more positive about online advertising than the general population.

INCREASE IN FEES FOR PUBLIC TELEVISION DOES NOT MAKE SENSE TO US, SAYS DIRECTOR OF PRIMA

20. 10. 2023 | 1 min read The amendment to the media law is a hot topic not only in radio but also in private television. How hard is it to make TV series today under the pressure of Netflix production? And how does the TV viewer actually behave today?

CZECH PRIMA JOINS ONLINE AD EXCHANGE

20. 10. 2023 | 2 min read The Czech Republic’s Prima media group has joined the online ad exchange CPEx through its subsidiaries Media Club and Impression Media.

FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

18. 10. 2023 | 2 min read In just three weeks Forum Media - the largest conference in the Czech Republic focused on media, marketing and communication - will take place. Check out the full programme, it's worth it!

PRIVATE MEDIA AT ONE TABLE: THE MAJOR AMENDMENT WILL DAMAGE THE WHOLE MARKET

17. 10. 2023 | 10 min read Representatives of Czech private media gathered for the first time at a joint press conference. They are appealing to the Minister of Culture over the draft of a major Media Amendment.

STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS

16. 10. 2023 | 1 min read TV Nova’s Voyo is now the second most popular streaming service in the Czech Republic after Netflix.

MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE

11. 10. 2023 | 3 min read The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.

CZECHS LIKE CRIME SERIES AND GOOD STORIES, SAYS NOVA’S PROGRAMMING DIRECTOR

9. 10. 2023 | 7 min read The best time managers are mothers, laughs Silvia Majeská, mother of triplets and Programming Director of Nova and Markíza TV groups. What do the Czech viewers look like and what are they interested in? And what will Voyo focus on?

CZECH PRIMA DEVELOPS PROGRAMMING STRATEGY

6. 10. 2023 | 1 min read The video content of the Czech Republic’s Prima Group will be newly covered by the programme department headed by Alex Ruzek.

ASSOCIATION OF COMMERCIAL TELEVISION PARTNERING WITH FORUM MEDIA’S EFFIE STAGE

5. 10. 2023 | 5 min read This year’s Forum Media conference, the largest domestic professional event focused on media, marketing and communication, will take place on 9 November 2023 at O2 Universum in Prague. This unique event bringing inspiration, information and interaction is organised by Marketing & Media in collaboration with the AKA and APRA associations. The Association of Commercial Television has partnered with the Effie Stage this year, featuring four speakers from AKTV’s member companies.

TV NOVA TO INCREASE ADVERTISING PRICES BY 18 PERCENT FOR 2024

5. 10. 2023 | 6 min read In its business policy for 2024, Nova TV Group is counting on an average increase of 18 percent in the price of advertising space.

MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING

4. 10. 2023 | 2 min read The Czech Republic’s Media Club has launched a new programmatic buying of video advertising on TVs connected to the internet.

NOVA GROUP HAS ACQUIRED THE RIGHTS TO BROADCAST FORMULA 1

2. 10. 2023 | 2 min read From 2024, Formula 1 coverage will move from AMC channels to Nova Sport channels.

TV NOVA PODCAST KUBA S NOVOU: TV DRAWS LOTS FOR CINDERELLA AND OTHER FAIRY TALES EVERY YEAR

28. 9. 2023 | 1 min read Kuba S Novou podcast is coming up with another sequel. This time, we look into buying shows.