From the 16 commercials, MAM readers and viewers chose the best one for the past year 2023. The campaign that collected a large number of votes from the eighth final to the decisive final duel was the one to take the title, and you definitely couldn't miss it on TV.
The absolute winner was the ad spot "We practiced with prizes" from the Wilhelm King and Hullabaloo agencies for the Penny chain. The central duo Michal Suchánek and Richard Genzer brought humour to the aforementioned series of spots and the commissioning agencies also took the title in our competition. In the finals, the Penny spot beat VCCP Prague's With Good Energy You Can Do More for E.on.
Penny's entire journey to the title can be viewed on mam.cz
Source: mam.cz
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