What you will find in the article:
- Radiohouse is allocating 100 million CZK to support regional businesses.
- The RH 300 Cross programme combines radio advertising with other channels.
- Participants will benefit from preferential terms and double the advertising volume.
- The support includes the production of adverts, media services and PR communications.
- Interested parties can apply until the end of 2026.
The media agency Radiohouse has launched the latest edition of the RH 300 Cross programme , which aims to support small and medium-sized regional businesses in building their brands. Up to 300 businesses can take part in the project, with advertising space worth a total of 100 million CZK available to them.
The RH 300 Cross programme combines radio advertising with other communication channels. In addition to broadcasts on FM stations, it also includes advertising on DAB, digital radio streams, online formats and HbbTV on TV Nova. Radiohouse now also aims to support regional brands through presentations at selected events and PR communications.
Participants in the programme will receive preferential commercial terms for radio advertising, with Radiohouse doubling the volume of advertising space. The offer also includes the production of advertising spots, media services and consultancy.
Cooperation with TV Nova remains a key part of the project. Regional companies can, amongst other things, utilise HbbTV advertising formats, which allow radio and television communications to be linked.
This year’s edition places greater emphasis on the visual presentation of brands. In addition to online and television formats, Radiohouse aims to showcase participating companies at selected events organised by radio stations, such as the Radio Blaník concert at Konopiště or during the Summer Concert Tour.
The programme also includes technical and production support. Radiohouse handles the production of advertising spots through Audiotech studios and offers creative testing as well as subsequent campaign optimisation.
The results of last year’s programme were evaluated by the Stem/Mark agency. According to the research, approximately seven out of ten listeners of the participating radio stations were able to recall an advert for a regional brand included in the project after six months.
Regional entrepreneurs and companies can apply to join the RH 300 Cross programme from 15 September until the end of 2026. Support will be provided during 2027. The project is intended for a maximum of 300 clients who have not previously advertised on the radio or on TV Nova.
Source: mediaguru.cz