START OF PRIMA PORT AND PRIMA CASE POSTPONED UNTIL THE SECOND HALF OF THE YEAR

5. 5. 2025 The Prima television group is postponing the launch of its planned new stations Prima Port and Prima Case. The Prima television group will not launch its two planned new channels, Prima Port and Prima Case, for the time being. It originally wanted to launch Prima Case in the first quarter of the year, but postponed… Continue reading START OF PRIMA PORT AND PRIMA CASE POSTPONED UNTIL THE SECOND HALF OF THE YEAR

ONEPLAY TO LAUNCH AD-SUPPORTED SUBSCRIPTION MODEL IN 2026

26. 2. 2025 The launch of Oneplay will bring opportunities for advertisers. However, it won’t be from the start. The introduction of a hybrid subscription with ads is planned for 2026. Starting 10 March, viewers of O2 TV and subscribers to Voyo will see changes to their user interface and content offering. It will now be branded under… Continue reading ONEPLAY TO LAUNCH AD-SUPPORTED SUBSCRIPTION MODEL IN 2026

RH 300 CROSS PROJECT ATTRACTED SPONSORS TO RADIO AND HBBTV

30. 1. 2025 The RH 300 Cross project has met with interest from clients and attracted new clients to radio advertising and HbbTV, according to media agency Radiohouse. Media agency Radiohouse completed the RH 300 Cross project at the end of last year, which aimed to support small and medium-sized businesses through a combination of radio advertising and… Continue reading RH 300 CROSS PROJECT ATTRACTED SPONSORS TO RADIO AND HBBTV

LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

28. 1. 2025 Food chains were the biggest advertisers in the media last year by a wide margin. The Lidl supermarket chain was also the largest advertiser in media advertising in 2024. It was followed by Albert and Kaufland. The top three remained unchanged from 2023. This is according to monitoring data from Nielsen. Last year’s data also… Continue reading LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024