START OF PRIMA PORT AND PRIMA CASE POSTPONED UNTIL THE SECOND HALF OF THE YEAR

5. 5. 2025 | 2 min read The Prima television group is postponing the launch of its planned new stations Prima Port and Prima Case.

ONEPLAY TO LAUNCH AD-SUPPORTED SUBSCRIPTION MODEL IN 2026

26. 2. 2025 | 5 min read The launch of Oneplay will bring opportunities for advertisers. However, it won’t be from the start. The introduction of a hybrid subscription with ads is planned for 2026.

RH 300 CROSS PROJECT ATTRACTED SPONSORS TO RADIO AND HBBTV

30. 1. 2025 | 2 min read The RH 300 Cross project has met with interest from clients and attracted new clients to radio advertising and HbbTV, according to media agency Radiohouse.

LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

28. 1. 2025 | 2 min read Food chains were the biggest advertisers in the media last year by a wide margin.