SURVEY: CZECHS DO NOT CONSIDER ADVERTISING TO BE THE MAIN FACTOR IN ALCOHOL CONSUMPTION

Most Czechs believe that advertising does not have a significant impact on the amount of alcohol consumed. They regard drink-driving, the sale of alcohol to minors and inadequate enforcement of existing regulations as the biggest problems associated with alcohol. This is according to a survey carried out by Ipsos for the Advertising Council.

Most Czechs do not believe that advertising has a significant influence on the amount of alcohol consumed. On the contrary, they regard drink-driving and the sale of alcohol to minors as the biggest problems associated with alcohol. This is according to a survey by Ipsos for the Advertising Council, which examined public attitudes towards alcohol consumption, regulation and self-regulation of advertising.

According to the survey results, half of the respondents consider the influence of advertising on the amount of alcohol consumed to be negligible or non-existent. Only six per cent of those surveyed described advertising as a decisive factor influencing alcohol consumption.

The survey also showed that the public regards risky behaviour and failure to comply with existing rules as the most serious problems associated with alcohol. 92 per cent of respondents identified drink-driving as a serious problem. This was followed by the sale of alcohol to under-18s and excessive alcohol consumption, both of which were perceived as problematic by 87 per cent of those surveyed. Alcohol consumption by minors is regarded as a serious problem by 85 per cent of respondents, whilst 82 per cent consider the inadequate enforcement of laws governing the sale of alcohol to be a problem.

This is also reflected in the preferences for the proposed measures. The measure receiving the most support was more frequent police checks on drivers for drink-driving, which 42 per cent of respondents would welcome. People also support more rigorous checks on the sale of alcohol to minors and stricter penalties for breaches of the rules in this area; both measures were backed by 38 per cent of respondents.

If the state were to focus on just one area, a third of respondents would prioritise tougher penalties for drink-driving and more frequent spot checks. A further 25 per cent would focus on more rigorous enforcement of the rules governing the sale of alcohol to minors. Approximately ten per cent of respondents identified restrictions on alcohol advertising as a priority.

The survey also focused on the self-regulation of advertising. Fifty-five per cent of respondents described it as a useful tool for setting and monitoring rules. In the field of alcohol advertising, self-regulation operates alongside statutory rules and, according to the Advertising Council, allows for the setting of stricter standards than those required by legislation.









The Ipsos survey for the Advertising Council was conducted in August 2026 amongst a sample of 1,042 respondents. It can be downloaded here.

Source: mediaguru.cz