SURVEY: CZECHS DO NOT CONSIDER ADVERTISING TO BE THE MAIN FACTOR IN ALCOHOL CONSUMPTION

10. 9. 2026 | 3 min read Most Czechs believe that advertising does not have a significant impact on the amount of alcohol consumed. They regard drink-driving, the sale of alcohol to minors and inadequate enforcement of existing regulations as the biggest problems associated with alcohol. This is according to a survey carried out by Ipsos for the Advertising Council.

HOW HAS ALCOHOL MARKETING CHANGED OVER TIME AND WITH THE LAW?

6. 6. 2025 | 5 min read Alcohol as a health drink or the key to success for women. Oldřich Vávra from the Department of Marketing at the University of Economics in Prague focuses on how advertising and marketing of alcoholic beverages have evolved.