"Thanks to HbbTV, viewers mainly watch their favourite series", says Iva Dohnálková about the red button technology.
Iva Dohnálková is in charge of HbbTV at Nova, which is better known in the Czech Republic as the "red button on the smart TV remote". However, in an interview with Jakub Strýček, she revealed that the blue button can also be used on Nova Group stations and future developments will include the use of the remaining colours. In the interview, you can find out, among other things, what features viewers use the most and whether the technology has any limits.
Watch the full episode here.
Source: tv.nova.cz
