PODCAST FIRST LEAGUE: TOMÁŠ HRUŠKA – TV NOVA CREATIVE PRODUCER

12. 2. 2026 As a creative producer at TV Nova, he has two much-talked-about drama series to his credit – Metoda Markovič: Hojer and Metoda Markovič: Straka. For the largest commercial television station, this was a relatively risky bet on a young creative and production team with an original vision a few years ago. The gamble paid off, and Nova now has high-quality, award-winning works that are popular with viewers and have won film awards. Creative producer Tomáš Hruška was a guest on the První liga podcast.

TV NOVA AND ONEPLAY PROJECTS ARE AIMING TO BE AMONG THE WORLD’S BEST, SAY VESELSKÁ AND PROKEŠ

4. 2. 2026 On the podcast Kuba s Novou, guests Michal Prokeš and Aneta Veselská from the PR team at TV Nova and Oneplay discussed how TV Nova and Oneplay projects gradually gained recognition at Czech and international festivals.

AI IS THE FUTURE, WHICH IS WHY WE HAVE BUILT A NEW TEAM AT NOVÁ, SAYS FUKÁTKOVÁ SOURCE

8. 12. 2025 The Kuba s Novou podcast continues! This time, we take a look behind the scenes at how artificial intelligence is created and works at Nova.

KUBA S NOVOU PODCAST: NOVA IS PART OF EVERYDAY LIFE. WE ARE NOW BRINGING IT BACK MORE TO THE PEOPLE

1. 11. 2025 The Cuba with Nova podcast continues! This time you will learn more about the so-called brand managers - who are they, what is their job and how is it related to the Nova brand?

BY 2027 WE WANT TO SHOOT ALL OUR WORK SUSTAINABLY, SAYS VÁCHA

17. 7. 2025 Sustainability and ESG - topics that have been resonating more and more recently. A few years ago, the Nova Group decided to film selected projects with the international BAFTA albert certification, which aims to minimise the carbon footprint of audiovisual productions. CME, whose portfolio includes TV Nova, has set itself an ambitious goal: to have all its productions certified to this standard by 2027. Marek Vácha, Sustainability Manager at TV Nova, explains how to achieve this goal.

ONEPLAY IS FUNDAMENTALLY CHANGING THE MARKET, MORE CONSOLIDATION TO COME, EXPECTS HEAD OF PRIMA JAN MAXA

8. 7. 2025 Jan Maxa, former head of digital at ČT, is working on a new content strategy for the Prima streaming platform.

SPORT IS A PHENOMENON AND NOVA HAS BEEN AWARE OF THIS SINCE THE BEGINNING OF THE BROADCAST, SAYS MENDEL

2. 4. 2025 Sport has been an important part of TV Nova's programming since it began broadcasting in 1994. Sports news is still one of the most watched programmes every day, and Nova Sport has gradually grown to six channels.

JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I’M A FAST-PACED PERSON, I DON’T LIKE TO STAND STILL

3. 3. 2025 In a closely monitored tender that took place last autumn, Jan Čadek, an experienced media manager who has been the head of the radio (since 2018) and online (since 2023) divisions at Prima's Media Club, became the new commercial director of Prima Group. He took up his new post after Vladimír Pořízek on 1 January 2025, and gave his first interview for the business podcast První liga.

ONEPLAY: POPULAR SHOWS AND ADVANCED SPORTS FEATURES, SAY ORAVČÍKOVÁ AND TOMÁŠKOVÁ

25. 2. 2025 TV Nova and O2 jointly presented their joint project Oneplay at a press conference.

IN THE USA WE IMPROVISED DURING UNEXPECTED EVENTS, SAYS VODVÁŘKOVÁ

16. 1. 2025 Kateřina Vodvářková has been working for several years as a foreign correspondent for Nova TV. During this time, she covered the elections twice in the United States, where she filmed reports together with a cameraman and contributed live to various newscasts.

PODCAST PLAYERS: TV NOVA GRUNT: WE WOULD LIKE TO BUY STARDANCE! WE’LL MAKE VOYO TENS OF CROWNS MORE EXPENSIVE

16. 12. 2024 Czech users love Voyo - the online platform where Nova puts its premium content. However, the head of the Nova group, Daniel Grunt, who built this video library, told Players that in order to produce more quality series (there are plans for a new treatment of Studny), we will have to pay more.

NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS

2. 12. 2024 Nova introduced a new visual identity and logo in August this year. How much work was behind it and how long does such a transformation take?

NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER

7. 11. 2024 The two largest commercial TV groups in the Czech Republic are experiencing a successful year from the point of view of advertisers. Both Prima and Nova are close to full advertising sell-out this year.

MARKETING ARCHITECTS: THE TRUTH ABOUT MARKETING EFFECTIVENESS WITH PETER FIELD

28. 10. 2024 Targeting only consumers who are ready to buy right now is a recipe for inefficient marketing. According to godfather of effectiveness Peter Field, this approach misses most potential customers.

BRANDS BRIEFS BUDGETS: VLADIMIR POŘÍZEK – THERE ARE STILL FEW VIDEOS ON THE MARKET

20. 10. 2024 Ondřej Aust and David Brada present the weekly marketing podcast Brandy Briefy Budgets

ULICE IS AN EMPATHETIC SERIES. IT TELLS THE STORIES OF ALL OF US, SAYS BERGROVÁ

2. 10. 2024 Everyday life and a form of empathy. This is the TV series Ulice, which has been on the Nova TV screens for 20 years.

WHY IS TV NOVA CHANGING ITS LOGO? WANTS TO REFLECT ITS VIEWERS AND ITS FACES AGAIN, EXPLAIN MARKETERS

17. 9. 2024 Nova's marketing director Jakub Strýček and head of brand marketing Jakub Folauf explain how the commercial broadcaster is strengthening its marketing, including how it is working with the Voyo brand.

PRIMA IS NOT BUYING OCKO TV STATION. THE CASTING OF THE CZECH “NAKED ATTRACTION” IS IN THE THIRD

11. 9. 2024 The PrimaGroup's interest in the music TV stattion TV Óčko and its thematic channels has waned. In an interview with Médiář, Prima's CEO Marek Singer said that the two parties could not agree on the price. "It's always a question of supply and demand, and if you don't agree on terms, things don't happen. At the moment it looks like it won't," Singer said, adding that Óčko remains part of the offer of Media Club, the commercial agency under Prima through which it sells advertising.