Most-read topics:
all GroupM VOD creativity efficiency aktv TV Nova TV Prima linear television attention AI QR
PRIMA BOSS MAREK SINGER: “WE HAVE TO INTRODUCE A BAN ON REWINDING COMMERCIALS, OTHERWISE THERE WILL BE NO MONEY FOR QUALITY PRODUCTION”
20. 4. 2022 | 1 min read Marek Singer, CEO of the Prima group (not just TV anymore), describes a new competitive framework he calls "total video" in the Médiář podcast.
