CONTAGIOUS BRANDS REPORT 2026

26. 9. 2026 | 6 min read Contagious this week released the Contagious Brands Report 2026, spotlighting 45 brands from around the world considered to be rule-breakers that challenge category conventions and stand out in a sea of sameness.

THE END OF BLIND CTV ADVERTISING: HOW METAPROFILE IS SOLVING THE CTV ADVERTISING INDUSTRY’S HARDEST PROBLEM, SCENE BY SCENE

9. 7. 2026 | 17 min read The CTV advertising industry has a paradox at its core. Streaming now commands the largest single share of TV viewing time, and the gap with traditional broadcast continues to widen. Programmatic CTV spend is growing at a pace that has made it one of the fastest-expanding segments in global advertising, with tens of billions of dollars flowing through the ecosystem annually, and more shifting from linear budgets every quarter. Brands are pouring record budgets into connected television. And yet, independent analyses of billions of bid requests flowing through the programmatic supply chain consistently find the same result. The average CTV program travels with less than a single complete metadata attribute attached to it. Less than one. In a market built on the promise of precision, the content itself remains nearly invisible.

ALDI HAS WON OVER YOUNG CUSTOMERS. THE TV BRAND HAS BECOME A ‘VIRAL’ HIT ONLINE

27. 3. 2026 | 4 min read Aldi has changed its approach to marketing, moving away from traditional media in favour of entertaining and unexpected content on social media. Thanks to this strategy, it has managed to reach the hard-to-reach group of young, childless customers, increase engagement and significantly boost business results, Darren Hawkins explained at OmniConnect.

HOW LUNAR NEW YEAR BECAME A MARKETING MOMENT

17. 2. 2026 | 5 min read The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us.

THE MOST EFFECTIVE SUPER BOWL COMMERCIALS, RANKED BY VIEWERS

4. 2. 2026 | 4 min read The top 10 Super Bowl ads of the past five years and why they work, according to System1. Every year, about 60 brands spend millions—in 2026, up to $10 million— to advertise in the Super Bowl. They try to shock, delight, surprise, confuse, and inspire the upwards of 127 million-strong audience in the hopes that they’ll be remembered long after the Big Game ends.

SHOULD BROADCASTERS PRODUCE NEWS THAT LOOKS MORE LIKE YOUTUBE?

2. 2. 2026 | 5 min read KSHB Kansas City offers an intriguing case study in producing YouTube-style news videos that are platform portable and striking chords with audiences.

HOW TO EXTEND THE LIFE OF SUPER BOWL ADS

25. 1. 2026 | 8 min read Read about creating messages that resonate with consumers well beyond the Big Game.

SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE

17. 1. 2026 | 3 min read The biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to specifically coexist with the Super Bowl. Those that do—like Rocket Mortgage and Uber Eats in 2025—can reap enviable rewards.

SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2025

16. 12. 2025 | 8 min read The pre-Christmas shopping frenzy is reaching its peak, and one of the driving forces encouraging consumers to spend is the Christmas campaigns of both major and lesser-known brands. What Christmas spots have international companies come up with this year, and how successful have their festive campaigns been?

WHAT 2025’S CHRISTMAS ADS TELL US (SO FAR): A STRATEGIST’S READING

6. 11. 2025 | 4 min read In a season of borrowed characters, nostalgic tracks and early launches, the real winners are the brands that know who they are, and stick to it, writes Leith’s Leona Coupar.

PINTEREST GETS THE JUMP ON BACK-TO-SCHOOL CAMPAIGNS

2. 11. 2025 | 2 min read Pinterest has shared some new tips for marketers looking to tap into the 2026 Back-to-School period, in order to ensure that you have your plans in place ahead of the shopping season.

KIDNAPPED M&M’S OR VAMPIRES IN A BURGER JOINT. THE SEASON OF SCARY COMMERCIALS IS COMING TO AN END

26. 10. 2025 | 4 min read With October's Haunted Holiday, or Halloween, comes the opportunity for themed campaigns. Well-known and lesser-known brands alike are dressing up in spooky graphics, inviting monsters into restaurants, bringing old faces to life or playing with ghosts.

EFFECTIVENESS IS BUILT ON CONSISTENCY AND CREATIVITY, EMERGED FROM THE CREATIVE IMPACT DISCUSSION FORUM AT THE CANNES LIONS FESTIVAL

26. 9. 2025 | 11 min read At the Cannes Lions Festival, leading marketers, prominent creatives, and representatives from research agencies come together each year to explore the relationships between creativity, consistency, and effectiveness. This year, as part of the Creative Impact discussion forum, they focused on finding ways to maintain brand consistency in an uncertain and ever-changing environment, leverage creators and new technologies, and improve customer experience. The takeaway? Consistency is a creative superpower that can protect brand value and increase brand strength over the long term.

ALMOST AN ANIMAL INSTINCT. WHAT DOES IT LOOK LIKE WHEN ANIMALS SEEM BETTER OFF THAN HUMANS IN A TV AD?

8. 8. 2025 | 11 min read Singing cats, touching dog stories, or cute little monsters hiding under the couch — pets are simply a staple of television advertising. Adverts featuring them can build strong narratives, evoke emotions, and subtly foster a connection to the brand. In an era when marketing often relies solely on data and performance, they remind us of the power of authenticity, emotion, and imaginative storytelling. Let’s take a closer look at some of the most successful TV ads that prove the connection between brands and the animal world can be both charming to watch and surprisingly effective.

HOW ONE VIDEO GAME TOOK ON CULTURE TO TURN LOSS INTO BRAND LOVE

17. 7. 2025 | 4 min read When Clash of Clans – a mobile video game made by Supercell that reportedly has up to 150 million monthly users – lost relevance and some love, the marketing team took creative risks to stage a brand comeback, revealing their secrets at the Cannes Lions Festival.

4CAMPING ENTERS A NEW TV CAMPAIGN OUTSIDE ITS MAIN SEGMENT – TOURISM

23. 6. 2025 | 3 min read A new TV commercial for the 4camping e-shop has been broadcast on TV Nova since 16 June. It takes the brand out of the campsite with an emotional campaign closer to tourism, without trying to show extreme conditions.

MORE THAN JUST PROMOTION: HOW ADVERTISING CAN CREATE VALUE

31. 5. 2025 | 3 min read Advertising can do much more than just increase sales. Brand support is and will continue to be a valuable tool that enriches the lives of both people and brands – starting with creating an emotional connection, through premium pricing, to embedding the brand within culture.

BRAND BATTLES: THE GREATEST DRAMA ON TV WITHOUT ACTORS – ONLY SLOGANS AND LOGOS

25. 5. 2025 | 6 min read We know their slogans by heart. The songs that underscore their adverts get stuck in our heads, and we recognise their logos on highway billboards even in thick fog. We are talking about brands that have managed to stand out and become etched in our memory through successful advertising. However, this often comes at the price of fierce competition. They tirelessly climb the rankings to reach the top spot — often two or three major brands battling it out. And so, there’s no choice but to pull out powerful weapons, such as television advertising.