FIVE MARKETING TRUTHS: RITSON AND SHARP REACHED A CONSENSUS IN CANNES

23. 6. 2026 | 9 min read Mark Ritson and Byron Sharp are among the most prominent and most frequently cited figures in contemporary marketing. At the Cannes Lions festival, their rare joint appearance was based on a simple premise: given that they are known for frequently competing against one another, are there any issues on which they can actually agree?

COMMUNICATION SUMMIT: ADVERTISING IS THREATENED BY CREATIVE LAZINESS; WE MUST NOT GIVE UP ON THINKING

15. 6. 2026 | 8 min read Generative AI tools speed up content creation and save time, but there is a risk that they will lead to uniformity in output and a decline in critical thinking. At this year’s Communication Summit, there was a discussion on how to use AI as an assistant, rather than as an autopilot for marketing communications.

STUDY: AI LABELING DOES NOT HURT VIDEO AD PERFORMANCE

22. 5. 2026 | 3 min read MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure.

CONSUMERS DON’T HATE AI ADS – THEY HATE BAD ADS

13. 5. 2026 | 4 min read There’s a story I keep reading in the trades, and I want to analyze it because I don’t think it’s fully accurate. It’s the story about how consumers hate AI-generated ads.

CANNES LIONS: A RECORD NUMBER OF INDEPENDENT AGENCIES JOINED THE JURY

12. 5. 2026 | 2 min read Cannes Lions has announced the jury for this year’s festival. The jury will select world-class creative work, which will then be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, taking place from 22 to 26 June 2026.

MARK RITSON: WHAT REALLY DETERMINES THE EFFECTIVENESS OF ADVERTISING CREATIVE

11. 5. 2026 | 9 min read Is there a formula for effective advertising? During his presentation at the Media, Marketing & Effectiveness conference, Mark Ritson offered his perspective on the subject. He combined data from System1 and Effie with research by Paul Dyson to demonstrate why some campaigns perform many times better than others. He argues that successful advertising rests on three key principles: emotional impact, instant brand recognition and the ability to work over the long term. He also challenges a number of modern marketing habits, from an obsession with constant change to the underestimation of television as a brand-building medium.

ADC CZECH AWARDS: GRAND PRIX FOR KITKAT PHONE BREAK CAMPAIGN

29. 4. 2026 | 3 min read The Grand Prix at this year’s ADC Czech Creative Awards went to the “KitKat Phone Break” campaign by VML Prague.

THE PROBLEM WITH MUCH AI-POWERED ADVERTISING IS THAT IT’S MEANINGLESS

21. 4. 2026 | 6 min read Audiences aren’t tired of advertising. They’re tired of low-value, repetitive, over-personalized noise that constantly demands something from them – and AI is turning up the volume.

CANNES LIONS ANNOUNCES ITS 2026 PROGRAMME

21. 4. 2026 | 6 min read Oprah Winfrey is honoured as the 2026 Cannes LionHeart. A global line-up of creative legends, innovators and cultural voices will take to the stage including Stella McCartney, Patagonia and Google DeepMind.

CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

14. 4. 2026 | 5 min read Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference.

ADC CZECH AWARDS PUBLISHES A GALLERY OF ENTRIES

31. 3. 2026 | 2 min read The ADC Czech Creative Awards competition has made the gallery of all 257 entries available.

PRAGUE FILM FESTIVAL 2026: FEATURE FILM PREMIERES, SHORT FILMS AND MASTERCLASSES

22. 3. 2026 | 5 min read From 14 to 19 April, Prague’s iconic Kino Pilotů cinema will become a meeting place for film professionals and enthusiastic audiences alike. The Prague Film Festival 2026 will present feature films that have not yet been screened in the Czech Republic, a selection of short films – some of which premiered at prestigious international festivals – as well as a masterclass on The Godfather, the Anirama pitching forum, and other professional and networking events. The festival is aimed at both Czech and international audiences (all screenings feature English subtitles) and is open to viewers aged 15 and over.

GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

11. 3. 2026 | 1 min read The Golden Drum International Festival is kicking off another year. Entries can be submitted until 26 August.

ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES

13. 2. 2026 | 3 min read This year's 33rd edition of the ADC Czech Creative Awards 2026 announces the composition of its juries.

WHAT GIVES A SUPER BOWL AD SHELF LIFE IN 2026

10. 2. 2026 | 4 min read For decades, the price tag to advertise during the Super Bowl has been justified by access to a centralized audience. As attention disperses across platforms and star power extends to creators, marketers are rethinking how Super Bowl investments translate into consumer recall.

MARK RITSON: CZECH MARKETING KNOWS WHAT TO DO AT CHRISTMAS. BUT IN JANUARY, IT FORGETS.

4. 2. 2026 | 8 min read Marketing expert Mark Ritson focused his commentary on Czech Christmas campaigns and how January campaigns are failing.

STARTUPJOBS TRANSFORMED THE MOVEMENT FORWARD INTO ACTION IN A NEW ADVERTISEMENT

3. 2. 2026 | 4 min read The StartupJobs career portal is launching a campaign created entirely using artificial intelligence. The advertisement visually embodies the platform's main motto, which is moving forward. The marketing agency Ydeal participated in the creation, combining more than nine AI tools in the production of the spot. The campaign is running on social networks and online.

YOUNG LIONS 2026 COMPETITION KICKS OFF, REGISTRATION OPENS

30. 1. 2026 | 3 min read The eighteenth edition of the Young Lions CZ competition for young creators is kicking off. Building on last year's changes, it aims to serve as a year-round community and development platform again this year.