PRIMA HITS YEAR-TO-DATE HIGH IN SEPTEMBER, LED BY KRIMINÁLKA SLAPY, POLABÍ AND ZÁKONY VLKA

8. 10. 2026 | 2 min read According to ATO data, Prima recorded its strongest monthly viewing figures of the year in September. Its flagship channel achieved its highest audience share of the year in both all-day viewing and prime time. Its most-watched programmes included Kriminálka Slapy: Pod hladinou 2, Polabí and Zákony vlka 3.

MARKETERS ARE LOOKING FOR BUSINESS BENEFITS IN AI, BUT DO NOT YET SEE ANY SAVINGS

8. 10. 2026 | 3 min read According to a new global survey by Dentsu Creative, marketers are moving away from experimenting with artificial intelligence towards identifying its specific impact on business. Whilst AI helps to speed up marketing processes, many companies are still grappling with how to use it to build their brand and drive long-term growth.

COMCAST: MULTISCREEN H1 CAMPAIGNS DRIVE ATTENTION, REACH

7. 10. 2026 | 2 min read Big multiscreen advertising still scores a lot of power, impact and "attention" for brands, according to new industry research compiled from the first half of 2026.

FOR SOME AD CAMPAIGNS, BRANDS ARE BORROWING FROM CLASSIC TV

7. 10. 2026 | 4 min read Brands like Denny’s and JCPenney are making odes to sitcoms and reality television in an effort to tap into nostalgia and get consumers who “hate” ads to pay attention.

ANDREW TINDALL: AD AWARENESS DESERVES A PLACE BACK ON THE DASHBOARD

7. 10. 2026 | 6 min read Andrew Tindall digs into data across 1,478 brands and argues ad awareness deserves a place back in effectiveness planning, alongside attention, emotion and business outcomes.

FROM 16 NOVEMBER, NOVA WILL BAN THE SKIPPING OF ADVERTS WHEN PROGRAMMES ARE WATCHED ON CATCH-UP

7. 10. 2026 | 4 min read Following in the footsteps of the Prima Group, which banned the skipping of ad breaks during catch-up viewing on IPTV back in June 2022, the Nova Group is now set to adopt this practice as well. The restriction will apply exclusively to IPTV and catch-up viewing.

REPORT: 83% OF UK ADVERTISERS USING AI

6. 10. 2026 | 3 min read AI in advertising has moved firmly beyond experimentation in the UK, with more than eight in ten marketers (83%) now actively using or piloting AI in production, according to research from XR. The findings suggest AI is becoming embedded across advertising and creative operations as brands and agencies respond to growing demand for content.

WHY 2026 HALLOWEEN CELEBRATIONS LOOK DIFFERENT THIS YEAR

6. 10. 2026 | 2 min read Traditions are evolving as more people than ever celebrate Halloween.

FORUM MEDIA WILL ALSO FOCUS ON TRANSFORMING THE WAY AGENCIES OPERATE

6. 10. 2026 | 3 min read This year’s Forum Media conference, which will take place on 10 November at the O2 Universum, will feature dozens of leading figures from the worlds of PR, marketing, media and advertising. This year’s event will focus on the changing landscape of communication in a world of threats and conflicts.

CZECH INTERNET FORUM: NEW AUDIENCES, FORMATS AND CHALLENGES FOR THE MEDIA AND BRANDS

6. 10. 2026 | 4 min read This year, the Czech Internet Forum will once again focus on the trends shaping the future of media and marketing.

ONEPLAY IS CHANGING THE NAME OF ITS O2 INTERNET PLAN TO MAKE IT EASIER TO UNDERSTAND

6. 10. 2026 | 2 min read The operator O2 has renamed its free TV package for fixed-line internet customers from ‘Oneplay’ to ‘Oneplay Mini’. The content of the service remains unchanged; it continues to offer more than 50 TV channels and limited access to the video library. However, according to O2, the new name is intended to distinguish the free option more clearly from the paid Oneplay packages.

STEVEN VAN BELLEGHEM: BRANDS FACE A NEW BATTLE FOR ACCESS TO CUSTOMERS

5. 10. 2026 | 5 min read According to Steven Van Belleghem, customer service that is available at any time and provides an immediate response will become the norm. This is because AI agents will take over some of the decision-making on behalf of consumers. At the Brand Management conference, he therefore advised marketers to focus not only on the effectiveness of technology, but also on building relationships and a sense of belonging with customers.

THE BRAND-BUILDING POWER OF SOUND, AND WHY IT’S NEGLECTED

5. 10. 2026 | 5 min read Brands obsess over how they look, but too often leave how they sound as an afterthought. With music proven to drive serious brand value, why is it still getting turned down in the boardroom, asks Rodger Morley, Sonic Branding Partner at Epidemic Sound.

DOCENT WAS SEPTEMBER’S MOST-WATCHED PROGRAMME. CZECH TELEVISION RETAINS LEAD, NOVA DOMINATES PRIME TIME

5. 10. 2026 | 2 min read The most-watched programme this September was the drama series Docent. Czech Television narrowly retained its position as the leading television group among viewers aged 15 and over. Nova Group maintained its lead among younger audiences and in prime time.

AI IN MARKETING PROVIDES SUPPORT AND INSIGHTS, BUT HUMAN SUPERVISION IS ESSENTIAL

4. 10. 2026 | 5 min read The greatest benefit of artificial intelligence does not lie in replacing experts, but in enabling good marketers, researchers and creative professionals to work faster, more efficiently and with more information than ever before. However, the technology itself will not solve marketing problems. Judgement and ultimate responsibility remain with people.

HOLIDAY SHOPPERS WANT MORE THAN A RECOMMENDATION. THEY WANT TO SEE THE ARGUMENT.

3. 10. 2026 | 4 min read A friend's word still carries the most weight with holiday shoppers. But a close second is something brands rarely offer on their own: an honest account of a product's flaws. Some 41.9% of consumers said a trusted friend's recommendation or family member's recommendation made them feel confident in their last holiday purchase, according to a new survey of 1,001 US adults by EMARKETER and Reddit.

CTV ALREADY ACCOUNTS FOR THE MAJORITY OF PREMIUM VIDEO ADVERTISING IN EUROPE, WHILE PROGRAMMATIC CONTINUES TO GROW

3. 10. 2026 | 3 min read Connected TVs (CTVs) accounted for 53 per cent of premium video ad views in Europe in the first half of this year. This is according to a new study by FreeWheel. Programmatic video ad buying also grew significantly, whilst live streaming gained momentum, driven primarily by sports broadcasts.

GAME OF THRONES IS ALSO A BATTLE FOR MARKET SHARE – AND ADVERTISERS KNOW IT. FANTASY-INSPIRED CAMPAIGNS PROVE A SUCCESS

2. 10. 2026 | 9 min read The ambitious book saga A Song of Ice and Fire by American author George R. R. Martin served as the inspiration for the series Game of Thrones. What began as a relatively modest project evolved within a few years into one of the most powerful cultural products of the modern era – and this is precisely where its extraordinary value for the world of marketing lies. The series, whose popularity has been leveraged by numerous global brands in their campaigns, celebrated its 15th anniversary this April.