NEW TV PREMIERES COMING IN OCTOBER, INCLUDING GERTA SCHNIRCH, HEC AND PŘÍPADY MIMOŘÁDNÉ MARTY

25. 9. 2026 | 3 min read The autumn television schedules will expand in October with a further selection of new programmes and series. The new additions are primarily heading to weekend slots, bringing new series, miniseries and documentaries, as well as premiere episodes of established titles.

ONLINE SHOPS ARE IN FOR A BUSY CHRISTMAS SEASON, BUT ADVERTISING COSTS ARE RISING

24. 9. 2026 | 4 min read According to Upgates, Czech e-commerce could see a five to ten per cent increase in turnover during this year’s pre-Christmas season. At the same time, average order values and customer acquisition costs are rising, which is putting pressure on margins. Retailers will therefore make greater use of loyalty schemes, bundles and their own customer databases, in addition to offering discounts.

OMNIVISION: HOW ATTENTIVE ARE CZECH VIEWERS WHEN WATCHING TELEVISION ADVERTISEMENTS?

24. 9. 2026 | 9 min read At Wednesday’s OmniVision conference, Omnicom Media presented the first results of its measurements of actual attention paid to television adverts. Data from 300 Czech households reveal differences in attention levels depending on the viewing environment, target groups and advert length, and are intended to form the basis for the further development of total video planning across television, CTV and online video.

NRF HALLOWEEN SURVEY SHOWS CONSUMER SPENDING EXPECTED TO REACH $13.5 BILLION

23. 9. 2026 | 5 min read Consumer spending on Halloween is expected to reach $13.5 billion this year, according to the National Retail Federation’s annual consumer survey conducted by Prosper Insights & Analytics. The figure maintains the strong spending level of last year’s record $13.1 billion and reflects consumers’ continued enthusiasm for the holiday.

IN THE NEW BYZNYS MEDIA RANKINGS, ZENITH TOOK THE TOP SPOT IN THE FIRST HALF OF THE YEAR, FOLLOWED BY OMD AND KNOWLIMITS

23. 9. 2026 | 3 min read According to COMvergence, the Zenith media agency, part of the Publicis Group, recorded the highest volume of new business on the Czech market in the first half of 2026. The transfer of L’Oréal’s budget was a major factor in this.

TRUST BECOMES ADVERTISING’S MOST VALUABLE CURRENCY IN AI ERA

23. 9. 2026 | 5 min read Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another matter.

STUDY: RENEWALS FOR STREAMING SHOWS CONTINUE TO DECLINE

22. 9. 2026 | 3 min read A new study of cancelled streaming series found that renewal rates on broadcast TV are significantly higher than for shows on major SVOD services, as streaming platforms continue to tighten programming budgets. As major streaming services work to control programming costs, a new study finds that streaming series are struggling with cancellation rates that are higher than broadcast TV.

CTV DOMINATES THE SPORTS FANDOM ‘LIFE CYCLE,’ BUT PODCASTS AND NEWS ARE ALSO IN THE MIX

22. 9. 2026 | 3 min read A new study from The Trade Desk Intelligence and PA Consulting found that connected TV was the only channel that spanned all five stages of what it called the sports fandom life cycle.

RESEARCH UK: PHONE DISTRACTION TRIGGERS REWIND EFFECT

22. 9. 2026 | 4 min read Phone in one hand and TV remote in the other, 18–34s now lose 19 hours a year to rewatching TV they missed while scrolling, according to research by Uswitch, the comparison and switching service.

ONEPLAY SPORT TO INCLUDE THE UNIVERSITY ICE HOCKEY LEAGUE IN ITS BROADCAST SCHEDULE

22. 9. 2026 | 3 min read From October, Oneplay Sport will expand its ice hockey coverage to include the University Ice Hockey League. In the 2026/2027 season, it will offer a total of 28 live broadcasts, complemented by reports from within the university teams and coverage of events surrounding the competition. The first match will be broadcast on 8 October.

AGF NEXT GEN VIDEO STUDY 2026: OVER 85% OF CHILDREN AND TEENS WATCH VIDEO CONTENT DAILY

22. 9. 2026 | 8 min read Streaming services and social media are playing an increasingly important role in how older children and teenagers watch video content on their own, while watching TV together remains a key opportunity for shared family experiences.

NEW RESEARCH LAYS OUT STREAMING SERVICES’ BEST DEFENSE AGAINST CHURN

21. 9. 2026 | 4 min read HUB survey shows that being viewers’ first choice makes a streaming service up to six times more resistant to cancellation. New research indicates that in the streaming subscription businesses, not all subscribers are equally valuable. According to Hub Entertainment Research’s “Decoding the Default” 2026 study, the more engaged users are, the more likely they are to stay and the less likely they are to churn and drop subscriptions.

WHAT ARE THE MOST ANTICIPATED TV SERIES? SERIAL KILLER OFFERS A SNEAK PEEK

21. 9. 2026 | 4 min read The international festival Serial Killer will showcase the most anticipated series from Czech broadcasters and streaming platforms, alongside previews of international productions. This year, the festival will place special emphasis on productions from Iceland and the Netherlands. In addition to international titles, it will introduce a new competition section, Czech Killer, and explore the topic of ethics in audiovisual production. For the first time, audiences will also have a say in deciding the award winners. The festival will take place in Brno from 23 to 28 September.

OLDER CONSUMERS TRUST TRADITIONAL ADS BUT ARE INFLUENCED TO BUY THROUGH DIGITAL CHANNELS

20. 9. 2026 | 2 min read Traditional offline advertising commands the most trust among US adults 55 and older, but digital channels are gaining influence over what they buy, per CivicScience.

TRIAD AND SPARTA DOMINATED DIRECT IMPACT CZECH. BOURAČKA.CZ WINS THE GRAND PRIX

18. 9. 2026 | 6 min read The Direct Impact Czech competition has announced the winners of its 24th edition. Triad Prague was named Agency of the Year, whilst AC Sparta Prague received the Client of the Year award. The Grand Prix went to the project “Bouračka.cz – online accident reporting” by McCann Prague. The results were announced on Thursday at Jazz Dock in Prague.

STUDY: 73% OF ADVERTISERS PLAN TO MAKE LIVE SPORTS STREAMING BUYS IN NEXT YEAR

17. 9. 2026 | 4 min read Interest in making live sports streaming and CTV advertising investments during the next 6 to 12 months is even higher among ad agencies.

DUBBING STILL LEADS THE WAY. ONLY 29 PER CENT OF CZECHS REGULARLY WATCH FILMS IN THEIR ORIGINAL LANGUAGE

16. 9. 2026 | 3 min read Dubbing remains significantly more popular amongst Czech viewers than watching foreign films and series in their original language. Although streaming services offer a choice between dubbing, the original version and subtitles, 71 per cent of Czech viewers prefer dubbing. Twenty-nine per cent of those surveyed regularly watch programmes in their original language. This is according to a survey by the media company AXOCOM.

ESPN REPORTS RECORD U.S. OPEN MEN’S CHAMPIONSHIP VIEWING

16. 9. 2026 | 3 min read Men’s championship averaged 3.2 million viewers while women’s championship averaged 2.7 million.