NOVA IS NOW BROADCASTING TN LIVE OUTSIDE OF ONEPLAY AND HAS ADDED IT TO MAGENTA TV

16. 6. 2026 | 2 min read TN Live, the TV Nova Group’s online news and lifestyle channel, is set to reach a wider audience. T-Mobile is adding it to its Magenta TV service.

COMMUNICATION SUMMIT: ADVERTISING IS THREATENED BY CREATIVE LAZINESS; WE MUST NOT GIVE UP ON THINKING

15. 6. 2026 | 8 min read Generative AI tools speed up content creation and save time, but there is a risk that they will lead to uniformity in output and a decline in critical thinking. At this year’s Communication Summit, there was a discussion on how to use AI as an assistant, rather than as an autopilot for marketing communications.

STRONG EMOTIONS LEAD TO STRONG RESULTS, SAYS NEW SCREENFORCE STUDY

14. 6. 2026 | 5 min read The new Screenforce study, entitled Follow the Feelings – Emotional Advertising as an Effectiveness Booster, explores the full spectrum of emotions, their practical significance and a detailed understanding of creative approaches to advertising.

FIFA WORLD CUP: VIEWERS REMEMBER MORE THAN JUST THE GOALS. LINKING UP WITH ADVERTISING PAYS OFF FOR BRANDS!

12. 6. 2026 | 10 min read Gooaaal! From the windows of homes comes a chorus of cheers, sweeping through the city like a roaring wave. Everyday life stops for a few seconds. At that moment, football is not just a game, but a shared ritual full of tension, emotion and moments that viewers remember long after the final whistle. And advertising enters this incredible atmosphere — not as an ordinary break between events on the pitch, but as part of an experience that can connect a brand with joy, victory and fan passion.

OVER 840,000 SPECTATORS WATCHED THE CZECH FOOTBALL TEAM’S FIRST MATCH AT THE WORLD CUP

12. 6. 2026 | 2 min read A total of 414,000 viewers aged four and over watched the Czech national football team’s first match on ČT sport and Nova Action. The combined audience reach for the broadcast across both channels was 843,000 viewers.

PRIMA IS APPLYING FOR A LICENCE FOR A NEW THEMATIC CHANNEL. WILL IT BE A SPORTS CHANNEL?

12. 6. 2026 | 2 min read FTV Prima has submitted an application to the Council for Radio and Television Broadcasting for licences for a new television channel. However, it has not yet publicly disclosed the channel’s focus.

PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

11. 6. 2026 | 4 min read The Prima Group has called on broadcasters to strictly adhere to licensing terms when handling content. This is in response to growing pressure from rights holders who wish to prevent their programmes from appearing in archives and video libraries beyond the scope of the agreed permissions.

NOVA ACTION HAS SWITCHED TO FULL HD ON DVB-T2 FOR THE WORLD CUP

11. 6. 2026 | 2 min read After a four-year hiatus, Nova will once again be broadcasting the football championship to viewers in high definitionvia terrestrial television.

WHEN A SMALL BRAND REACHES HALF THE NATION: WHAT DID THE TEST OF THREE CAMPAIGNS FROM THE ICE HOCKEY WORLD CHAMPIONSHIPS REVEAL?

10. 6. 2026 | 8 min read The research agency Behavio tested three ad campaigns that ran during the 2026 World Cup to find out what viewers actually took away from the adverts.

CME CEO: TV BROADCASTERS IN CENTRAL EUROPE MUST GO DIGITAL, OR THEY WILL BE OVERRUN BY NETFLIX

10. 6. 2026 | 3 min read According to CME CEO Samuel Barnett, traditional media companies in Central and Eastern Europe have a unique opportunity to harness the power of local content and the distinct characteristics of individual markets. However, if they fail to rapidly develop their digital services, they risk becoming irrelevant in the face of global platforms.

FORGET ABOUT IMPRESSIONS. MEASURE WHAT YOUR COMMUNICATION ACTUALLY ACHIEVES

10. 6. 2026 | 5 min read According to Katie Delahaye Paine, an expert in communication measurement, traditional metrics such as the number of media mentions, impressions or reach no longer reflect the true value of PR. At the Communication Summit, she called on marketers to measure the impact on the trust, attitudes and behaviour of target groups rather than tracking the volume of publicity.

ONEPLAY TO BE SPIN-OFF INTO CME SERVICES

10. 6. 2026 | 2 min read CME is spinning off Oneplay into a new company, CME Services, with the aim of centralising streaming.

THE WORLD CUP WILL CAPTURE YOUNGER CONSUMERS’ ATTENTION AND BUDGETS

8. 6. 2026 | 3 min read Many companies are betting on the World Cup to capture consumers’ attention, build awareness, and drive spending.

SCHEDULE OF LIVE BROADCASTS FROM THE 2026 FIFA WORLD CUP ON ČT SPORT, NOVA ACTION AND TV NOVA

8. 6. 2026 | 3 min read We have put together a guide to the live broadcasts from this year’s World Cup, which will be shown on the sports channel ČT sport, the Nova Action channel, and – for several matches – the main Nova channel. Around half of the more than one hundred competitive matches played will be shown on ČT or Nova, with all of them available on the Oneplay platform.

SURVEY USA: JUST 13% OF U.S. VIEWERS ‘TYPICALLY’ PLAN TO WATCH WORLD CUP

8. 6. 2026 | 1 min read This is much lower than markets like the U.K., where nearly half of viewers say they ‘typically’ plan to watch, according to S&P Global Market Intelligence.

TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

6. 6. 2026 | 2 min read Even in the age of streaming services and social media, television advertising continues to exert a strong influence on consumers’ purchasing decisions. According to a new survey by tvScientific, two-thirds of viewers are prompted to take specific action, notes Erika Luzsicza of Axocom.

THE FOOTBALL CHANCE LEAGUE HAS ATTRACTED MORE VIEWERS TO ONEPLAY, WITH A 23% INCREASE OVER THE PAST YEAR

5. 6. 2026 | 3 min read The past season of the Chance League confirmed the growing interest in Czech league football on television. Viewership of matches broadcast on Oneplay Sport rose by more than 23 per cent year-on-year, and the Prague ‘S’ derby became the most-watched broadcast in the channel’s history.

AN AD THAT WAITS UNTIL YOU TAKE A BREAK. PAUSE ADS TURN VIEWING BREAKS INTO A NEW ADVERTISING SPACE

4. 6. 2026 | 12 min read Streaming platforms and online TV services are looking for ways to monetise advertising without making the viewing experience unpleasant for audiences. One of the solutions is pause ads: advertisements that do not interrupt the action itself but appear only when the viewer pauses playback. At first glance, this unobtrusive format neatly illustrates where the entire advertising business is heading: towards greater interactivity, contextual relevance, and the search for a fine line between relevance and overload.