THE WORLD CUP MATCHES HAVE SET A RECORD FOR NOVA ACTION, ACHIEVING A SHARE OF UP TO 18 PER CENT

16. 7. 2026 | 2 min read The World Cup is delivering record-breaking results for Nova Action. The tournament is also surpassing the viewing figures of the previous World Cup in Qatar.

TV NOVA CONSOLIDATES ITS SPORTS CHANNELS BUSINESS, HEADED BY JAN RADĚJ

16. 7. 2026 | 2 min read Nova is consolidating advertising sales for Nova Sport and Oneplay Sport, with the creation of the Sport Sales team, headed by Jan Raděj.

JAN VLČEK JOINS PRIMA’S MANAGEMENT TEAM AND WILL ALSO DRAW UP THE COMPANY’S BUSINESS POLICY

15. 7. 2026 | 2 min read The Prima Media Group is expanding its senior management team. The newly created position of Executive Advisor to the Board will be filled by Jan Vlček, who has experience in management roles at TV Nova, the CME Group and in the investment sector. He will focus on business strategy, developing partnerships and identifying new growth opportunities.

COLOURS OF OSTRAVA TO WELCOME NEW BRAND ACTIVATIONS

15. 7. 2026 | 3 min read This year, the Colours of Ostrava Festival is expanding its collaboration with brands that are setting up their own experience zones on the festival site. New main partner Allegro will present the Wishlist Zone, whilst Decathlon will be taking part for the first time and Tic Tac will build on last year’s initiative with an expanded programme.

MAJORITY OF BACK-TO-SCHOOL SHOPPERS GET A HEAD START ON THE SEASON

14. 7. 2026 | 5 min read Consumers are getting an early start on back-to-school shopping, with 62% of shoppers having already started shopping for the school year by early July, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. While the figure is down slightly from 67% at the same point in 2025, it remains significantly higher than the 55% reported in 2024.

GIANTS IN ADVERTISING: FAMOUS HISTORICAL FIGURES AS THE FACES OF BRANDS

14. 7. 2026 | 8 min read What do Bedřich Smetana composing My Country, Leonardo da Vinci dreaming of flight and George Washington behind the wheel of an American car have in common? At first glance, nothing. Yet there is a connection: television advertising. Famous historical figures provide an effective form of shorthand. All it takes is a few seconds, a costume or a signature work, and the advert becomes a time machine, transporting viewers into the past.

MASCOTS ARE BACK, BUT NOT AS YOU KNOW THEM

14. 7. 2026 | 6 min read Future-focused brands know that mascots can embody a brand and bring it to life.

PRIMA SPORT ON TERRESTRIAL TV IN FULL HD? IT HAS BEEN INCLUDED IN DVB-T2 MULTIPLEX 24

14. 7. 2026 | 2 min read A channel slot for the forthcoming Prima sport channel has appeared on nationwide DVB-T2 multiplex 24. It is also noteworthy that the slot is technically configured for Full HD resolution.

NOLAN’S CAMPAIGN FOR THE ODYSSEY USES THE GREATEST STRENGTH OF THE TELEVISION SCREEN WITH SURGICAL PRECISION

13. 7. 2026 | 13 min read At first glance, the campaign for Christopher Nolan’s new film The Odyssey reads like a manifesto for cinema's exclusivity. It would be a mistake, however, to interpret this strategy as a rejection of television. Quite the opposite. Universal is using television with exceptional precision where it remains most powerful: during live broadcasts that can bring millions of viewers together at the same moment. The Odyssey is therefore also a story about the changing role of television and television advertising in the age of total video. Television is no longer the place where a film is first unveiled, but an amplifier of attention, mass reach and shared media experiences.

PRIMA SPORT LAUNCHES IN AUGUST. WHAT WILL IT BE BROADCASTING?

13. 7. 2026 | 4 min read The Prima media group has informed television operators of the date on which it would like to launch its new themed channel, Prima Sport. The schedule is set to feature ice hockey, football, floorball and other ball sports, as well as events such as the Ski Classics and e-sports.

THE CZECH FINAL AT WIMBLEDON WAS THE MOST-WATCHED PROGRAMME ON SATURDAY

12. 7. 2026 | 2 min read This year’s Wimbledon women’s final, which featured an all-Czech line-up, was the highlight of Saturday’s television schedule. Thanks to its live broadcast, Prima achieved the highest audience share on Saturday.

THE LAUNCH OF PRIMA SPORT IS APPROACHING. IT HAS UNVEILED ITS LOGO AND IS TEASING FANS WITH HOCKEY, FOOTBALL AND VOLLEYBALL

11. 7. 2026 | 2 min read The Prima Group has already unveiled the logo for its new channel, Prima sport, which is currently in the pipeline, and has announced that it will launch “very soon”.

PRIMA IS BROADCASTING THE CZECH WOMEN’S WIMBLEDON FINAL; IT HOLDS A SUBLICENCE FROM EUROSPORT

10. 7. 2026 | 2 min read The historic clash between two Czech tennis players in the Wimbledon final will also be shown on free-to-air television. It will be broadcast on TV Prima’s main channel.

WATCH THE 6 ADS COMPETING FOR AN EMMY THIS YEAR

9. 7. 2026 | 2 min read Nike, Adidas, and Apple lead the race for Outstanding Commercial at the 2026 Emmy Awards.

HOLUBOVÁ, TOMICOVÁ AND REMUNDOVÁ: CZECH ACTRESSES SHOW THEIR MANY SIDES IN TELEVISION ADVERTISING, AND VIEWERS LOVE THEM

9. 7. 2026 | 7 min read Full of character, charming and funny. These are the actresses who appear in television adverts on screens across the land of Father Czech, a country flowing with milk and honey, and, of course, advertising. Which stars of stage and screen have ventured into product promotion, and which brands are capitalising on their popularity with Czech audiences?

BACK-TO-SCHOOL SHOPPERS HEAD TO MASS MERCHANTS, DEPARTMENT STORES

9. 7. 2026 | 4 min read Consumers are worried about their personal finances and plan to shop accordingly as value and affordability steer the market, according to Deloitte.

THE END OF BLIND CTV ADVERTISING: HOW METAPROFILE IS SOLVING THE CTV ADVERTISING INDUSTRY’S HARDEST PROBLEM, SCENE BY SCENE

9. 7. 2026 | 17 min read The CTV advertising industry has a paradox at its core. Streaming now commands the largest single share of TV viewing time, and the gap with traditional broadcast continues to widen. Programmatic CTV spend is growing at a pace that has made it one of the fastest-expanding segments in global advertising, with tens of billions of dollars flowing through the ecosystem annually, and more shifting from linear budgets every quarter. Brands are pouring record budgets into connected television. And yet, independent analyses of billions of bid requests flowing through the programmatic supply chain consistently find the same result. The average CTV program travels with less than a single complete metadata attribute attached to it. Less than one. In a market built on the promise of precision, the content itself remains nearly invisible.

STREAMERS STEP UP MOBILE STRATEGY AS SHORT-FORM VIDEO RESHAPES VIEWING HABITS, VEED ANALYTICS SAYS

8. 7. 2026 | 2 min read Traditional streaming platforms are overhauling their mobile apps with short-form video features as they seek to challenge the dominance of social platforms such as YouTube and Instagram, according to new research from veed analytics.