A TEST OF THE STRENGTH OF CZECH BRANDS: HOW DO THEY FAREWELL WITHOUT A NAME OR LOGO?

25. 6. 2026 | 4 min read A test of the visual identity of six selected brands from various categories, in which the logos were not shown, revealed that more than half of the respondents were unable to recognise any of the brands. The ResSolution Group and Media Age agencies investigated how the brands fared in the test.

ONEPLAY IS ADDING PODCASTS, UPDATING THE PIN ENTRY PROCESS AND EXPANDING ITS SPORTS STATISTICS

24. 6. 2026 | 2 min read The Oneplay service has also started offering podcasts. Their introduction is one of the platform’s June updates. The process for entering the parental PIN when programmes play automatically has also been revised, and more detailed statistics have been added for Formula 1 races.

PRIMA GROUP RESHUFFLE: KUBÁT TO BECOME CHIEF EXECUTIVE, SINGER JOINS THE SUPERVISORY BOARD, RUZEK TO HEAD THE RADIO DIVISION AS WELL

24. 6. 2026 | 2 min read From 1 July 2026, the Prima Media Group will be changing its organisational structure and the composition of its senior management. The current Chief Executive, Marek Singer, will move to the Supervisory Board, whilst the current Managing Director, Lukáš Kubát, will take over as Chief Executive. In addition to television broadcasting, Alex Ruzek will now also oversee the group’s radio operations.

THE SUMMER SCHEDULES OF CZECH TELEVISION, NOVA AND PRIMA WILL FEATURE REPEATS OF DRAMAS, FILMS AND COMEDIES

23. 6. 2026 | 3 min read Twice a week, Polda on Prima, Případy mimořádné Marty on Nova, or Vyprávěj on the main channel of Czech Television. The country’s leading broadcasters will rely primarily on their archives for their summer programming.

FIVE MARKETING TRUTHS: RITSON AND SHARP REACHED A CONSENSUS IN CANNES

23. 6. 2026 | 9 min read Mark Ritson and Byron Sharp are among the most prominent and most frequently cited figures in contemporary marketing. At the Cannes Lions festival, their rare joint appearance was based on a simple premise: given that they are known for frequently competing against one another, are there any issues on which they can actually agree?

AI AGENTS HAVE PURCHASED ADVERTISING SPACE ON THE CZECH MARKET FOR THE FIRST TIME

23. 6. 2026 | 3 min read The first purchase of advertising space via autonomous AI agents has taken place on the Czech digital market. The pilot project between Omnicom Media and Mafra, on behalf of their client Skylink, was technically facilitated by R2B2.

PRIMA IS CHANGING THE BROADCAST DAYS AND TIMES FOR THE REALITY SHOW ‘ARE YOU THE ONE?’

22. 6. 2026 | 2 min read Prima is revising the programme schedule for its main channel. The dating reality show Are You The One? Česko is moving from the early evening slot to late evening, after 10 pm.

STUDY: YOUNGER VIEWERS MORE DISTRACTED BUT MORE RECEPTIVE TO ADS

22. 6. 2026 | 5 min read A new study finds the long-term rise in ad acceptance continues, with ad intolerance falling to a record low across all age groups, and that viewers are supportive of AI tools if they are used to improve discoverability and the viewing experience.

KNOWLIMITS STILL LEADS THE RANKINGS OF MEDIA AGENCIES. OMNICOM IS THE LARGEST NETWORK

22. 6. 2026 | 3 min read COMvergence has updated its ranking of media agencies and networks based on clients’ advertising volumes for 2025. Knowlimits remains the largest media agency by volume, whilst Omnicom Media is the largest network of media agencies.

BRANDS ARE HEADING TO FESTIVALS, METRONOME AND ŠPALÍČEK ARE PLAYING THIS WEEKEND

20. 6. 2026 | 3 min read The festival season attracts more than just music fans. Brands are capitalising on partnerships with Metronome and Valašský špalíček.

THEMATIC FILM CHANNELS ARE ADJUSTING THEIR STRATEGY AND TAILORING THEIR CONTENT MORE TARGETEDLY

20. 6. 2026 | 3 min read Films and TV series remain the most-watched type of television content in the Czech Republic. Television companies are therefore expanding their range of themed channels and increasingly targeting specific viewer groups.

NOVA WILL BROADCAST ITS NEWS PROGRAMME LIVE FROM BRNO’S MAIN SQUARE THIS SATURDAY

19. 6. 2026 | 1 min read TV Nova is moving its Saturday edition of *Televizní noviny* to the centre of Brno. Presenters Lucie Borhyová and Rey Koranteng will broadcast the main news programme from Náměstí Svobody as part of the Czech Republic MotoGP Grand Prix weekend.

STUDY USA: PROGRAMMATIC CTV PAUSE ADS MORE EFFECTIVE THAN TRADITIONAL SPOTS

18. 6. 2026 | 2 min read WunderKIND Ads has released a new study analyzing the impact of Pause Ads compared with traditional CTV spots that show Pause Ads delivered nearly two times higher attention than standard 60-second CTV ads.

PRIMA IS LAUNCHING A SPORTS CHANNEL. IT HAS BEEN GRANTED A LICENCE FOR PRIMA SPORT

18. 6. 2026 | 2 min read The Council for Radio and Television Broadcasting has granted FTV Prima a licence to operate a new nationwide sports channel, Prima sport, for a period of 12 years. The channel is to be available both via digital terrestrial broadcasting and online.

CME IS SET TO INTEGRATE AI INTO FILM AND ANIMATION PRODUCTION. IT IS CONSIDERING REVIVING THE ‘BRATŘI V TRIKU’ BRAND

18. 6. 2026 | 3 min read The CME media group plans to use artificial intelligence to create original local video content in smaller markets. It also hopes that this will lead to the development of new genres and projects that would be financially unviable under traditional production methods.

TOY STORY 5 HEADS TO CINEMAS — AND ITS HEROES ARE BACK AS ADVERTISING STARS

18. 6. 2026 | 9 min read Woody, Buzz and their friends are returning to cinema screens — and with them comes an army of brands eager to harness the power of one of the world’s best-known animated franchises. The release of Toy Story 5 is accompanied by advertising spots, limited-edition products, competitions and experiential events that connect the film world with customers’ everyday lives.

TV NOVA TO KICK OFF ITS SUMMER ROADSHOW, ‘A DAY WITH NOVA’, IN OLOMOUC

17. 6. 2026 | 2 min read Nova TV will kick off the latest edition of its summer roadshow, ‘A Day with Nova’, at the end of June. The first stop will be Olomouc on 27 June, followed by Vysoké Mýto, Havlíčkův Brod, Plzeň and Teplice.

CZECHS CONTINUE TO TRUST ČT AND ČRO THE MOST. THE ROLE OF AI CHATBOTS IN FOLLOWING THE NEWS IS GROWING

16. 6. 2026 | 6 min read The latest Digital News Report confirms that ČT and ČRo are still regarded as the most trusted media outlets in the Czech Republic. Overall, the report highlights the growing role of AI chatbots in news consumption, the increasing number of people who avoid the news, and the growing role of videos posted on social media.