MEDIA AND BRANDS ARE COMPETING FOR ATTENTION. CIF WILL SHOW HOW AUDIENCES AND THE ROLE OF AI ARE CHANGING

8. 9. 2026 | 6 min read How are content distribution, brand management and the functioning of the media and advertising changing? The Czech Internet Forum will offer new approaches, data, case studies and insights from industry professionals.

TV ÓČKO IS FILMING THE SECOND SERIES OF ITS STRIPTEASE SHOW, WHICH WILL FEATURE ‘TWICE AS MANY WOMEN’ FOR VIEWERS

7. 9. 2026 | 2 min read The music channel Óčko, part of the Mafra group, is filming the second series of the striptease show *Naked Attraction*, which is about “finding love without clothes and without pretence”. The second series will be subtitled “Girls Want It Too!” and, according to the channel, will feature twice as many women as the first series, with a significant representation of the younger generation.

FUTURE DEVELOPMENTS WILL DETERMINE WHETHER—AND FOR HOW LONG—NOVA REMAINS ON TERRESTRIAL TV

7. 9. 2026 | 8 min read Nova Media Group closely monitors technological developments and the market shares of individual television platforms. It reviews the situation every six months. In an interview with MediaGuru.cz, TV Nova CEO Daniel Grunt also discusses the current position of the Oneplay service and its near-term development.

GOLDEN DRUM HAS EXTENDED THE ENTRY DEADLINE. CREATIVES CAN REGISTER UNTIL 8 SEPTEMBER

6. 9. 2026 | 2 min read There are still a few days left to submit the best campaigns to this year’s Golden Drum. The international festival of creativity has extended the deadline for entries to 8 September 2026 at 23:59 CET. The festival is thus giving teams a few extra days to finalise their entries. Portorož is also attracting visitors with a programme packed with prominent figures from the global creative scene.

TELEVISION MAINTAINS ITS LEAD IN TRUST: INTERNATIONAL DATA REVEAL MAJOR GAPS VERSUS ONLINE VIDEO AND SOCIAL MEDIA

5. 9. 2026 | 7 min read According to new material from The Global TV Group, trust is one of television’s key strengths. Data from several markets confirm its strong position not only in terms of trust in the television environment itself, but also when it comes to brands that advertise on TV and television news. The findings also reveal a significant lead for television, particularly over social media and content creators.

BACK-TO-SCHOOL MARKETING IS A MASH UP OF AI TECH AND VALUE MESSAGING

4. 9. 2026 | 4 min read AI’s role in deal hunting, how kids sway purchase behavior and other top stats from August.

TOTAL TV DRIVES 54% SHARE OF ADVERTISING PROFIT DESPITE INCREASED FRAGMENTATION

4. 9. 2026 | 3 min read An analysis of over £100m worth of UK TV investment has found that expanding the definition of TV to include SVOD, CTV and YouTube produces the same headline finding as 2024’s Profit Ability 2.

GIANA MAKES ITS ADVERTISING DEBUT; THE CAMPAIGN IS BASED ON THE SLOGAN ‘GIANA MIA!’

4. 9. 2026 | 2 min read Gaston’s Giana brand has launched its first advertising campaign. The ‘Giana mia!’ concept is based on everyday situations involving meal preparation.

GRACENOTE: 85% OF SPORTS FANS WANT HOME-SCREEN VIEWING GUIDANCE

3. 9. 2026 | 2 min read Sports fans want TV home screens to show upcoming events involving their favourite teams and where to watch them, according to new research from Gracenote.

NZ AUDIENCES SETTLE INTO MORE STABLE MEDIA HABITS IN 2026

3. 9. 2026 | 6 min read New Zealand media consumption is gradually settling into a more stable pattern after years of rapid growth in streaming. At the same time, cost-of-living pressures are prompting audiences to become more selective about the paid services they choose.

A FEW SECONDS WORTH SEVERAL MILLION, OR SPECIAL EFFECTS IN A TELEVISION ADVERTISEMENT

3. 9. 2026 | 16 min read Just a few decades ago, a television advert was nothing more than a well-lit shot from a studio, accompanied by simple animation. Today, the situation is completely different. Adverts now routinely feature hundreds of digitally enhanced shots, photorealistic computer-generated characters, simulations of water, fire or explosions, and virtual environments that, just twenty years ago, were the preserve of Hollywood blockbusters.

MEDIA CLUB INCREASED ITS PROFIT BY A FIFTH LAST YEAR, WITH INTERNET ADVERTISING BEING THE MAIN DRIVER OF GROWTH

3. 9. 2026 | 2 min read Last year, Media Club increased its net profit by more than a fifth to CZK 706.4 million, whilst net turnover rose by 2.4 per cent to CZK 6.07 billion. Prima’s sales agency benefited primarily from growth in online advertising, whilst revenue from traditional television advertising remained virtually unchanged year-on-year.

TV NOVA WILL LAUNCH ITS PRE-ELECTION BROADCASTING ON 7 SEPTEMBER, WITH DEBATES TO BE BROADCAST ON TN LIVE

3. 9. 2026 | 2 min read On 7 September, TV Nova will begin its pre-election coverage of the local and Senate elections, which will take place on 9 and 10 October. On TN Live, it will feature thirteen regional debates, five pre-election ‘Superdebates’ and, during the election weekend, a special studio providing live results and analysis.

CZECH ATTENTION STUDY REVEALS SIGNIFICANT DIFFERENCES ACROSS ADVERTISING FORMATS

2. 9. 2026 | 8 min read Viewer attention can vary significantly depending on ad length, position within an advertising break, and the type of advertising format. These are among the preliminary findings of a pilot project by Omnicom Media, the first study in Central and Eastern Europe to measure real-world attention to TV and video advertising in people’s homes.

ZLATÝ KLINEC: GRAND PRIX OF SLOVAK ADVERTISING GOES TO NOVEMBER 17 CAMPAIGN

2. 9. 2026 | 10 min read The Slovak Zlatý klinec competition has announced the winners of its 2026 edition. The Grand Prix went to the Ďakujeme 17. novembru campaign by Made by Vaculik. Telekom became the most successful advertiser, while MUW Saatchi & Saatchi retained its Agency of the Evening title.

STUDY USA: LIVE TV STILL IMPORTANT FACTOR WHEN CHOOSING A STREAMING BUNDLE

2. 9. 2026 | 2 min read Continued demand for aggregation across traditional and streaming video drives new bundles and channel combinations.

ZENIT ENTERS THE TELEVISION MARKET; CAMPAIGN FOCUSES ON LAUNDRY PERFUMES

1. 9. 2026 | 1 min read Zenit, a Čáslav-based manufacturer of toiletries and cosmetics, is launching a television advertising campaign. From 1 September, it will launch the campaign ‘A Sea of Scents in Your Wardrobe’, which will showcase its laundry fragrances.

WHY HALLOWEEN SEEMS TO COME TO STORES EARLIER EVERY YEAR

1. 9. 2026 | 3 min read Consumers are shopping earlier, planning further ahead and turning Halloween into a full season.